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Proposal of Competitive Strategy of a Company
Ovčačík, Miroslav ; Němcová, Ivana (referee) ; Chalupský, Vladimír (advisor)
The aim of this work is propose competitive strategy of Stytotrade company. It is divided into three segments: theoretic part, analytical part and project part. The theoretical part present the company and literary sources that deal with strategies of competitive advantage, Porter generic strategies, theory knowledge of competition, marketing research and strategy for market leader. Analytical part is focused on the identification of competition, macro environment, current corporate strategy, marketing mix and marketing research. Project part - data from the marketing research are processed to SWOT analysis that is fundation for the propose of competitive strategy.
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Development of Competitiveness of RAMOZ s.r.o.
Vítů, Vendula ; Krček, Jaromír (referee) ; Zich, Robert (advisor)
The master’s thesis concerns with a theme of increasing competitiveness of a foreign exchange company. The theoretical part of the work includes knowledge about competitiveness of the company and service specifications. In the practical part knowledge are applied to a specific company. Based on the analysis of the company and her environment are created proposals for increasing competitiveness of the company.
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Development of Competitiveness of Company
Šťáva, Štěpán ; Hlávková, Milada (referee) ; Zich, Robert (advisor)
Master thesis focuses on developing proposals for strengthening competitiveness of a company engaged in the development, manufacture and sale of electronic light sources with glass or plastic shades. Aim of the thesis is to process and evaluate proposals for measures leading to strengthening company’s competitiveness on the Czech market and contributing to ensure company's sales growth on the market. The proposals are based on theoretical knowledge gained from professional literature and on analyses of the current state of the company.
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Development of Competitiveness of Company
Gregorová, Jitka ; Pokorný,, Pavel (referee) ; Zich, Robert (advisor)
Diploma Thesis called “Development of competitiveness of company” deals with Hotel Arigone*** precautions for the hotel competitiveness improvement. The precautions were designed after reviewing of analyses data and evaluation of surveys which were the base for SWOT analysis adjustment. These precautions include location utilization, environmental measures, event marketing and stay packages.
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Methodology of Competitive Strategy Creation of ICT Firms Implying the Clusters Membership
Sládková, Jitka ; Břusková, Pavla (referee) ; Koráb, Vojtěch (referee) ; Pavelková, Drahomíra (referee) ; Bartes, František (advisor)
The dissertation thesis is focused on the creation of the competitive strategy involving the cooperation with other subjects on the market. It has been chosen the concrete industry of Information and Communication Technologies (ICT). The specifics of this industry have been defined. Those specifics are highly determining factors for successful companies. ICT is extremely globalized and has interdisciplinary characteristics. It is the fastest developing industry with the lowest language barrier. This combination makes the ICT industry as a greatly potential world-wide expansion industry. The communication technologies became common part of information technologies and all together enter into other fields, such as energy, banking, health etc. The market is globalized and only one company has very small power. This is why the cooperation between companies is preferring form of gaining a number of strategic goals, e.g. entering new markets, collective R&D. The current state of competitive strategies and strategic alliances mapping is also the key part of the work. The clusters form of cooperation is described in more detail, because this platform of collaboration has been chosen as the most suitable one according the ICT industry specifics. Based on theoretical research the further research has been done. The collected data has been proceed with statistic methods used the MS Excel or STATISTICA software. The outputs show the key activities and factors of competitive cluster, together with potential risks and the benefits for the clusters members. All the above mentioned has been implied into the methodology of competitive strategy creation including the clusters membership. This methodology is the main goal of the dissertation thesis.
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Development of Competitiveness of Company
Hradil, Martin ; Kandus, Bohumil (referee) ; Zich, Robert (advisor)
The diploma thesis is focused on developing the competitiveness of the company using proposals within the marketing mix. The business of the company is the production of photo calendars. The first part of the thesis is focused on theoretical background, which is followed by an analytical part, containing analysis of general and field environment and other analyzes that lead to the evaluation of the company. The last part includes suggestions for changes in the marketing mix, which will lead to the fulfillment of the goal of the work.
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Strengthening the Competitiveness of Accounting Centre of Pneuservis in VOP GROUP, s.r.o.
Wagnerová, Hana ; Misiorz, Roman (referee) ; Zich, Robert (advisor)
This diploma thesis deals with strengthening of competitiveness of the accounting centre “Pneuservis” in the VOP GROUP, s.r.o., which currently faces financial problems and lacks enough competitiveness. Proposals have been outlined on the basis of the strategic analysis. The competitive strategy has been developed for Pneuservis VOP GROUP, s.r.o., the part of which has been the formulation of vision, mission and strategic goals. The objective has been defined as acquisition of new customers and, consequently, strengthening of competitiveness of Pneuservis VOP GROUP, s.r.o..
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Bussines plan - competition analysis
Štěpán, Adam ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Author: Adam Štěpán Title: Business plan - competition analysis Objectives: The main objective of the bachelor thesis is to establish a strategy that will serve as the basis for the establishment of a massage centre in Liberec in the context of competition analysis. The massage centre will be newly established and therefore it is important to thoroughly analyse the competitive environment in the massage industry in Liberec. Methods: Qualitative research methods are used in this work. First there was a literature search dealing with the business plan and competition analysis, followed by a semi-structured interview. The semi-structured interview was validated by an expert. The study was carried out in Liberec on a sample of two massage centres. Porter's model of five competing forces was used to measure the competitive environment, which was modified for the massage service environment. The centres SAREMA Liberec s.r.o. and SPORT PARK MEDICAL were analyzed in detail. The results of the survey were processed into Porter's model. Based on these results, a strategy for the possible establishment of a massage centre was drawn up. Results: The investigation shows that there is competition in the massage industry in Liberec, but individual massage centres do not perceive it as a threat. The competition...
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Vliv rostlin s různou ekonomickou strategií na půdní procesy
ŠKOPOVÁ, Kateřina
This bachelor thesis addresses plant-soil interactions through plant litter and living roots, compares the effects of plants with a competitive and conservative resource management strategy on soil and ecosystem functioning. The literature review is followed by a proposal for a scientific project aimed at increasing knowledge of the rhizosphere processes of competitive and conservative species and testing the validity of the hypothesis that competitive species affect their environment more intensively than conservative species.
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