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Influence of advertising on the customer
Homolová, Kristína ; Průša, Přemysl (advisor) ; Perdík, Marek (referee)
This study has helped to conclude the level of influence of advertising on the customer. The main subject of research is the advertising techniques used by the Coca Cola Company. The theoretical aspect of the thesis concentrates on terminology in marketing such as advertising, communication, marketing, marketing mix, and marketing strategies. The practical aspect contains analytical research based on a conducted questionnaire. This study has contributed in determining the level of influence that advertising has on certain target groups, as well as the other variables that may influence consumer's perception in the market place
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Marketing strategies of CzechTourism agency
Kováč, Jakub ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis deals with marketing strategies of CzechTourism agency, the association of tourist destination The Czech Republic. The aim of the thesis is to analyse these strategies in order to provide complete overview of marketing activities of the agency. The theoretical part focuses on the process of marketing strategy in general, specifics of "non-profit" organizations' marketing and marketing of tourist destinations. The practical part provides the situation analysis of The Czech Republic, the introduction of CzechTourism agency and analysis of its marketing activities.
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Marketing and communications strategies of McDonald's
Antalíková, Eva ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
How can a company achieve its goals in a particular market? How to sell its product to the consumer? How to be successful and to maintain its position as long as possible? These questions I sought answers in my work. I focused on marketing and communication tools used by McDonald's to retain the favor of their customers and to gain new customers in new markets.
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The process of introducing new products of the company McDonald´s
Vaňková, Kateřina ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This Bachelor's thesis focuses on the way of introducing new products of the company McDonald's in the Czech Republic. It is divided into theoretical and practical part. The theoretical part of the thesis deals the fundamental terms of general marketing. These are: SWOT analysis, marketing communications, marketing strategies and communication mix. In the practical part of the thesis is presented the history of the company, the corporate social responsibility and the basic principles. The following part is focused on different ways of finding inspiration to create new products, campaigns, ways of testing and implementation of new products in the restaurant. The goal of this Bachelor's thesis is to analyse how the new products of the company McDonald's are introduced in the Czech Republic and, according to the analysis, to create suggestions for improvement of this strategy.
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Marketing in Health Care
Severová, Lucie ; Lešetický, Ondřej (advisor) ; Kandilaki, Daniela (referee)
This bachleor thesis was created to analyse variety of marketing strategies, such as consumer orientation, segmentation, targeting or positioning. As the theoretical part continues, an overview of the Ethicon product portfolio is introduced. For the purposes of this thesis, products were divided into particular groups. Furthermore, for Ethicon CZ, a Johnson and Johnson Medical Company, there was a SWOT analysis prepared as well as the analysis of the Czech market and its competitors. In the practical part of the thesis particular marketing strategies had been evaluated according to its impact on sales of the product groups mentioned above. The impact is measured by the difference in amount of sales executed before and after the implementation of each particular strategy. The aim of the thesis is to define the best marketing strategy for Ethicon CZ, the leader on the market of surgical sutures. To conclude the thesis, a discussion is held to highlight advice and recommendation on the healthy future of marketing strategies.
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Analysis of the marketing department at ASBIS CZ, spol. s r.o.
POŠVECOVÁ, Lenka
The thesis is focused on activities of a marketing department of an IT distributor with a sight of an employee. The aim of the thesis is to analyze current situation, to compare the knowledge with studied professional literature and recommend an appropriate solution in case the marketing department doesn´t work according to the principles of marketing management. Based on the comparison I have to confirm that the department doesn´t fulfill its role according to the marketing strategic planning. The activities have been focused on promotions and a marketing mix mostly, just only consequences of many previous activities more important in a whole process as basis of correct decisions.
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Marketing plan for Bertiny lázně
SOBOTKOVÁ, Michaela
This thesis was elaborated on the topic: Marketing plan for a spa. The main objective of my bachelor thesis was to create a marketing plan for spa. I elaborated it for a company Bertiny lázně Třeboň s. r. o. Bertiny lázně provides recondition and relax stays, suitable for erg asthenia and reduced capability dispositions, improvement of physical condition, convalescence, or overweight reduction and many other services. The next objective is the creation of macro and micro environment. For the inner environment was used following methods - SW analysis, Porter's five forces and marketing research. For the outer environment analysis was used these methods - STEP analysis and OT analysis.
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Development of the situation of the company Accom holding s.r.o. on the domestic market and foreign markets and its export and import strategy
Krajník, Jaroslav ; Zamykalová, Miroslava (advisor) ; Rabušic, Luděk (referee)
This thesis is focussed on the company Accom holding s.r.o. This firm is collected from several smaller compenies, that all work in the same territory and this is export, import, production and distribution of diary products. First the thesis deals with the history of the company and with the seperate firms and with their activities. Further the thesis adverts to the present situation on the diary market in the Czech republic. The current situation of the company Accom and its comparison with competitors is more detailed illustrated in the SWOT analyse. Secondly the thesis describes the foreign relations and their history and the current situation. Further the thesis illustates issue on some foreign markets. Lastly is the thesis focussed on some marketing strategies or their parts, that are used by the company.
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International Brand Management of Taiwanese Companies
Liu, Tan-Ya ; Štěrbová, Ludmila (advisor) ; Eickhoff, Matthias (referee)
Nowadays business environment becomes more and more competitive; companies are forced to enhance their position through strengthening of their marketing strategies and brand management. To build a brand and to develop brand management is a huge challenge for Taiwanese original design manufacturers (ODMs) or original equipment manufacturers (OEMs) as they focus more on contract manufacturing. The thesis identifies main strength and weakness of Taiwanese original design manufacturers (ODMs) or original equipment manufacturers (OEMs). Moreover, the study focus on the path and development of Taiwanese notebook and PC manufacturers Acer and ASUS and how they can enhance their position in the competitive business world by adopting brand management.
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