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Nature in buildings
Kojecká, Karolína ; Blasinski, Petr (referee) ; Rubinová, Olga (advisor)
This diploma thesis deals with the assessment of the influence of the green interior wall to the microclimate of the room. The experimental part of the thesis assesses the thermal-humidity microclimate, the microbial microclimate and the concentration of carbon dioxide and oxygen in the air. In the project part, a variant solution for the ventilation of an office building was prepared. In the first variant, mechanical cooling was used to cover the heat load, while the second variant used passive cooling and direct adiabatic cooling with a green wall.
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Energetic evaluation of civil buildings
Pliska, Roman ; Adam, Pavel (referee) ; Horák, Petr (advisor)
The first section of this thesis describes possible energy savings in family houses. Subsequently, possible energy savings are applied to, and a system revision is presented for, an office building, along with a calculation of the return on investment for the described variant based on notice 480/2012 Sb. The final section focuses on the measurement of the indoor environment at an administrative building (CO2, air temperature, relative humidity) and their assessment according to the current legislation.
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Communication Strategy of Company
Broklová, Jaroslava ; Vlčková, Michaela (referee) ; Schüller, David (advisor)
The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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Stratégia rozvoja cestovnej kancelárie Freibus s.r.o. po pandémii Covid-19
Freivaldová, Mária
Freivaldová, M., Strategy of development of travel agency Freibus s.r.o. after the Covid-19 pandemic. Bachelor thesis. Brno: Mendel University in Brno, 2023. The subject of the bachelor thesis is an evaluation of a current situation of the travel agency Freibus s.r.o. because of the global Covid-19 pandemic and the subsequent formulation of strategic proposals that will lead to its development and increase of its awareness. In the literary research of the work are defined the basics of theoretical knowledge of tourism, strategic management, and analytical tools. At the same time, we pay attention to the definition of the specifics of the coronavirus in the literature search. The analytical part evaluates the external environment using the model PESTE and Porter's five forces model. The internal environment of the travel agency is analysed by an extended marketing mix of 8P, related to tourism and by carrying out a financial analysis. For the subsequent evaluation of the identified factors are used the EFE and IFE matrices from which the recommended suggestions follow. Specific suggestions are ultimately time-bounded and economically based.
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Strategický plán společnosti provádějící elektroprojekční a montážní činnost
Hrabalík, Michal
This diploma thesis addresses the issue of determining the strategy of a company operating in a complex electrical engineering market. The aim was to develop a concrete form of possible strategies based on a thorough analysis of both the in-ternal and external environment of the company. The means that served this pur-pose are, for example, Porter's model of 5 competitive forces, PEST analysis, or the SPACE method. The achieved results are very specific recommendations and a proposal for further action of the company within the framework of increasing its competitiveness and increasing its market share. These recommendations will lead to an increase in margins over a 5-year horizon and also to a significant in-crease in sales in the longer term.
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Evaluace parametrů vnitřního prostředí krav ustájených v odlišných technologických systémech
Vevera, Petr
This diploma thesis that is named “Evaluation of inner environment of cows housed in different technological systems” is focusing on effect of housing technology on inner environment of dairy cows. There were two studied groups of cows that were housed in different technological systems. In three terms the blood samples were taken, that were later evaluated for following parameters: alkaline phosphatase, alanineaminotransferasis, aspartataminotransferasis, gamaglutamyltransferasis, lactate dehydrogenasis, creatin kinasis, calcium, inorganic phosphorus, magnesium, glucose, nonesterified fatty acids, triglycerides, cholesterol, creatinine, betahydroxybutyrate, urea, lactate, total antioxidant status. After statistical evaluation of data following parameters were affected by housing technology: alaninaminotransferasis, aspartateaminotransferasis, gamaglutamyltransferasis, lactate dehydrogenasis, calcium, inorganic phosphorus, glucose, nonesterified fatty acids, triglycerides, cholesterol, creatinine, betahydroxybutyrate, urea and lactate.
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Hodnocení vlivu složení krmné směsi na změnu biochemických parametrů krevní plazmy brojlerových kuřat
Šmalcová, Kateřina
The diploma thesis entitled "Evaluation of the influence of the composition of the feed mixture on the change in biochemical parameters of the blood plasma of broiler chickens" deals with the composition of the feed mixture and its effects on the internal environment and growth performance of broiler chickens. The aim was to develop a literature search on the topic of feeding broiler chickens and the biochemical parameters of blood plasma. Furthermore, check whether the supplemented feeding doses of milk thistle (Sylibum marianum L.) and the commercially produced preparations Presan - FY and Selko pH affect the indoor environment’s growth intensity and parameters. In the experiment, 3 control weighings and one final weighing were carried out, in which the actual increase was determined. Next, blood was taken into a tube with heparin, from which blood plasma was obtained for analysis of biochemical parameters. The data obtained from the analysis were statistically evaluated and statistically significant. A statistically significant difference was noted in the concentration of total bilirubin between groups O and K (p<0.05), but also between groups O and P (p<0.01), and there was also a statistically significant difference in the concentration of glucose between groups P and O (p<0.001) and also between P and K (p<0.01). The catalytic concentration of glutathione peroxidase was statistically significant between the O and P groups (p<0.05). There was a statistically significant difference in beta-hydroxybutyrate concentration between groups P and O (p<0.001), but also between groups P and K (p<0.05). Phosphorus concentration was statistically significant between K and O groups (p<0.01) and cholesterol concentration had a significant difference between O and K groups (p<0.001) and between O and P groups (p<0.05). There was a statistically significant difference in the concentration of non-esterified fatty acids between groups O and K (p<0.001), but also between groups O and P (p<0.05). Lactate dehydrogenase concentration was statistically significant between O and P groups (p<0.05) and creatine kinase level was statistically significant between O and K groups (p<0.01). It can be seen from the work that supplementation according to the methodology of the experiment influenced the growth intensity, the results of the measurements of the monitored environment of the animals and also the parameters of the inner environment of broiler chickens.
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Competition analysis of ski schools
Šillarová, Kristýna ; Ruda, Tomáš (advisor) ; Opelík, Daniel (referee)
Title: Competition analysis of ski schools Objectives: The main objective of the bachelor thesis is to compare the two strongest ski schools in a region in the Czech Republic, which is achieved by analysing the internal environment of the two selected ski schools. The marketing research is carried out by means of in-depth interviews with the managers of each ski school. Based on the marketing research, the ski schools are compared. The result of the work simplifies the decision-making process of users and employees and proposes recommendations to managers taking into account these results. Methods: The qualitative research method is used in this thesis. For qualitative research, the main method is in-depth interviews with ski school managers, which are combined with document analysis. Based on the information obtained, the McKinsey 7S model is constructed, which helps to identify strengths and weaknesses. These factors are evaluated using the IFE matrix. The paper concludes with a comparison of the internal environment of the companies. Results: The result of the work is an internal analysis of two ski schools in a region in the Czech Republic. From this analysis, specific strengths and weaknesses of both companies are identified, which are further evaluated and also used to compare the company's...
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Návrh strategie pro Familypark Valachy
Nohavicová, Lenka
The bachelor thesis is focused on creating appropriate strategies for children's entertainment center Familypark Valachy. The external environment was analyzed using PESTE analysis and Porter's model of five driving forces. The internal environment was assessed through Happy atom "7 S" by McKinsey company. Based on the obtained information were identified opportunities and threats and also strengths and weaknesses. For the proposal of strategies was used Ansoff matrix Product-Market. The result of my bachelor thesis is the choice of the most appropriate strategy with regard to the economic aspect.
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Návrh strategie pro zvýšení návštěvnosti cukrárny
Haňka, Jakub
Haňka, J. Proposal of strategy for increasing attendance of cake shop. Bachelor thesis. Brno: Mendel University in Brno, 2017. Bachelor thesis deals with proposal for increasing attendance of company Cake shop U tří koček in Moravské Budějovice with the help of chosen strategies. Based on the external and internal analyses of environment was proposed SWOT analy-sis, part of marketing research were questionaire survey and ABC analysis. From results were proposed useful strategies which can help company to have better position on market. In conclusion there are interpret costs which relates with ref-erences.
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