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Development Strategy of the Company
Cepáková, Hana ; Šimberová, Iveta (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with the strategy of business development of company, which produce natural jewelry and accessories. Based on the strategic analysis, the company's position on the market and its competitive advantage is determined. According to the company's vision and strategic goals, a comprehensive strategy for the development of a small business is proposed, including a time schedule for implementation.
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The Proposal for Development of Family Wine Shop in Prostějov
Obořilová, Tereza ; Procházková, Lenka (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with evaluation of the current state of the Vinotéka Rek family business and results in a strategy of its further development. The first theoretical part is based on the theoretical backgrounds focusing on the development and growth of entrepreneurship in particular small and family businesses, the context of strategic management within the development of companies and also on selected analytical and research methods that examine the internal, external and market environment of the company. The second, analytical part of the thesis contains the practical application of the methods to the selected company, the identification of key factors and impacts on the company and the evaluation of the overall results for the subsequent selection of the appropriate development variant. Third, the part of proposals builds on the results of the analyzes and processes the selected variant of the development strategy, including the implementation steps and the benefits of the proposals.
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Urban study of developing area Dolní Vítkovice
Vlach, Jan ; Kopáčik, Gabriel (referee) ; Sátora, Josef (advisor)
The object of this Thesis is an area adjacent to European heritage site of Dolni Vitkovice, in the city of Ostrava, Moravian-Silesian Region. This work focuses on making the area more accessible by all means of transportation, overcoming natural and man-made barriers as well as exploring the possibility of dense development on the site while maintaining its industrial identity. All that in context of otherwise slowly shrinking post-industrial city with aging and declining urban population.
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Tourism development in the Western Ukraine
Tomanová, Eva ; Vágner, Jiří (advisor) ; Martínek, Jiří (referee)
This diploma thesis deals with the tourism development in the region of Western Ukraine. The good reason for the analysis of the Western Ukraine is the fact that the part of a region (Podkarpatská Rus) belonged to our state territory in a part of our history but an awareness of the tourism potential has not been deeply analysed yet. The main goal of the diploma thesis is to process a tourism development strategy for the Western Ukraine. A partial goal is a categorization of individual destinations of the Western Ukraine in-to the Butler cycle. The initial part contains theoretical frames for this thesis. The Western region of Ukraine is specified in the Methods chapter. Qualitative and quantitative methods are used for analyses. I received important statistical figures during a communication with representative of the State Statistics Committee of the Ukraine. I analyse foreign arrivals flows to the Ukraine and to the Western Ukraine region. Further the diploma thesis is divided into two parts. Firstly I analyse a capacity of the Ukraine tourism. Then I deal with individual Western Ukraine regions. I add the statistical figures to both of these parts. The SWOT analysis supports the elaboration of the tourism development strategy. I define and evaluate the Ukraine development strategy in this...
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Tourism development in the Western Ukraine
Tomanová, Eva ; Vágner, Jiří (advisor) ; Martínek, Jiří (referee)
This dissertation is concerned with a tourism development in Western Ukraine. The main goal of this dissertation is to suggest the tourism strategy development. The first part of the dissertation is devoted to the sources analysis, the methodological analysis of this thesis and the qualitative analysis. Next part o this dissertation describes tourism in Ukraine, the tourism development in the country and the tourism development in defined region of Western Ukraine based on statistical data. The development strategy includes tourism capacity determination and the SWOT analysis. Subsequent part concerns development strategy itself, including visions and goals. Finally I process individual tourism development proposals in the Western Ukraine Key words: development strategy, SWOT analysis, region Western Ukraine
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The Activity of the Local Action Group LAG Strakonicko and its Impact on Regional Development
RODOVÁ, Pavlína
This bachelor thesis deals with the activities of the local action group called LAG Strakonicko region. The theoretical part defines general terms concerning the development of rural region and local action groups which have risen. The practical part introduces the organisation LAG Strakonicko region and also evaluates its activities so far. Based on the evaluation of analysis there are suggested appropriate arrangements for the future. This work results in judging the impact of LAG Strakonicko on the development of that region. In the questionnaire there was inquired the awareness of local inhabitants about the LAG Strakonicko.
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Entrepreneurial Intention of Business Development
Koch, Michal ; Kloda, Radomír (referee) ; Žižlavský, Ondřej (advisor)
This bachelor thesis focuses on determining the position of small companies in the economy, current possibilities of e-business on the internet and the structure of the business plan for a forming or an already existing company. The object is processing a business plan for the progress of the existing company with a short history, which sets the right direction of its future development.
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Marketing Strategy of Business Development
Štěpánek, Petr ; Kusák, Václav (referee) ; Zich, Robert (advisor)
This master’s thesis tells about marketing strategy of business development. The first section describes marketing as the primary function of modern organisation and its influence on development strategy. The following section of analysis evaluates the effects of external & internal factors on the strategy of development, which is the subject of the last section of this thesis.
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Proposal for a Business Plan
Lanc, Martin ; Caha, Pavel (referee) ; Zinecker, Marek (advisor)
The subject diploma thesis “Proposal for a bussines strategy” is the formulation of a bussines plan for a concrete small-sized company. Finally this plan will be used as model for a realization of private kindergarten. This work includes a theoretical part, problems analysis with summary of issues relating to legal, constructive conditions for building and functioning, fiscal and economical aspects. Final part of this work is dedicated to overall assessment and expansions possibilities.
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