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Marketing strategy of a selected travel agency
Bydžovská, Kateřina ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The thesis is focused on analysis, evaluation and improvement proposals of a marketing strategy. First, basic marketing terms are defined, strategic marketing principles are explained and tourism market is characterized. Second, the marketing strategy of the travel agency Zájezdy pro děti - CK Ivana Ježková is analysed. On the basis of analyses the improvement of marketing strategy is proposed.
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OPERATING MANAGEMENT IN SELECTED HOTEL
BŘICHÁČKOVÁ, Petra
Diploma thesis is focused on analysis of the marketing management in the Hotel Růže with emphasis on the retrieval of appropriate recommendations for future development of this company. The aim of the diploma thesis has been to analyse the system management in chosen hotel. The autor chose the Hotel Růže in Český Krumlov. The analysis was provided on the basis of questionnaire examination and interviewing of the hotel employees. Diploma thesis covers ideas which closely describe possible ways how to solve hotel management system.
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Tourism product in tourism infocentre Pelhřimov
SAMKOVÁ, Michaela
Bachelor´s thesis stay tunned as a help for the development of tourism in Pelhřimov. The objective is to design a new tourism product for the Tourist information centre in Pelhřimov, the task of which is to enliven tours of existing attractions, their promotion and attract tourists to the town.
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Analysis of supply of travel agency Exim tours
Bydžovská, Kateřina ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The thesis is focused on an analysis of supply of travel agency Exim tours. First, basic terms are defined, then a travel agency and its roles are generally characterized and conditions of running travel agencies are mentioned. Second, a specificity of tourism market is described. In the following part, the travel agency Exim tours is presented and its supply of holiday packages and services are described in detail. Responses to a financial crisis and to a swine flu are also mentioned. In the last past, the whole supply of the travel agency is evaluated.
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Marketingová strategie vybrané cestovní kanceláře
Romová, Zuzana Bc. ; Hesková, Marie (advisor) ; Slabá, Marie (referee)
Diplomová práce popisuje a hodnotí marketingovou strategii cestovní kanceláře. Na základě SWOT analýzy a vlastního marketingového výzkumu navrhuje zlepšení marketingové strategie a změny ve složení marketingového mixu. Vlastní marketingový výzkum, provedený písemnou formou pomocí dotazníků mezi cílovou skupinou zákazníků cestovní kanceláře, posuzuje jejich spokojenost se službami cestovní kanceláře. Zpracování diplomové práce potvrzuje čtyři hypotézy, které byly stanoveny před zahájením práce.
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