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Business Plan - Starting an Event Agency for Cultural and Social Events
Stržinek, Daniel ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The agency will deal with organising social and cultural events providing gastronomical services and unusual experiences based on customers’ orders. The thesis is composed of two parts – theoretical and practical. The theoretical part focuses on the structure of the business plan, necessary analyses, sources of financing, and legal forms of business. The practical part comprises of knowledge gained from specialised literature and experience in this field. The conclusion involves a comprehensive choice of one most suitable option which is completed from a wide range of possibilities in separate chapters.
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The Municipal Library of Nový Jičín and its role in the local cultural activities developement
Výskalová, Petra ; Slámová, Hana (advisor) ; Buřilová, Marcela (referee)
Thesis titled "The Municipal library of Nový Jičín and its role in the local cultural activities development" deals with issues of community libraries. The first chapter includes the definition of basic terms such as library, community, community library and community activities. In the second chapter we deal with the question, why should the libraries change into the community centers and also where they could find an inspiration to realize this goal. The next section describes the trend of the existence of libraries on the social network Facebook. The fourth chapter is more factual. It deals with extensions and activities of the Municipal cultural center of Nový Jičín, its individual parts and relationship between them. The largest part of this chapter covers the history of the Municipal library of Nový Jičín. It also deals with the nearby part of the Cultural center - the Archa teahouse and the music department of the library in Coffee Music Bar. The penultimate section describes the specific examples of cultural and educational events in library, promotion of the events, their financing and flaws. Recommendations on the other possible activities are also included in this chapter. The last part of the work indicates the interest of students in library services. It includes the results of a...
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Urban Festivities and Cultural Events as Instruments of Urban Revitalization and Development
Čermáková, Eva ; Kyselka, Mojmír (referee) ; Doc.PhDr.Jana Šafránková,CSc. (referee) ; Ing.arch.Eva Staňková (referee) ; Šilhánková, Vladimíra (advisor)
The central aim of this research is to contribute to the debate on the actual and potential role of urban festivities in urban development of cites areas. For some time, policy makers, planners and architects have realized the great importance of urban festivities and cultural events in revitalization and development of urban areas. They pay attention to both direct or indirect impact of such activities. A variety of festivities and cultural events have started to been incorporated into large-scale architectural and urban projects. They have also been employed as political tools. By now, it is generally accepted that urban festivities and cultural events are important investments contributing to the integration of communities and overall improved representation of the urban region. They often provide the urban environment with a new meaning and/or character. The proposed research is investigating and analyzing the potential effects of urban festivities and cultural events on the transformations and new perceptions of urban spaces and how they can be used as policy tools. It focuses on organized open-air activities in urban public spaces (including urban centers, neighborhoods and peripheries). Principal results of this research are based on the cooperation of two research centres: the Institute of Theory, School of Architecture, Brno University of Technology in Czech Republic and Laboratory for Theories on Urbanism, French Planning Institute, Paris VIII University in France.
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Mikulášek Square Brno
Švéda, Petr ; Fišer, Jiří (referee) ; Odvárka, Antonín (advisor) ; Štěpánek, Ladislav (advisor)
The bachelor’s thesis solves one of the buildings of an extensive designed urban area in Mikulášek Square in Starý Lískovec, Brno. The area is spreading between two rows of eight-floor-blocks. Main goal of this project is to preserve the green areas for recreation purposes and to create an urban square that will be used as a public space with all of the community functions. That goal is accomplished by using the green roofs, the buildings, sunken halfway under a surrounding terrain, and by the soil-covered back sides of building. That enables access to the roofs for public; roofs become a part of the park. The organic-shaped urban “double-square” is spanned by a pedestrian bridge for an easier traffic. The main idea of The Cultural Center proposal is based on variability of space. Around the cultural hall, from all four sides, there is a gallery, which enables wider usage (e. g. for an avant-garde theatre performance). A huge multi-level common and an exhibition space are ones of most important spaces. The visitors will be able to have an exhilarating experience of exciting dimension of space. The Cultural Center is connected to surroundings via both floors. That makes it possible to organize some outdoor cultural performances which can easily continue to the interior.
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Funding options for cultural events and institutions in the town of Písek
PRAVDÍKOVÁ, Barbora
The thesis aims to analyze the current stage of the funding options for cultural events in the town of Písek. The theoretical part comprises basic information on the Structural funds, the budget of the European Union and the budget of Czech Republic. This part features basic concepts of structural policy, regional policy and regional development, analysis of program documents and funding options of cultural events and institutions. The practical part of the bachelor thesis focuses on assessing and describing the current stage of the funding options for cultural events in this town. The last part describes three cultural institutions in terms of drawing funds from the European Union, the state and private resources. It also contains some options for the development and innovation of these three cultural institutions.
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Insurance of art
Lhotská, Tereza ; Ducháčková, Eva (advisor) ; Trojan, Jaromír (referee)
The diploma thesis is focused on insurance of art. In the first part of the thesis the chapters contain areas of art which are insured in practice. The paper analyzes insurance of cultural heritage, works of art, musical instruments and cultural events. Each chapter describes the specifics of the areas and the most used kinds of insurance, including practical examples. In the last chapter of the first part I outline the situation abroad and its comparison with the Czech market. As an example, a foreign insurance company has been selected by AXA Art. The second part is devoted to insurance of Czech Philharmonic. It contains links to the orchestra, the historic building and the gallery. Funded organizations of the Ministry of Culture occupy a significant portion of the paper. In this thesis, I do not mention insurance in the film industry.
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The socioeconomic analysis of the town Jičín with emphasis on cultural an social life
Chlumská, Šárka ; Michlová, Radka (advisor) ; Tomešová, Jana (referee)
The thesis is focuses on socioeconomic analysis of the town Jičín, with emphasis on cultural and social life in the town and on other potential possibilities of town development. The aim of this thesis is to define a potential of the artificial fairytale tradition, which is associated with the town, to catch its social and financial contribution to the town as well to the entrepreneurial subjects. The thesis analyses financial and non-monetary effects of cultural actions and suggests options of further development of cultural activities. The thesis finds out, that the man-made tradition of the town, as the town of fairytales brings Jičín and big local business entity mainly non -- monetary benefits in the form of higher social and ethical prestige. However, small businesses, especially those located where cultural events take place, benefit financially in a form of more customers and higher revenues. The thesis concludes that the realization of suggested development opportunities would utilise more of the fairytale potential of the town and would bring higher financial and non--monetary benefits.
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Analýza současného stavu venkovské turistiky v mikroregionu "Za Moravů" a možnosti potenciálního rozvoje
Vařák, Milan
The thesis presents an analysis of the current status of rural tourism in the "Za Moravú" microregion and the possibility of its development. The first part of the thesis clarifies the theoretical background and the basic concept of the topic and, at the same time, it describes the current situation in the microregion as far as rural turism is con-cerned and the services to tourists as well as local inhabitants. The second part of the thesis analyses a questionnaire survey which focused on the level of satisfaction of the tourists and local people with rural tourism. The final part of the thesis offers a draft of a project for grants from the European Union funds which would help to increase the quality of rural tourism and proposes several measures for the development of rural tou-rism in the "Za Moravú" region.
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