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Fundraising of Selected Non-Profit Organization
Matušková, Nikola ; Zapletal, Petr (referee) ; Lajtkepová, Eva (advisor)
The aim of this study is to suggest new ways of obtaining additional financial resources from the public and private sources. It is based on the analysis of the selected non-profit organization. The theoretical part is focused on a legal definition of non-profit organizations and a justification of their existence. The design part is devoted to the analysis of the economic statements of the selected non-profit organization – Junák-český skaut, středisko Křtiny, z.s. that is based on education of children and young people. This study also includes acquisitions of the additional financial resources, that were proposed in according to the activities of the organization.
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Fundraising of Selected Non-Profit Organization
Kolková, Barbora ; Krejčířová, Martina (referee) ; Lajtkepová, Eva (advisor)
Bachelor´s thesis is intrested in characteristic of non-profit sector and is focused of a non-governmental organizations. In the theoretical part, there are defined ways of funding the non-governmental organizations and the practical part makes the financial analysis of the specific entity. Finally, it suggests new sources of financing that lead to improved management of the entity.
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Proposals for Improvement of the Communication Mix of the selected Company
Horníčková, Adéla ; Marčíková, Šárka (referee) ; Mráček, Pavel (advisor)
This diploma thesis deals with communication mix for the selected company. The theoretical part is devoted to the general basis in marketing that is used in the following chapters of the thesis. In the second part, analyses of the current situation of the company have been conducted and conclusions about improvements of the current communication mix have been drawn. These specific recommendations for implementation are presented in order to increase publicity and raise awareness of company’s services.
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Evaluation of Economy and Fundraising of Selected Endowment Fund
Buťáková, Kristýna ; MBA, Petr Jarchovský, (referee) ; Lajtkepová, Eva (advisor)
The bachelor thesis deals with the evaluation of the economy of selected non-governmental non-profit organization, Endowment fund Modrý hroch. The theoretical part of the thesis descriptions the issues of the non-profit sector and endowment fund. In the analytical part of the thesis, there is a cost-revenue analysis and modified financal analysis. According to results from analysis, there is a summary of development of the economy and fundraising. In conclusion, there are presented own solutions of organization s weaknesses.
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The Specifics Nonprofit Organizations and Their Financing
Pudíková, Jana ; Petrák, Pavel (referee) ; Pernica, Martin (advisor)
The master thesis focuses on the non-profit organizations and forms their financing. The theoretical part is oriented for juridical legislation of non-profit sector, as well as demarcation of basic concepts and characteristic of forms non-profit organizations. The practical part is introduced organization organizations in which I doing analysis of the financial situation with selected method and in the conclusion of the work I propose solution that should contribute to improving the stabilization financing and development organizations.
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Proposal of Marketing Activities for a Non-Profit Organization
Veselá, Lucie ; Holla, Martin (referee) ; Mráček, Pavel (advisor)
This thesis deals with the possibilities of the use of marketing in the nonprofit sector. It defines the basic concepts - marketing, service, nonprofit sector, nonprofit marketing and dedicated to the design of marketing activities, especially ways of communication in the public sector. The practical part is devoted to selected non-profit organization - civic association Brno Gospel Choir, which is engaged in cultural activities. The organization is first introduced and subsequently recommended action to ensure effective marketing communications organization to raise the profile and increase its market penetration.
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Evaluation of Economy of a Selected Association
Jamrichová, Adela ; Snášelová, Janka (referee) ; Lajtkepová, Eva (advisor)
This bachelor thesis is focused on the overall evaluation of economy activities of selected non-governmental non-profit organization, which is Bulharský spolek. The first part, which is theoretical, describes the non-profit sector in the national economy and the issue of fundraising. The second, analytical, part of the work deals with the classification of incomes and expenditures of the association during the years 2017 – 2021 and based on the results of the analysis, an evaluation of the organization´s economy is done. The final part of the bachelor thesis deals with own solutions to improve the financial situation and economy of the association.
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Financing and Financial Planning of a Nonprofit Organization
Srbová, Pavla ; Schormová, Lenka (referee) ; Kopřiva, Jan (advisor)
This bachelor’s thesis is focused on the financing of a non-governmental organization in the Czech republic. In the theoretical part, there is defined non-governmental organization and there are specified its potential resources of incomes. The practical part describes funding of non-governmental organization named Hnutí Brontosaurus and suggestion to fiancial plan of its basic part named Chudák Svišť.
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Návrh fundraisingové strategie vybrané soukromé ZŠ v Brně
Hronová, Veronika
Hronová, V. Design of fundraising strategy of a selected private elementary school in Brno. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with the design of a fundraising strategy for a pri-vate primary school in Brno. The aim is to propose appropriate fundraising strat-egies that the school under study can use and possibly benefit from. The litera-ture search is based on specialist literature which explains, the basic theoretical concepts and knowledge related to fundraising. In the results section, qualitative research and SWOT analysis is conducted using PEST in order to identify poten-tial opportunities and threats in the external environment and strengths and weaknesses are revealed in the internal environment using five key factors. Using the SWOT matrix, fundraising strategies are proposed and evaluated in terms of human, time, and financial resources.
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