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Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Luňáček, Jiří (advisor)
This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.
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The Proposal of Business Plan for the Foundation of a Florist's Shop
Boháčová, Kateřina ; Heroutová, Simona (referee) ; Bayerová, Vladimíra (advisor)
Bachelor thesis is the business plan for establishment of flower shop. The business object is the sale of the flowers and small gifts. The thesis is divided into three parts – theoretical, analytical and proposal. Theoretical resources of thesis are described in the first part. The second part is analytical and market analysis is described in this part. The proposal is a self-treatment plan. This part comes out from theoretical and legislative business findings and is the reaction on market needs found out from the market analysis. Based on the financial plan the potential success of the proposed business is rated here.
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Evaluation of Business Performance by means of Financial Analysis Tools
Tihelková, Kamila ; Andrlík,, Břetislav (referee) ; Ptáček, Roman (advisor)
This bachelor thesis is about the evaluation of the efficiency of the Mlékárna Kunín, a.s. company for the period of 2015-2019 using financial analysis tools. The first part describes the various methods and selected indicators related to financial analysis. The second part contains information about the company and the practical application method and indicators described in the theoretical part. Based on the results of the financial analysis, the last third part proposes solutions that should lead to the improvement of the company's financial situation.
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Development Strategy of Family Business
Buchanec, Adam ; Záborská, Zuzana (referee) ; Koráb, Vojtěch (advisor)
The master thesis is focused on strategy of development of family business company Ing. Ján Buchanec Technik, which is trading company. In the first part of the master thesis there are theoretical notes. In the second part there are introduced characteristic of company, individual parts of strategic analysis and evaluation of the results of these analysis. The last part concern recommendation, which should have a positive impact on the further development of the family company.
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Evaluation of the Financial Situation of a Company and Proposals For Its Improvement
Kučerovský, Radek ; Hanák, Pavel (referee) ; Sághy Estélyi, Kristína (advisor)
This thesis evaluates the financial situation of Pekárna Crocus, Ltd. between the years 2006 - 2011. The aim of this work is to evaluate the current financial position of the company and to draft proposals for its improvement. The first part will summarize all the theoretical knowledge, on the basis of which the practical part will be created. The second part consists of information relating to the company. In the third part of the work a financial analysis will be done and finally the proposals and measures to improve the current financial situation will be presented.
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Evaluation of the Financial Situation in the Company and Proposals to its improvement
Pišková, Martina ; Součková, Markéta (referee) ; Fojtů, Kateřina (advisor)
The bachelor thesis is focusing on financial situation evaluation of the company ŠPVS, a. s. in the period 2013–2017. The first part of the thesis explains the theoretical concepts related to the financial analysis, defines the used indicators and the formulas, which are then used in the second part of the work, after a short presentation of the company itself, for the review of the actual state. The results identified in the last part are included in proposal to improve the state of the analysed company.
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Business Plan for the Establishment of Hookah Bar
Hlaváčková, Kristýna ; Roháček, Martin (referee) ; Heralecký, Tomáš (advisor)
This diploma thesis deals with the creation of a business plan for setting up an hookah bar. The thesis consist of several parts – theoretical, analytical and practical. In the theoretical part, the basic term and definitions are described and defined. In the analytical part is analyzed the current situation in the market using theoretical knowledge and the practical part is the whole realization of the business plan itself.
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