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The usage of potential Rome as a destination for Czech tourists
HLAVÁČKOVÁ, Michaela
The theme of my thesis is Rome, the Eternal city. This city attracts the attention of millions of tourists from all over the world. Tourists are fascinated by its fame, affluence, luxury and glitter of marble palaces. Each of emperors wanted to leave a heritage for next generations. The greatest and most impressive heritage is the Coloseum. This huge construction of emperor Vespasian have been a symbol of strength and invincibleness of the empire since then. My ambition is to display beauty and magnitude both antient and modern Rome. It is famous for its history, emperors, symbols of the city and the films, which was take place in the city, and about famous direktor Federico Felliny. I suggested five tours in where I want to present both best-known and less-known however not less interesting sights. Fifth tour is situated near beautiful lake Bracciano. Tourists can admire Etruscan memories and discovery site.
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ANALYSIS OF CZECH TRAVEL AGENCIES OFFER
CHALUPSKÁ, Lucie
The first aim was to define the market of travel agencies in the Czech Republic. Secondary data were used to discover trends including marketing trends and to compare Czech market with abroad markets. Next aim was to do an interview about financial crisis with travel agencies in Ceske Budejovice. Found out data were used for the next proposal. To be able to compete with German travel agencies Czech ones should initiate more chartered flights and adjust first minute and last minute benefits. To face up financial crisis travel agencies should have advantageous offers (different discounts, grant loans). It would be good to target the young people using the internet. Finally, the total number of travel agencies in the Czech Republic is supposed to decrease because big travel agencies are getting popular than small ones.
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Innovation of Services of Small Travel Agencies and Their Comparison
STEJSKALOVÁ, Eva
The goal of the bachelor thesis was the project of innovations leading to more effective work in the travel agency and to an enhancement of competitiveness of the agency on the market. Two travel agencies from Benešov were chosen and analysed. In the assessment of the situation in selected travel agencies interview and comparison of these two travel agencies were used. SWOT analysis and analysis of the number of sold tours were used to assess the situation. At the end it has been desribed the proposals for the improvement of the agencies situation.
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Turistic Publicity and the final client groups
NOVÁKOVÁ, Lenka
The aim of this work is the analysis of travel agencies and their products, which are available to people living in České Budějovice and its environs. I have worked out a summary of different kinds of tourism and particular package tours, trips or excursions that are being offered within each of this kinds of tourism. Promotion used by every single travel agency has been studied throughout its web pages. This web pages are a medium for the communication between the customer and the agency. Anothers functions are to supply information about the company and its products as well as to mediate a buying of tour. The appearence of web pages are closely associated with the sort of tours, that are offered on them, and with the part of costumers that the trips are dedicated for.
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Present and future status of rail transport in tourism
KORDOVSKÝ, Jan
Bakalářská práce se zaměřuje na stručnou charakteristiku a možné využití železniční dopravy v cestovním ruchu převážně na území České rebubliky. Autor píše o prognózách do budoucna, železničních koridorech, současných nabídkách a novinkách vytvořených pro podporu cestování vlakem. Uvádí srovnání s ostatními druhy doprav a přikládá několik návrhů na zlepšení a další rozvoj železniční dopravy v cestovním ruchu.
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The assessment of business strategy in the selected travel agency
KOLÁŘOVÁ, Veronika
The main aim of my thesis is analysis of actuall business strategy of searching subject. The chosen company is travel agency Beryreisen.By the concrete analysis of marketing, business competition and market position of travel agency is created new business strategy, which presents a new product of travel agency. New product is created by the questionnaires made according to consumer´s preferences in turism.
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Internet as a means of communication and promoting companies
Tichopádová, Eva ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The Internet is considered to be an enormous contribution in the human history. It does not mean only a certain "space", where people communicate, gain knowledge, but it also serves as an advertising space for companies. It is no longer important for companies to be able to orientate themselves purely on the market but also on the Internet. The goal of this thesis is an assessment of the options of internet marketing, because every good manager, who wants to keep pace with competition, realizes its advantages and necessities. The thesis is divided into 2 parts: theoretical and practical part. Theoretical one deals with the importance of the Internet in terms of marketing, marketing mix and communication mix on the Internet. The second part is focused on the practical application on the basis of the theoretical knowledge and represents a potential concept of marketing activities in the certain company into the future.
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The analysis of the offer of the travel agency VTT
Šolcová, Jana ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
The aim of this work is to analyse the offer of the travel agency VTT. The work starts with a specifying of tourism terms concerning the theme. In the next part the travel agency VTT is shortly presented. The work continues with a detailed analysis of the offer. Also the sales promotion is mentioned because it is closely connected with the offer. Finally on the basis of previous parts the strengths, weaknesses, opportunities and threats are specified. The whole work is closed by a final evaluation of the offer of the travel agency VTT.
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Selling of Trips on the Internet
Vondrová, Alžběta ; Sedláček, Jiří (advisor) ; Holeček, Jan (referee)
In the first chapter summarizes the work advantages and disadvantages of using the Internet, typical user and types of intangible goods, that are sold on the Internet. The second chapter describes traits of typical holiday, ways of payment, travel contract and selling of trips during the crisis. In the third chapter, differences between travel agencies and their representatives are introduced.
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