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Pricing of IT Goods
Kacina, Michal ; Janoušek, Vladimír (referee) ; Květoňová, Šárka (advisor)
The thesis contains the theoretical basis for study of possibilities of pricing information goods. The source areas are microeconomics, marketing, competitive advantage and economics of information goods. The model of market is created with constraints defined on the ground of theoretical basis. The thesis analyzes requirements that define the system that supports the choice of pricing strategy. It includes detailed design of the prototype of such system. The prototype is designed with robustness because of the future improvements. The design describes the prototype's input parameters and their transformation into useful outputs that cover basic characteristics of information goods. The designed prototype is implemented. The thesis includes demonstration of the prototype and possible directions for improvements that lead to validity of proposed model of market.
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Who Are the Users of the Discount Coupons?
Vejtrubová, Zuzana ; Svoboda, Miroslav (advisor) ; Babin, Jan (referee)
The main objective of this bachelor's thesis is to find out, who are users of discount coupons. Hypothesis are tested on the panel data including 107 observations. This data are obtain from customers of drugsotre DM, which provides discount coupons for their customers. Object of one of the hypothesis was that users of coupons are more price elastic than nonusers. This hypothesis was confirmed for two of three selected products. Other hypothesis are related to what are the households, which use discount coupons. The results of analysis show, that users of coupons are households, where female head is unemployed, have higher education, is older and do not have children. All these results confirm the hypothesis. Only hypothesis that income has positive effect on coupon usage intensity remained unconfirmed.
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Bargaining - What are the differences in diverse industries and trade area?
Bejdová, Markéta ; Svoboda, Miroslav (advisor) ; Šťastný, Daniel (referee)
The work aims on the factors affecting bargaining in the Czech Republic, especially which reasons determine its existence in different market sectors and areas of trade. This problem is being solved empirically, using the method of least squares. Data used for the regression are obtained from the questionnaire, market research and sales information of selected goods. From the regression output we cannot refuse the main hypothesis that the possibility of price discrimination leads to a higher probability of haggling and conversely high growth in transaction costs of bargaining leads to the fixing of prices. An alternative approach with the help of another survey is trying to find out if bargaining depends rather on the place of sale than anything else. This research suggests that respondents expect the greatest likelihood of bargaining at marketplaces. It seems that the greatest impact on the probability of bargaining has, of all surveyed attributes, the size of trade deal.
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Price Discrimination on the Marijuana Market: Schwag or Endo?
Stroukal, Dominik ; Šťastný, Daniel (advisor) ; Bolcha, Peter (referee)
This paper presents an example of price discrimination on the market for marijuana in northern Bohemia in 2006. First, a model for a multifirm market is built, with emphasis on the existence of two types of firms and two qualities good offered. It is shown that in the case of a dealer of two qualities of marijuana there is an incentive to raise the price of the more expensive quality and reduce the price of the cheaper. Using econometric estimates, price discrimination is found in accordance with the predictions of the model in the amount of about 50 crowns per gram.
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Economic decisions of sellers on the discount servers
Škodová, Ivana ; Svoboda, Miroslav (advisor) ; Kovanda, Lukáš (referee)
The thesis examines, why sellers offer their products on servers of group buying. On the basis of the theory were chosen characteristics that can be expected from specific sellers' strategy. These assumptions are tested in practical part of the thesis by the questionnaire, which were submitted to sellers. The theory assumed with economies of scale will offer higher quantity of coupons necessary for activation of discounts. Advertising expected offers containing lesser number of coupons per customer. The time to which the offer applies should be the deciding factor for the demand fluctuation. The price discrimination should not limit total of coupons. At the same time the offer should not limit quantity of coupons per costumer. The outcome of this work is to refute thesis of economics of scale. On the contrary, advertising and fluctuation in demand already confirm thoughts offered by the theory. Even though the price discrimination followed theoretical assumptions it was not possible to collect enough data to confirm hypothesis.
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Leaves F1 from Europe because of tobacco regulation or it will leave as well?
Masák, Tomáš ; Bartoň, Petr (advisor) ; Zajíček, Miroslav (referee)
Bernie Ecclestone (main person of F1 ) said that because of the ban on tobacco advertising F1 leaves from Europe. In today's globalized world is generally survival of World series in Europe unlikely. This thesis investigates how Bernie Ecclestone's statement aboves other economic reasons for leaving Europe. The role of tobacco was critical for F1 in terms of team's sponsorship and F1 itself. In both areas was the tobacco an important element for decades. Describing relations existing in the world of F1 which includes criteria that allow insight into the decisions about the allocation of F1 circuits and there will be a breakdown of the model into two parts. F1's promoter who as head of the body decides on the allocation of circuits direct and F1's teams that has an indirect influence on promoter's decision that derives from their status -- complements of F1's championship. Analysis of decision making model indicates that teams didn't have an effect on a decision of the promoter. The result is that the F1 promoter's decision was not influenced by tobacco advertising but rather revenues from television rights and race sanction fees.
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