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The employee care
Sloupová, Jana ; Šikýř, Martin (advisor) ; Stříteský, Marek (referee)
This bachelor thesis focuses in the theoretical part on various types of labour conditions. The occupational safety and hygiene, the employee development and education are defined in the next chapters. One of the chapters deals with in the modern question of the environmental care. At the end of the theoretical part, there is a much more space for the question of the employee appraisal, their motivation and control of wages -- monetary, nonmonetary and within the scope of regulatory requirements. At the beginning of the operative part, the small company MagicWare s.r.o., engaged in creation of the software applications, is introduced. The theoretical knowledge from the theoretical part is applied to this company in the next chapters. In other chapters there is assessed the employee care right in this firm. The practical part is concluded by a recommendation to the company how to improve the strategy of employee care.
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Modern methods in marketing communication
Vodráško, Miroslav ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
Our society entered into a new age of the Internet. The world is ruled by new technologies that affect the lives of all people on the planet. The world is rapidly changing and with it, all sectors of human activities. Each of us must deal with a huge increase in technology development and advertising every day. People are fed up with the increasing advertising. Due to the financial crisis that has affected economies around the world, companies do not want to spend large sums for extensive and often ineffective advertising campaigns. One is therefore certain. Marketing itself adapts to the development of society and thus must be still cheaper, more interesting and more effective than marketing which used to be before. Therefore, it is important to think about the basic rules of marketing in the new context, adapt corporate strategy to the changes and respond to new needs and wishes of consumers. What are the new approaches in marketing communications? Is an internet advertising successful in marketing campaigns? Are social networks key to the sucess of today? These are the questions I will deal with in my bachelor thesis.
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New Marketing trends
Myšák, David ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This bachelor thesis deals with modern marketing trends. The main emphasis is pointed on Internet marketing, which is devoted the bulk of this work. The reader is aware, at the beginning, with basic definitions of Internet marketing, which could help to better understand the specific context mentioned in this work. Further, the theoretical part deals with the question what extent is the internet marketing for the company necessary and describes its possible use in practice. Author of the work takes into account the trends predictioned by well known expert in the field of internet marketing, Larry Chase. Opening practical part is devoted to basic information about the company IRBOS Ltd., which has shown interest in the use of modern marketing trend. Another section describes the process of implementation of internet marketing.
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OneYear Training Cycle of a Skittler
Parkan, Robin ; Süss, Vladimír (advisor) ; Oponent B, (referee)
Kuželky se v posledních letech stávají více populárním sportem, o čem svědčí nejen rostoucí základny v kuželkářských oddílech, zájem amatérských hráčů a veřejnosti, ale také stále vznikající nové a moderní kuželny. Kuželky mají svoji nezaměnitelnou krásu a půvab, jenž spoustu lidí přitahují a nutí stále znovu a znovu hrát. Závodní kuželky, tak jak je známe dnes, jsou poměrně mladým sportem. A také proto zatím nevzniklo příliš mnoho metodických materiálů a trenérských příruček, které by pomáhali začínajícím kuželkářům v jejich rozvoji. Tato práce by se tedy měla zařadit mezi průkopnické materiály v českých kuželkách a pomoci začínajícím,ale i zkušenějším hráčům a trenérům v jejich rozvoji. Má trenérům, hráčům, ale i široké kuželkářské veřejnosti utvořit představu, jak si má sestavy roční tréninkový plán, kdy a jak začít s tréninkem a na co se v něm zaměřit. Velmi často opomíjenou součástí kuželek je také rozcvičení a následná kompenzační cvičení, která jsou pro jednostranně zaměřené sporty, ke kterým kuželky beze sporu patří, velmi podstatné. Opomíjenou by neměla zůstat ani správná technika hry, následnou korekci chyb a pomůcky, které mohou být nápomocny v práci trenérů. Práce má být tedy po delší době novým pomocným materiálem pro trenéry a hráče kuželek, kteří se chtějí o kuželkářském tréninku...
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Analyze of the business opportunity in the field of crude oil tank mixing and cleaning by means of the new technology DS Jet Mixers
Dundr, Zdeněk ; Hartman, Ladislav (advisor) ; Boura, Vlastimil (referee)
Scope of work was technical-commercial analyze with the aim of finding out if the foundation of a specialized subsidiary company by maintenance department outsourcing would have a real and economical justness. The specialized subsidiary would receive right and know-how of patented modern technology the DS Jet mixers designated for crude oil tank mixing and cleaning. Outcome of the thesis is found break-even point when applies the plan in terms of organizational-economical matters and which action would be necessary taken. Theoretical part of work explains specific of enterprise in new sphere of business, new technologies and services trends in Europe. There are discussed typical Europe crude oil market issues, explained principals of market and product analyze, internal process optimization methods and outsourcing in this part. Financial and break-even point analyzes is defined. Practical and analytical part includes the DS Jet Mixers technology description, implementation of the system in the MERO ČR, a. s. and the technology SWOT analyzes inclusive of competition benchmark. With market research had been checked EU market opportunities and marked attractive markets. The way of subsidiary foundation is proposed. The Integral part of the analytical part creates intended the break-even point. In the summary is comprehensive analyzes outcomes and recommended solution in current statute. Furthermore is advised marginal number of orders since when outsource the activities with the DS Jet mixers into subsidiary company.
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Apartment house, Boskovice
Veverka, Jiří ; Peterka, Tomáš (referee) ; Müller, Jan (advisor)
The work deals with the design and development of the design documentation of an apartment building situated in the cadastral area of the town of Boskovice. The documentation contains all the requirements according to the valid regulations. The designed four-floor apartment building is situated in gently sloping terrain. There are 13 flats in this apartment building. A balcony or a terrace belong to each of the flats. From the ground floor apartments there is an entrance to the garden. The flats are designed to meet the requirements of the present day. There is a car park in front of the buiding. The vertical loadbearing structures are lined with clay blocks. The building is covered with a one-layer coating flat roof with a load-bearing layer of monolithic reinforced concrete boards. The insulation of the building is provided by a contact thermal insulation system. Fire safety, energy saving and thermal protection is ensured.
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Gradient Boosting Machine and Artificial Neural Networks in R and H2O
Sabo, Juraj ; Bašta, Milan (advisor) ; Plašil, Miroslav (referee)
Artificial neural networks are fascinating machine learning algorithms. They used to be considered unreliable and computationally very expensive. Now it is known that modern neural networks can be quite useful, but their computational expensiveness unfortunately remains. Statistical boosting is considered to be one of the most important machine learning ideas. It is based on an ensemble of weak models that together create a powerful learning system. The goal of this thesis is the comparison of these machine learning models on three use cases. The first use case deals with modeling the probability of burglary in the city of Chicago. The second use case is the typical example of customer churn prediction in telecommunication industry and the last use case is related to the problematic of the computer vision. The second goal of this thesis is to introduce an open-source machine learning platform called H2O. It includes, among other things, an interface for R and it is designed to run in standalone mode or on Hadoop. The thesis also includes the introduction into an open-source software library Apache Hadoop that allows for distributed processing of big data. Concretely into its open-source distribution Hortonworks Data Platform.
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Age related macular degeneration - modern diagnostic and therapeutic preventive approach
Gogelová, Blanka ; Souček, Petr (advisor)
Age-related macular degeneration (AMD) is a disease associated with aging that gradually destroys sharp, central vision. Central vision is needed for seeing objects clearly and for common daily tasks such as reading and driving. AMD affects the macula, the part of the eye that alows seeing of fine details. AMD occurs in two form: dry and wet. In dry AMD, the light sensitive cells in the macula slowly break down. As fewer cells in the macula are able to function, people will see details less clearly in front of them, such as faces or words in book. Dry AMD often occurs in just one eye at first. Later the other eye can be affected. The most common early sign is blurred vision. The dry form is much more common. More than 85 % of all people have thy dry form. Once dry AMD reaches the advanced stage, no form of treatment can prevent vision loss. The National Eye Institute's Age-Related Eye Disease Study (AREDS) found that taking a specific high-dose formulation of antioxidants and zinc significantly reduces the risk of advanced AMD and it's associated vision loss. Wet AMD occurs when abnormal blood vessels behind the retina start to grow under the macula. Damage to the macula occurs rapidly. With wet AMD, loss of central vision can occur quickly. The classic early symptom is that straight lines appear crooked...
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Evaluation of CSR activities of chosen companies
Venos, Kamil ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
This diploma thesis deals with a corporate social responsibility. The aim of the thesis is evaluation of CSR activities of two chosen companies. Theoretical part begins with the subject of corporate social responsibility, historical evolution of the term and modern definitions. Following that there is a description of the main three pillars of CSR, standards and methods, how is the CSR evaluated. Practical part is divided into 5 main chapters. The first one is a methodology of exploration, then evaluation of CSR activities of company ŠKODA AUTO, a.s. incl. questionnaire for employees. Evaluation of CSR activities of company Toyota Peugeot Citroen Automobile Czech s.r.o. is in the third chapter of the practical part. Following that there is a final evaluation of CSR activities for both companies for the three main pillars of CSR, evaluation of the questionnaire and recommendations from the author. Summary of the thesis is in conclusion of this work.
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