Original title: Návrh obchodní strategie firmy Eisberg, a.s.
Translated title: The business strategy proposal of the company Eisberg, Inc.
Authors: Procházková, Veronika ; Nováček, Milan (referee) ; Rompotl, Jaroslav (advisor)
Document type: Master’s theses
Year: 2008
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: competitive advantage; competitive strategy; strategic management; strategic objectives; konkurenční strategie; konkurenční výhoda; strategické cíle; strategické řízení

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/11493

Permalink: http://www.nusl.cz/ntk/nusl-546492


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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