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Franchising as a from of market entry
Smejkal, Martin ; Turnerová, Lenka (advisor) ; Průša, Přemysl (referee)
This bachelor thesis focuses on franchising as a form of market entry.The aim of this thesis is to describe franchising as a efficient way of cooperating on theoretical and practical basis. The first chapter describes franchising as a form of cooperation and what are the basic principles of the relation between franchisor and franchisee. History and basic types of franchising are described as well. The second chapter describes a process of forming particular franchise business and what is the goal of running a pilot project.It also includes some basic facts about franchisee recruitment. The third part informs about pros and cons related to franchising from a franchisor and franchisee point of view. The fourth part describes a history of franchising in the Czech Republic. Finally the fifth part describes franchise system of Svejk restaurant, which is very successful and original czech franchise business.
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Franchising as a method of entry to the market
Vargovčíková, Lucie ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The subject of presented bachelor thesis is Franchising as a method of entry to the market. The first part of this thesis deals with characteristics of franchising such as the definition of franchising and its advantages and disadvantages for both parties involved. Then there is also provided the current situation of franchising in the Czech Republic. The second part deals with entry into the market by franchising. In this section franchise agreement is mainly mentioned, how to start a franchise business, what is needed to establish this business and how can franchise systems expand. Franchise financing options close the second part. The third part is devoted to franchising in a particular company, which is HaGaimpex s.r.o. owning a franchise Etam Lingerie. There is presented the history of the brand Etam Lingerie and functioning of the system. Then in this section sales techniques and future customer system are discussed, their evaluation and suggestions for improvement. Finally, SWOT analysis is made.
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Franchising as the entry method to the market
Knapová, Monika ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
This bachelor thesis describes franchising as an method of entry to the market. The first part defines basic terms, the history of franchising, advantages and disadvantages of franchising, it describes the way how to start franchising business and its development in the Czech Republic. The second part describes a banking system UniCredit Bank.
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Franchising as the way of entering the market
Ptáčková, Lucie ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
This thesis deals with franchising as a possible way of entering the market. The work is divided into two main chapters. The first one is a theoretical part and it explains the main definition of franchising, the key concepts, the world history of franchising and also the history of development in the Czech republic. This part also looks into the foundation process of franchising and the advantages and disadvantages of this type of business. The second part which is practical one considers the franchising concept of the company called City Sightseeing. It studies the company on the global basis and also in the czech environment.
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Franchising as a form of market entry
Tichá, Alice ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee)
There are several alternatives to entering a new business market. This bachelor thesis focuses on franchising as one form of market entry. Both the theoretical and practical aspects of franchising will be discussed. The theoretical section encompasses the basic principles of franchising, its history and conception. All aspects of franchising, including the advantages and disadvantages for both franchisor and franchisee, will be reviewed. The practical section focuses on franchising applied to two concrete concepts, Naturhouse and Dietplus.
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Franchising as a method of entry to the market
Škodová, Adéla ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The topic of this bachelor thesis is Franchising as a method of entry to the market. In the first part I focus on franchising theory, its advantages, disadvantages and informative materials for this type of business. I also mention the current state of the franchise market in the Czech Republic. The second part deals with "TETA drogerie" and franchising chain functioning. In one chapter, I mention the basic information about the owner of TETA brand, its market position and services that "TETA drogerie" provides to customers. In the next chapter I discuss the franchise contract, from which I focus primarily on the "Set of rules" and its compliance. The last chapter presents the franchisees opinions about franchising chain of "TETA drogerie".
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How to establish a company
Konečný, Viktor ; Dvořáček, Jiří (advisor) ; Slunsky, Petr (referee)
This diploma thesis is focused on a franchising business establishment, particularly on the business establishment of a fictive coffe house which could become a well known franchising concept on the Czech market. Primary advantage of franchise compared to the other types of business cooperation is mainly risk reduction for the investor (franchisee) who obtains proven model of the business. For the franchisor the franchise means an easier way how to widen his business without taking higher lability. The main reason for choosing this topic is an attractivity of this field. Correct preparation and serving of a cup of coffee is not an easy process and there is not a big number of coffee houses and restaurants which can offer such a coffee. By offering high-quality and delicious coffee at user acceptable price our company would like to achieve its objectives and be a successful. The primary objective of this diploma thesis is to analyse and define strategy, mission, vision, marketing activities, product strategy and price policy of a new coffee house. These factors should be used for successful enter to the market. Secondary objective is to determine necessary initial capital, planned costs analysis and investment rate of return.
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Franchising chain entry on foreign market
JANDOŠOVÁ, Petra
The aim of this thesis is to determine possibilities and conditions for extending the concept of franchising in the foregn market and develop a project of establishment of the chain process in the selected country. For the practical part I addressed Czech franchising chain. First, I analyzed the conditions for its extension chain and then I analyzed the conditions for entry to the selected country. In the last part I elaborated a project proposal for the entry of franchising chain Švejk restaurant to the Slovak republic.
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