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Curator
Chovanová, Katarína ; Tyslová, Irena (advisor) ; Janištinová, Anna (referee)
In this thesis work, I will look closer at a proffesion of curator in the cultural sector and challenges this profession needs to deal with in modern times, especially in the Czech Republic but also in other countries. The work will discuss the history and evolution of curating, the understanding of their work nowadays and the trends in economic, cultural and social sense with an intention to come up with more general characteristics of the condition and needs in this area for possible future practical use.
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The importance of specialized trade fairs for small and medium engineering businesses
Černohousová, Anežka ; Říha, David (advisor)
This bachelor's thesis deals with importance of trade fairs and exhibitions for a specific engineering company. The main goal is to find out whether fair trades and exhibitions are still relevant for small and medium business trading in the flexible packaging sector. The theoretical part covers information related to the use of trade fairs and exhibitions. The brief description of the company and implementation of a trade fair is carried out at the practical part. The measurable effectiveness and efficiency indicators described in detail in the theoretical part, are calculated in the practical part. Finally, the conclusion evaluates the importance of trade fairs and exhibitions for small and medium business in the flexible packaging business-to-business sector based on literature review and calculation of indicators.
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Exhibitions and trade fairs from the small and medium enterprises'point of view
Domorádová, Lucie ; Hartman, Ladislav (advisor) ; Hedbávný, Miroslav (referee)
Nowdays the exhibition business and whole economics are attacked by the impacts of world-wide crisis. The organizers of exhibitions and trade fairs are afraid of massive decrease in exhibitors interest info taking part at these shows. Is it really important to realize that these shows offer a quality presentation of wide assortment and companies from current branch at one place and at the same time. This fact cause that exhibitions or trade fairs are often more effective than any grandiose marketing campaign.
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Tourism and Arts
Řezníčková, Alžběta ; Jarolímková, Liběna (advisor) ; Mlejnková, Lena (referee)
This bachleor thesis investigates the realtionship between toursim and arts. Examines if art is able to attract the tourist to certain destination. The possitive effects are described on the example of two cities. It also deals with future possible development.
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