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Proposal of Communication Mix
Koutná, Kateřina ; Čechová, Pavla (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
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Marketing Plan of Horsefeathers Trademark
Šmíd, Michal ; Koudela, Tomáš (referee) ; Milichovský, František (advisor)
The aim of the thesis is proposal of marketing plan of Horsefeathers trademark. The theoretical part deals with individual steps of marketing planning, this knowledge are based on specialized literature. In the practical part of thesis is described current situation in company and process analysis. At the end thesis presents proposal for improvements marketing plan based on gained theoretical knowledge.
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Company Performance Assessment
Navrátilová, Petra ; Trnka, Pavel (referee) ; Režňáková, Mária (advisor)
This master´s thesis is focus on financial analysis and assess performance of the comapny Siemens Industrial Turbomachinery from 2010 to 2013. In the practical part of thesis is performed analysis of the company and financial analysis and a comparison of its results with two competing companies. The aim of this master´s thesis is suggestions to improve and to conserve company performance.
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The Proposal for Improving of the Marketing Mix
Krátká, Martina ; Řičánková, Iveta (referee) ; Novák, Petr (advisor)
Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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Business Plan - an Entertaining Sports Area With a Focus on Horses
Zámečníková, Petra ; Zámečníková, Anna (referee) ; Koleňák, Jiří (advisor)
Master's thesis comprehends a business plan for expand an existing business. In the theoretical part is described how should be prepared a business plan and all of its components. The practical part is devoted to analyzing the possibilities of further growth. It describes the current state of business and how the proposed ganges effect it. Part of the work is devoted to a detailed presentation of activities and marketing plan. In addition to all usual analyzes contained a detailed analysis of cash flow. The work also contains an overview of expected revenues and expenses.
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Business Plan for SME Development
Bastlová, Pavlína ; Koudelka, Ivan (referee) ; Sládková, Jitka (advisor)
In this thesis, is an adapted business plan for the development and endorsment of small business. The thesis analizes the current state of the company, its possibilities and the problems that may occur. I am putting forward a proposal of possible changes mainly based on market research and feasability studies on the competition and its impact on the business and the financial analysis derived from this to which the company would benefit and develop. This thesis will serve as a document for implementation of the proposed changes to the business owner.
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Marketing activities of the selected small company
KOUTENSKÁ, Věra
The aim of the thesis is to sum up the current situation of the company VOLF office supplies Co., Ltd., working on the school and office supplies market, from the perspective of marketing activities. The marketing mix has been used to evaluate marketing activities. In the final part of the thesis the obtained results are summarized and on their bases are developed concrete proposals that would improve the current situation. Among the used methods, contibuting to achievement of this aim, belong: analysis of marketing activities, evaluation of marketing mix, analysis of current customers, analysis of competitors and suppliers and the structured interviews.
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The analysis of the retail market segment of a healthy food in Hradec Králové
Vašková, Michaela ; Olšanová, Květa (advisor) ; Němečková, Iveta (referee)
The bachelor thesis is focused on the analysis of the health food market in Hradec Králové. The work is divided into three parts. First section aims to characterize the organic food market in the Czech Republic in terms of producers, distributors and consumers with an estimate of future development. Another part is dedicated to the analysis of the market in Hradec Králové in order to define the typical customer of specialized health food stores and his shopping behavior using quantitative research.The last part deals with the analysis of the competition of selected health food shop for the purpose of choosing an appropriate competitive strategy. Competition is analyzed on the theoretical basis of Kotler's competitive analysis and Porter's five forces model.
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