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Innovation potential in the presentation of Faculty of Management at Gaudeamus 2010
Průšová, Barbora ; Syrovátka, Oldřich (advisor) ; Hiršová, Miloslava (referee)
This thesis is aimed at Faculty of Management innovation process of presentation methods at the European Education and Lifelong Learning Exhibition Gaudeamus 2010. The theoretical part explains the sensory and social perception of advertising and the role of trade fairs in marketing communication. The practical part deals with the current presentation system of Faculty of Management at the European Education and Lifelong Learning Exhibition Gaudeamus 2010 and suggests a new innovation concept in order to increase efficiency of institute presentation.
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The international fair in practice of the chosen Czech company
Kutálková, Silvie ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The introductory part explains the term fair. The objective of the chapter devoted to the fair is to help understand the role of the fairs in marketing communication. This chapter depicts objectives that need to be defined when considering the participation in the fairs. The positives and negatives of the participation in the fair are compared here as well. This part shows the process of the preparation for the participation in the fair and realization of the plans. The next part is dedicated to the chosen Czech company Tescoma and general information about this company. The following chapter is devoted to the fair Ambiente, which takes place in Frankfurt am Main. My following research focuses on the participation of the Tescoma in the Ambiente fair. The main part of my diploma thesis is dealing with the questionnaire research. The questions are adjusted to the Ambiente visitors and exhibitors as well. Several questions concern the Tescoma company itself. The success of the Tescoma's preparatory work and the presentation at the Ambiente is evaluated by means of the answered questions from the respondents. The final chapter outlines the possible solutions when finding the drawbacks of the company Tescoma.
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Coordination of activities leading to trade fair execution (selected problems)
Dědečková, Jana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Bachelor thesis deals with state support of participation in trade fairs; the key role has a project manager representing Ministry of Industry and Trade of the Czech Republic. He coordinates activities of others participants of the common exposition. First chapter solves the question of trade fairs, their trends and the state support of participation in fairs in general. The second chapter is devoted to the work of the project manager and the processes he adheres to while organizing the participation. His work is in practice demonstrated on concrete fair MACEF Milano 2009 in the third chapter. The effectiveness of the official participation in trade fairs and the work of the project manager are evaluated in conclusion of the thesis.
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Analysis of Marketing Mix Tools in RAMA Bohemia, a.s.
Kasperová, Andrea ; Kozlová, Taťána (advisor) ; Lusk, Matúš (referee)
The objective of this bachelor thesis is to characterise the essence of the notion of marketing mix with the help of known techniques. In the practical part of the work the author will focus on the particular company, RAMA BOHEMIA, a. s., to analyse applications of the individual instruments of the marketing mix in the company, to assess their functioning and to propose potential measures in the case of a found drawback.
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Kvalita v přípravě a organizaci velerhů
Domorádová, Lucie ; Janoušková, Alena (advisor) ; Chvojková, Helena (referee)
Koncept jak připravit a zorganizovat veletrh, kde je kladen důraz na kvalitu prováděných prací. Práce zahrnuje plán projektu, finanční a propagační plán, sestavení týmu, montáž, průběh veletrhu a demontáž. Součástí textu je obecné zhodnocení situace na výstavnickém trhu, zmíněny jsou trendy v oboru, vysvětleny pozice vystavovatele a organizátora, prostor pro veletrh v marketingovém mixu firmy.
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