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Consumers' perception of the Fair Trade mark
HOLAROVÁ, Kristýna
The main objective of this thesis is to find out how the consumer perceives the Fairtrade mark. The other objective is to find out what products the consumer buys and if the sustainable consumption is important for consumers. This objective is achieved through a survey. Fair trade means a correct approach to producers of the Global South. Fair trade prevents from exploitation of growers and children´s labour. Fair trade is a globally used brand preferred mainly in the developed countries of Europe and North America. This brand is a part of organic farming and sustainable development. The main mission of this mark is to provide growers a corresponding payment which is bigger than costs of cultivation or production. The current objective of this brand is that consumes must buy fair trade products for sustainable development, not only for the brand itself.
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The role of information centre in marketing a place on an example of agency CzechTourism
Čermák, Petr ; Johnova, Radka (advisor) ; Lipková, Helena (referee)
The bachelor thesis "The role of information centre in marketing a place on an example of agency CzechTourism" deals with the role of information centre and marketing in the area of tourism on an example of government organization CzechTourism. This thesis describes different functions of the agency, especially its marketing action in area of Czech Republic propagation, as a destination of tourism interest. Basic information about marketing in tourism area will be shown in the introduction. That is followed by Czech Authority of CzechTourism, which contains basic information about agency, agency-used communication form included, marketing concept, marketing strategy, swot analysis of destination, and other forms of CzechTourism marketing. Representation of CzechTourism abroad will be presented in conclusion, together with results of my personal research, which deals with questions about organization actions.
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Fair Trade and Czech Consumer
Götzová, Anna ; Šánová, Petra (advisor) ; Dědina, Daniel (referee)
This thesis deals with the issue of Fair Trade. The theoretical part contains the definition, history, rules, certification rules for producers and development in the Czech Republic. Custom work is the analysis of the results obtained from the questionnaire survey, in which it was determined the awareness of Czech consumers and their willingness to buy Fair Trade products. In the final part follows the recommendations of Fair Trade organizations to raise awareness and bring their products to consumers.
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Registration of Breeding Sheep Business in Terms of Quantyfying the Income Tax Base
Novotná, Martina ; Kuchařová, Ivana (advisor) ; Lenka, Lenka (referee)
The aim of the thesis is to show beginning sheep farmers how to calculate the tax base for their business. It is therefore a comparison of tax and accounting records. In the comparison of the entrepreneur has the ability to decide what is more favourable for him and the best option. The work is divided into two parts: theoretical and practical. The theoretical part contains the characteristics of sheep, the division of their performance and the inclusion of animals in accounting groups. Furthermore, this piece of information for entrepreneurs and their business style choices. Finally, there is the theoretical calculation of the income tax base.
In the practical part is comparison of the tax base in accounting and from tax records. Data for accounting and tax records are reported at the tables. Similarly are quantified the total taxes. In conclusion, there are interpreted the resulting differences and recommendations.
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Project Management and Optimization
Straková, Iva ; Pecháčková, Iva (referee) ; Šunka, Josef (advisor)
This bachelor´s thesis with the topic "Project management and optimization" is focused on mediation services between german and czech and german and russian market and then to increase sales of firefighting spray application (plasters) produced in France and imported by PROMAT company. The main roles in this project have companies DOPOS HK s.r.o., COMETEC and PROMAT PRAHA. There are not any contacts from the russian side yet. In my thesis I´m going to analyze mentioned companies as well as home and foreign markets, I will describe the problems, which the companies see around, and by this project I will try to minimize this problems or clear them away completely to reach the target.
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Charakteristika a možnosti využití rakytníku řešetlákového
Stuchlíková, Veronika
Bachelor thesis is focused on options of cultivating and processing of fruits of sea-buckthorn (Hippophae rhamnoides), which is not fully appreciated even nowadays. It gives an overview of origins and spread, typical features and modes of reproduction. It further describes difficult harvest, characteristics of varieties, diseases and pests. Experimental part describes growing features of four varieties (Buchlovický 1, Hergo, Leicora, Vitamínová), which are situated in the research center of Mendeleum in Lednice. Subsequently varieties suitable for growing in the Czech Republic are recommended. Canned and other products were made of harvested fruits and evaluated by respondents. On the basis of the given score was found that the sea-buckthorn oil had the highest response of respondents and conversely, the sea-buckthorn fruit with garlic had the lowest response.
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The Business plan of the company
ČAPKOVÁ, Veronika
The work deals with processing of a business plan for purchase and sale of goods. The thesis is divided into two parts the theoretical part and the practical part. The theoretical part is dedicated to the brief clarification of the terminology and to the use of the business plan. The crucial point of the theoretical part is the overall structure of the business plan. The practical part, consequently, takes advantage of the obtained information for creation of the business plan for foundation and development of the shop MODA ČAPEK, s.r.o. The aim of the bachelor thesis is to develop an optimal business plan for foundation of a small company which will sell shoes, socks, handbags, wallets, scarves and other complementary goods.
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