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Business Project
Šimbera, Martin ; Smolík, Milan (referee) ; Groligová, Ivana (advisor)
This bacalar consider with prospectus, witch puts mind on Franchising in small business format. The tendency is to made a prospectus of franchising expansion in to small business traditional salesrooms whitch are selling food. With this labour i want to analyze current posibilities of expansion with a view to makroscene, mikroscene and midstscene. And also rise the size of selling goods and to increase the profit of this firm.
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Marketing Research of Customer Satisfaction for Company IKEA Brno
Bezecná, Vladimíra ; Vodák, Martin (referee) ; Šimberová, Iveta (advisor)
Master thesis is focused on research of customers satisfaction in IKEA Brno. The first part defines objectives of the work, including methods for achieving them. Furthermore there are processed theoretical bases which will be used in the analysis of the customer satisfaction. In following part there is a description of current state of the company and also the marketing research. On the base of obtained information there are created proposals and measures, which will lead to higher customers satisfaction.
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Marketing Activities of Retail Chain
Doležel, Jiří ; Burková, Pavlína (referee) ; Mráček, Pavel (advisor)
The diploma thesis analyzes marketing activities of retail chains in the Czech Republic. It summarizes basic knowledge about trade, marketing, marketing communications and basic methods of marketing research. It deals with particular retail chains with focus on modern trade, from the traditional trade it focuses on COOP chain. It examines different marketing activities of retail chains and sets best practice. For COOP chain is carried out a deeper analyses of marketing activities based on approach of SWOT analyses. The thesis also uses a knowledge from questionnaires: one was the internet questionnaire and the other was conducted via personal questioning among COOP customers. Final proposals incorporate marketing activities that can be used in any retail chain and also a set of recommendation of marketing activities designated especially for COOP chain.
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Analysis of the Marketing Strategy Efficiency and it's Further Development in Production Firm
Wiener, Marek ; Veselá, Jitka (referee) ; Chlebovský, Vít (advisor)
Diploma thesis deals with the basic marketing strategy analysis of manufacturing firms and then suggestions for its improvement. The work is divided into two main parts.The first part is devoted to contemporary marketing, which includes a comparison of financial and human resources. In the second part describes the design of marketing strategy and its implementation. The thesis also deals with the optimization of the system. The aim is to set a marketing strategy to increase sales, profits and also to define the cost of marketing the company. Outcome of this work is to reveal strengths, weaknesses, opportunities, threats and detailed steps that may include not only financial and human resources but also the abilityand know-how. The work is to provide an integrated form of the current marketing strategy, detailed descriptions of its functionality.
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The Use of Pareto Analysis in Streamlining Sales
Pinkava, Vojtěch ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This diploma thesis deals with the employment of the Pareto principle in increasing the efficiency of the product range in a selected grocery outlet of the Brněnka chain. A methodology for the evalution of the offered product range has been created based on general knowledge and practical usage of the Pareto principle in scientific work. The methodology is applied on sale records of a selected store. The work includes suggestions of product range alteration based on application of the formed methodology.
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Business Plan
Miluška, Miroslav ; Lamplot, Michal (referee) ; Sládková, Jitka (advisor)
This bachelor thesis deals with a suggestion solution plan of a business plan, witch puts minds on Franchising. It includes a general analysis of a firm and its actions. Moreover it concerns the analysis of the entire aspects firm: Strategy, techno-economic study, financing, legislature and legal framework, staff and the running of the firm complex course firm. There is also the estimation and functionality of a firm.
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The Czech retail industry work environment changes in the context of the fourth industrial revolution
Rockson, Scott
This paper sought to assess the impacts of the fourth industrial revolution (also known as Industry 4.0) on the retail industry working environment in the Czechia, how the technological advancements could affect the retail labour, as well as jobs in the retail sector. The Czechia government introduced the concept through a term coined as ‚Prumysl 4.0‘ in the country in September 2015, a national plan to help Czechia to be competitive in its internal sectors, as well as its European counterparts. Three hundred and ninety-nine (399) retail employees in Brno were randomly sampled as respondents for this study. The researcher conducted this study with primary data collected with well-structured and online based questionnaires intended to get information from the retail employees in the Brno area, with both predeermined likert scale options as well as open-ended questions to enable detailed expression of their respective views. Descriptive and quantitative approach were employed in this study to analyze the data collected to make meaningful relations of the responses to the research topic. The data was collected with Google Forms, organized and cleaned with Microsoft Excel, and then analyzed using, tables, as well as descriptive analysis, graphs and charts from Statistical Package for the Social Sciences (SPSS) 27.0.1 software. This study revealed that the retail environment has seen implementation of Industry 4.0 technologies and the employees have been trained to use these new technologies. Employees disclosed how some of their manual tasks have been taken over by the use of technology, thus making their job easier, but then again redcing the tasks for them to work on. The forseeable future of the retail employees was found to be lesser and lesser jobs and tasks in the retail sector, thus, making it necessary for them to embrace the changes, equip themselves with the necessary skills to stay relevant and adapt to these inevitable impacts. The author has made some propositons to the government, retail sector, and its employees in order to survive the impacts of this revolution.
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Marketingová komunikace vybrané maloobchodní firmy
Trnková, Tereza
Trnková T., Marketing communication of a selected retail company. Bachelor thesis. Brno: Mendel University in Brno, 2023. Bachelor thesis focuses on the marketing communication of a selected retail company specializing in the sale of porcelain, Czech glass and jewellery. The main objective of the thesis is to propose new or increase the effectiveness of existing marketing communication tools to increase the awareness of the company along with the footfall of the retail outlet. In the theoretical part, a literature search is conducted focusing on communication mix and retail. The analytical part introduces the firm, analyses its existing marketing communication and identifies the target segments. Based on a questionnaire survey, measures are proposed to improve the marketing communication, the key ones include increasing activity on social media, improving product photos, adding English language to the website and more intensive promotion of discount events.
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