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Regulation of Advertising to Children and Adolescents in the Czech republic and the European Union
JÍROVÁ, Elizabeth
This bachelor thesis is specialized in children´s advertising, and its regulation in the Czech Republic and the European Union. At first, in opening theoretical part, is zoomed general definition of advertising, its function in society and after that there is discussed about process of advertising communication. Other chapters are concentrated on history of regulation advertising in Czech lands, the definition of the main concepts (children and adolescents) and beside of this on characteristics kinds of advertisements which affect on children and adolescents psychologically. The second part of this bachelor thesis tries to analyze the legal and non - legal regulation of advertising and at the same time the existence directives of the European Union relating to commercials propagation. In the framework of non - legal regulation is attention paid on selected self - regulatory institutions in the Czech Republic and the European Union and their ethics Codes. The activities of these Codes are illustrated in several exemplary advertising cases that affect children and adolescents. In the final part of thesis is briefly discussed about didactic application of chosen topic.
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Regulation of marketing communication
BENDOVÁ, Kristýna
The main aim of the bachelor thesis was to propose changes in marketing communication regarding radio broadcasting which would complete existing legislative arrangements and the Commercial code. These own propositions and recommendations took into consideration the dangers of marketing communication for drivers and were suggested on the basis of situation analysis in the area of regulatory norms, self-realized questionnaire survey and conducted interviews with representatives of three most listened radio stations in the South Bohemia region.
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Klamlivá reklama vo vzťahu ku konkurencii
Gašparová, Veronika
This Bachelor's thesis deals with problems of misleading advertising. The thesis is divided into two main parts - theoretical and practical. The theoretical part concerns advertisement, some of its kinds and ways of its regulation. There are a historical overview of regulation of advertisements and part about implementation of community law to the national legislation. The practical part adds different examples of advertisement, actually judgements of The Czech Advertising Standards Council. In the final discussion, will be included recommendations for the management, which is going to prepare advertising, or is harmed by advertising.
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The Law Enforcement of Capital Market Regulatory Agencies in the Czech Republic, France and United States of America: Going by the Theory and Action
Šovar, Jan ; prof. JUDr. Jan Dědič (advisor)
Dílo se zaměřuje na aplikaci pravomocí, jimiž příslušné autority v České republice, Francii a Spojených státech zajišťují plnění norem veřejného práva v oblasti finančního trhu (regulatory law enforcement). Práce rozebírá relevantní teoretické přístupy k právní regulaci a následně klíčové právní činitele, které mají na prosazování práva dozorčími orgány v praxi vliv. Pojem ?prosazování práva? (law enforcement) má v práci širší vymezení a neobsahuje jen sankční pravomoci orgánu dohledu, ale také úkony představující faktickou (neformální) správní činnost a správní úkony s nižší intenzitou právních účinků. Studie zdůrazňuje požadavek proaktivního charakteru správních úkonů; důraz je kladen na přístup k prosazování práva založený na hodnocení rizik (risk based approach) pro cíle dohledu.
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A Comparison of the Ethical Regulation and the Legislation Governing Commercials
Hübnerová, Daniela ; Boháček, Martin (advisor) ; Wimrová, Hana (referee)
This diploma thesis deals with commercials aimed at children, and compares the ethical regulation and the legislation by which the commercial is regulated. First of all, the regulation dealing with commercials is briefly described, then the focus of the thesis shifts towards the effects that commercials have on children and also towards the specific legislation that pertains to the child-oriented commercials. Furthermore, the thesis discusses the importance of legal rules and the Code of Conduct that deal with commercials, and compares the content of both types of regulation (again with relevance towards the child-oriented commercials). This text contains examples of decisions of appropriate authorities in connection to the harmfulness of particular commercials, and also an analysis of selected child-oriented commercials that are currently aired. An integral part of this thesis includes a research aimed at the effects of commercials on children, and also at the public awareness of the regulation that go with the child-oriented commercials.
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Advertisement Market in Bulgaria and legal regulation
Tzvetanova, Neli ; Boháček, Martin (advisor) ; Winter, Filip (referee)
The aim of this thesis is to present Bulgarian advertisement market from several different perspectives. You can see the development of advertisement from the beginning until 2010 in Bulgaria. There is a comparison of expenditures on advertisement with Czech advertisement market. When we are talking about advertisement, it is important to mention cultural differences. The biggest part of my thesis consists of legal and ethical regulation, when you can see the main differences in compare to Czech republic. The end of thesis belongs to Advertising self-regulation, which is represented by National Council for Self-Regulation in Bulgaria and Rada pro reklamu in Czech republic.
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Poverty and overdebtedness of Czech households
Mastná, Markéta ; Kotýnková, Magdalena (advisor) ; Veverková, Soňa (referee)
The diploma work deals with the problem of poverty following from overdebtedness of Czech households. Poverty is defined as a strong social handicap leading up to a social exclusion. Overdebtedness means such a financial situation when households are not able to fulfill their financial obligations and thus it concerns especially households with low incomes. In the Czech Republic this fact has been distinguished since the year 2000. The topic of the diploma work points at the development of overdebtedness of Czech households and its evaluation, the size of this problem and the estimation of its further development. It analyses the threat to households leading to a debt trap. It deals with economic impact of state debtedness in connection with that of Czech households. Some attention is paid to the increasing unemployment as one of the strongest causes leading to a state of poverty and consequently to undesirable debtedness showing the evident link between unemployment and overdebtedness. At the same time, the emphasis is put onto individual responsibility and lifelong education as the prevention and solution to unemployment and doubtedness. The phenomenon of overdebtedness of Czech households is understood as a warning signal of the present.
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Unethical Means of Collecting Information about Consumers
Fischerová, Kristýna ; Pešek, Ondřej (advisor) ; Trepešová, Jana (referee)
This thesis focuses on defining some unethical practices used in marketing. Direct marketing based on property and creation of databases including information about consumers, is one of the issues, which evoke speculations about ethical standards. These speculations are mainly about the creation of databases, their data sources and practices, among others telemarketing. Unsolicited commercial communications and spam as the phenomenons of modern society are also considered unethical. It is necessary to distinguish the above mentioned from authorised business communication and also define the terms of opt-in and opt-out mode. Transferring the personal data between companies is often used in practice, profiting from carelessness or ignorance of consumers. This thesis also describes a basic overview of the legal framework.
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