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	Marketing Strategy Proposal for a High-tech Company Drgonec, Igor ; Rympler, Petr (referee) ; Chalupský, Vladimír (advisor) Diploma’s thesis presents usage of marketing and subcategory online marketing to create basic steps or tutorial to start and to rise popularity of mobile applications developed by Programatori s.r.o. and publicity of company as well. In this thesis will be used especially tools of online marketing like social networks, and SEO optimization. These tools will be used during whole life cycle of mobile application. Detailed record
	Internet Marketing of a Selected Company Olejová, Jana ; Schüller, David (referee) ; Chlebovský, Vít (advisor) Diplomová práca sa zaoberá súčasnými prístupmi a praktikami Internetového marketingu. Cieľom práce je voľba a následná aplikácia nástrojov online marketingovej komunikácie, ktorými by sa zvýšilo povedomie o značke vybranej spoločnosti. Preskúmaním jednotlivých nástrojov internetového marketingu, práca navrhuje online komunikačný mix firmy s využitím sociálnych médií a online reklamy. Detailed record
	Aplikácia sociálnych sietí v školskom zariadení Bálint, Vladimír ; Pavlíček, Antonín (advisor) ; Řezníček, Václav (referee) This thesis focuses on the development of strategy for universal application of social networking in a school of pre-primary and primary education level and its subsequent application in a real school. It describes potential benefits of such application and discusses other ways of use of social networks in primary schools. In addition, in theoretical part it defines actors of school environment and information flows between them. Subsequently discusses about communication needs of these actors given the current communication tools and generational differences. The practical part is based on applying a specific strategy of social networks in a school in Slovakia along with the information and summarized results of this application. Detailed record

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