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Audio amplifier controlled by the IP protocol
Dvořák, Petr ; Schimmel, Jiří (referee) ; Kouřil, Jiří (advisor)
The bachelor thesis is intent on projection and realization of a device whitch is capable of communicate with a remote client through the Ethernet making use of the protocol set TCP/IP. This communication will be used for the control of analog and digital outputs of the device, which is able to be attached to any amplifier of audio signals. One of used protocols is UDP. This protocol is closely described, because it is used for transfer of data controlling outputs. The whole device is controlled by microprocessor ATmega32, which operates the communication with the ethernet interface through the controller ENC28j60, the communication with the D/A converters MCP4922 and controlling of digital outputs and a display. The device has its own IP and MAC address for identification in the network. It is possible to edit both addresses in the menu of the device with the help of the module LCD, the display of 2x16 characters with fours buttons. The audio amplifier staffed by the voltage controlled by the computing amplifiers SSM2018T is connected to this device. The amplifier is proposed as six-channel with symmetric inputs through the connectors XLR and unsymmetric outputs through the connectors CINCH. The operating programme which is able to be run on PC with the operating system Windows is necessary for the remote control of the device in the network and all functions of the device are controlled by this programme. This programme enables to control the device after setting the IP address of the destination device and the communication establishment. The motherboard is proposed as a universal module which keeps at disposal up to 6 analog outputs with the range of the control voltage 0 – 5 V and up to 21 binary inputs/outputs.
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Web Application Development Scheme with Automatic Database Schema Creation
Prochocká, Kristína ; Pospíšil, Milan (referee) ; Kříž, Jiří (advisor)
This thesis designs and implements an intermediary layer on both the backend and the frontend part of a web application, together with a user interface used to show analysis outputs and to manage the data. This layer was designed based on analysis of several existing solutions, in various languages and environments, and implemented using MongoDB and PostgreSQL databases, written in PHP on the server side and in JavaScript on the client side. It offers an immediately usable flexible persistence layer directly in the frontend, with analysis, feedback and an option to convert collections to PostgreSQL while keeping the same API, enabling a fluent transition.
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Film as medium
Vodrážková, Katrin ; Bystřický, Jiří (advisor) ; Marcelli, Miroslav (referee)
Work deals with film as a medium, which is based in the broad sense of the concept of media philosophy, the core field of electronic culture, in the narrower sense is the theme set in the philosophy of film. Here I refer to the importance and functioning of the film as a medium, that brings a new dimension of vision, space and time. This media is a thinking and percipient medium, environment raising a new forms and concepts of vision, this medium needs a vision, and the vision in turn requires thinking. One previously tried to explain the outside world through symbols, which were combined into images, but gradually it became the image is too complex. Then tried to explain through pictures and text fonts linear nature of thinking has brought a new element - time. But now the man finds himself in a situation where he meets with the return of paintings, because of the complexity of the texts of modern times. Invention, the technical picture which can explain the text and becomes a reality. You need to be able to see beneath the surface of the mechanism of this type, including photographs and film, and not see only the inputs and outputs. With that is also linked to new forms of visual display sequence and other technology and way of seeing, or a comparison between the exe of the viewer and camera.
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The recruiting strategy of German companies in the Czech labour market and its improvement proposals
Brych, Jaroslav ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The aim of this study is to describe recruiting strategies of German companies in the Czech labour market and to propose some improvements. First chapter is focused on a human resource management and personal marketing in- and outside of the companies. In the second chapter there are discussed the evolution of Czech-German relations after 1989, Czech labor policy and a strategic plan Europe 2020. Outcomes of a survey among German companies are discussed in the third chapter followed by a final chapter containing improvement proposals in company strategies on the basis of the survey results.
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Marketing of Luxury Products
Shamina, Yana ; Machková, Hana (advisor) ; Klosová, Anna (referee) ; Přikrylová, Jana (referee)
The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the brand. It is very important to maintain the traditional values for luxury brands but in order to stay in touch with the target audience, luxury producers have to face and adapt to rapidly changing environment. There are a lot of debates about comparability of the Internet and luxury, as digital world is too impersonal comparing with core competence of luxury: exclusivity, outstanding experience and human touch in everything including craftsmanship, personal selling and customer relations. In current environment luxury companies cannot ignore the importance of the Internet as a communication and transaction tool and have to stay in touch with its target audience. The main contribution of this dissertation thesis is an analytical framework "features of importance for online luxury consumer satisfaction" that will help luxury marketers to understand online luxury consumers, their motivations, behavior and preferences. Additionally, framework presents the up-to-date data that can be executed while creating digital marketing communications strategy. The influence of content, social, process and technology gratifications on the online luxury consumer satisfaction was investigated. By incorporating the quantitative approach it was possible to make a deep analysis of the research problem. To obtain the necessary data the group structured questionnaire was used to analyze the proposed research model. A total of 133 respondents were accepted for the investigation. Analysis of correlation proved the positive relation between gratifications and luxury consumer satisfaction, even thought, proposed gratifications had different influence on the satisfaction. Content and technology gratifications had the most strong and positive influence on the satisfaction. However, from the obtained results it is visible that social gratification had the least important but still positive effect on the luxury consumer satisfaction. The obtained results are a valuable asset for the luxury companies as research revealed the main directions and themes on which luxury marketers should stress while creating online communication strategies.
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Business ethics and payment behaviour in context with cultural differences
Suchánková, Teresa ; Zamykalová, Miroslava (advisor) ; Pavlíková, Ingrid (referee)
The thesis deals with business ethics in context with cultural differences of individual nations. The first chapter describes ethics etymology and clarifies the distinction between ethical conflict and dilemma. The second chapter gives an answer to the question why we should act ethically and illustrates the implementation of ethics to the business environment. Furthermore, the thesis deals with international ethics. It demonstrates the ethics in multinational corporations and points out to the complexity of the implementation of different moral principles to the business environment given by the numeral specifics of individual nations. Rest of the thesis consists of a practical analysis of the inner business environment in an unnamed international company. The analysis particularly concentrates on the attitude of its employees towards the code of ethics. On the other hand, the thesis also examines the outside business environment, particularly the payment behavior of the company's clients.
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Marketing in a Small Company
TANZEROVÁ, Sabina
The bachelor{\crq}s thesis is focused on marketing processes management of the company EUROINSTAL CZ, s.r.o. The main aim is to find a suitable suggestion for a future development of the company. In the first part a current company situation is studied by means of both SWOT and finance analysis. The second part of the work is concentrated on the company clients. From the questionare research it was found out that the company is in fact unknown outside the region of České Budějovice, that is why the advertising campaign was proposed to help the company to enter the new markets.
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Data and Information Communication in Small and Medium Companies
Daniel, Petr ; Daniel, Jan (referee) ; Dydowicz, Petr (advisor)
This work analyze computer network and information system working in one nameless travel agency. Comes with improvement suggestion and Microsoft Small Business Server R2 information system implementation to improve work effectiveness, quicker data exchange and more email reliability. My goal is to create the system that will make easy and uniform communication, will cover backup and data security and will secures complete company network against outside or inside attack. Bachelor work shows hardware solution as are clients pc, network infrastructure and server, and also solution as is economic point of view.
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The effective cooperation with school clients.
Vagenknechtová, Miroslava ; Trojanová, Irena (advisor) ; Havelka, Václav (referee)
Concluding bachelor work deals with forms of cooperation inside and outside nursery schools. It spares a thought for possibilities to enrich the managerial work of headmasters in this sphere. It issues from founders, legal guardians and school management opinion and attitude ascertained by inquiry form method investigation. The work brings nursery schools comparison type of local self-governing region of work in sense of their cooperation with selected aim groups of school clients.
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Free Time of Children and the Young with Physical and Combined Handicap by the ARPIDA Children Centre
CANDROVÁ, Marie
The work describes the form of free time activities for children and the young with physical and combined handicap. The first part (The theory part) describes the main definitions of handicap, comprehensive rehabilitaton system and free time and the specifics of free time activities for handicapped children. And of course it characterises the ARPIDA Children Centre, where the research took place. The research was made by using questionnaire. The informants were parents of children using the ARPIDA Children Centre. The practical part charts the form of free time of clients of ARPIDA Children Centre, find out the satisfaction of parents with the working of cenre and their know-how about possible out-schools activities for children with handicap outsider the centre!
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