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The Application of the POP tools in the chosen retail unit
RINGELOVÁ, Lucie
Topic of this thesis is The Application of the POP tools in the chosen retail unit. Primary objective was to evaluate the use of resources in the selected POP retail unit. Selected retail unit was Albert. Secondary objectives were to determine the knowledge of the concept of POP means assessment whether consumers perceive POP devices in retail stores, and whether they operate. Furthermore, the finding that POP means the consumer has the most and the least. To achieve the main objectives and targets of marketing research was used in the form of a questionnaire survey on the basis of which the assessment was conducted. The work includes proposals on improving the use of resources in POP retail unit Albert.
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Analysis of work with clients of Four Seasons Hotels and Resorts
Nováková, Jiřina ; Halík, Jaroslav (advisor) ; Panušová, Petra (referee)
The work describes the effect of the relationship between employees in the workplace on the quality of provided services. It says the ways, in which communication takes place and what the impact on customers is. During the preparation of this work I have used several methods, but mainly analysis. Finally I found out, that relationships and communication between staff really has a big impact on the quality of services and this company can still improve them.
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Assesment of shopping atmosphere of selected retail chains in Prague in Spořilov
Halvová, Aneta ; Chylíková, Hana (advisor) ; Špačková, Michaela (referee)
This thesis deals with the assessment of shopping atmosphere of three retail units in a designated area in Prague in its part called Spořilov. Author evaluates three different formats of sale of following multinationals: Ahold Czech Republic with its supermarket Albert, REWE Group with its Penny Market a discount unit and Tesco Czech Republic with its format of sale Tesco Express. The work is divided into several chapters. The first part defines the shopping atmosphere, then presents the residential unit Spořilov, finally talks about the main characteristics of selected retail chains in the theoretical part. There is a subjective evaluation of the selected retail units and marketing survey in the pracitical part. For final assessment was used the SWOT analysis.
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Marketing research of customers loyalty to the Cinema City multiplex cinema
Bartusiková, Kristina ; Chylíková, Hana (advisor) ; Hloušek, Martin (referee)
The goal of this thesis is to acquaint the reader with the issue of customer loyalty to the operator of Cinema City, and, by using quantitative research with some elements of qualitative research, to find out how many visitors to this company are loyal. The work is divided into four parts; the first three are rather theoretical. The first chapter deals with the explanation of the concept of marketing, characterises the marketing concept, marketing segmentation and customer typology. The second part explains what is meant by the term "loyalty" and why it is so important for the company to build customer loyalty. The third chapter relates to marketing research and its phases. In the conclusion of this chapter there is a questionnaire. In the last part of the work, the history of multiplex cinemas up to the present is briefly mentioned, the Cinema City company is presented; moreover, the results of the author's own research, conducted by the questionnaire method in which respondents were visitors to the Cinema City multiplex cinema, are presented.
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The meanig and using marketing in retail
KUTHEILOVÁ, Adéla
The aim of the bachelor thesis was to determine whether the selected company uses marketing and propose changes that would lead to improving the current situation. The first part of the thesis is focused on obtaining theoretical basis. This base was obtained by studying literature. In the second part the author has analyzed company and its surroundings. Also marketing research has been carried out in the practical part. Thanks to the results of the analyzes and market research the author has created suggestions for improve the current situation.
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Points of contact between the library and pub: view from the both sides
Zikuška, Jan
Mohlo by se zdát, že u dvou odlišných typů podniků, jakými hospoda a knihovna bezpochyby jsou, můžeme najít jenom minimum společných průniků. To co mají bezpochyby společného, je služba uživatelům, v dnešní době bych se nebál říct zákazníkům. Přednáška se bude snažit poukázat na praktických příkladech i na další styčné body a to především v souvislostech, jak by se mohli navzájem inspirovat nebo dokonce doplňovat. Rozdíl mezi výpůjčním pultem a barem je až na pár detailů minimální.
Slides: idr-593_1 -  PDF
Video: idr-593_2 -  MP4
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Establishing elektronical shop like a enhacement of classical shop
Mokrý, Richard ; Svatá, Vlasta (advisor) ; Toman, Prokop (referee)
This diploma thesis concerns with electronic business. The technology of the trade, the internet and it's services and the history is described in the first chapter. Next chapter concerns with the general theoretical issues of electronic business. Defines relationships of particular subjects, such as client, seller or government service that appear in the terms and conditions of electronic business. Then describes the general model of electronic business. The third chapter is dedicated to general approach to creation of the electronic shop project. The fourth and the last chapter describes the project of implementation of the electronic shop to the company M&N in detail, from setting goals, evaluating expenses, to actual creation of the electronic market as a enhacement to existing store. At last there is the contract between M&N and the software development company that will create the internet application in the attachement of the thesis.
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Inducements to purchase in the selected shop
ŠŤASTNÁ, Tereza
Bachelor thesis deals with the analysis of incentives to purchase in the selected retail store. The theoretical part includes the findings from the literature which are then applied in the practical part and further developed. The theory points how the incentives should look to store work well. The practical part shows the reality and reveals minor deficiencies of the stores. An important resource for finding these deficiencies was the results of a questionnaire that I gave to the store to fill by the customers. To the analytical part I drew information from internal company sources and the results of questionnaires. Based on the analysis I was able to propose improvements which, on my opinion, can contribute to improving the status of the shop, they can attract new customers and help them to feel better in the store. Proposed improvements should bring more customers to the store and increase sales. The total cost of these proposals I calculated at 1,05% of annual retail sales.
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Customer satisfaction in the selected company
LAMROVÁ, Zdeňka
This diploma thesis was prepared for the customer satisfaction in the selected company. The ambition of this thesis has been uncovering the information about the customer´s satisfaction in the selected company. The author proposed the changes based on the data from the survey,which are the final result of the work.
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CRM as a supporting marketing tool
DOLEŽAL, Pavel
The aim of this paper is to characterize software solution of CRM system BlueJet, product of the Compekon software company and evaluate its benefits for business companies which are using it. The next aim was to find out problems of these companies which were solved by using the system, conduct cost-benfit analysis in selected company and propose some recomendation for extending the profit of Compekon company.These objectives have been met.
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