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Curtural marketing
STRNADOVÁ, Žaneta
The main objective of this bachelor thesis is to describe The Days of spanish culture 2010. The first part includes interpretation of basic theoretical terms of culture marketing. The next part is devoted to the general information about Spanish, the program of The Days of spanish cultrue 2010, the Europe Direct and the instruments of communication. The last part presents the results. The conclusion summarizes the whole work and success of the projekt.
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The Analysis of Travel and Tourism in the State of Arizona
Havlátová, Iveta ; Petrů, Zdenka (advisor) ; Valentová, Jana (referee)
The thesis deals with travel and tourism in the state of Arizona, USA. The first, theoretical part, defines basic tourism related terms used in this thesis; i.e. definition of tourism, tourism typology, types of tourism participants, tourism destination and prerequisites for a tourism development. The second, analytical part, introduces the state of Arizona from the point of its geography, climate, demography, economy and political situation. Next chapters are devoted to the prerequisites of tourism development in the state of Arizona, tourism organizations operating in the USA, analysis of visitation of the state of Arizona, and to the impact of travel and tourism on the Arizonian economy. The thesis is completed with the SWOT analysis evaluating the strengths and weaknesses of the destination Arizona, as well as its opportunities and threats for the future.
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Economic analysis of football club SK Dynamo České Budějovice a.s.
Češka, Pavel ; Kotáb, Jiří (advisor) ; Ščiklin, Alexandr (referee)
The economic situation of football club SK Dynamo České Budějovice a.s. is the main objective of this Bachelor Thesis. To be more accurate, it particularly is the application of methods and tools of financial analysis together with analysis of revenue and costs of the football club. When implementing previous methods and tools of economic analysis, we will be able to assess the economic health of the club. This analysis is primarily focused on horizontal and vertical analysis of assets and liabilities. It also focuses on ratio indicators. Following section of the Thesis deals with demand for the product of the football club. Basically speaking, it is primarily an analysis of attendance at the club in a five-year period begging with year 2005. The main concern than is, if the particular day of the match or success of the team influences the attendance of match.
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Elite and mass culture in the theatre, examples of productions and market segmentation in Prague
Klimešová, Kristýna ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
The Bachelor thesis addresses the subject of elite and mass culture in the theater. From theoretical and practical points of view, it tries to affect the main differences between the two cultural forms referenced herein. Based on theoretical findings, outlined in part one, the particular representatives of Prague theaters, their repertoire and attendance are then practically analyzed. In conclusion, the whole issue is also analyzed through the questionnaires concerning the preferences of today's society. This thesis aims to assess the situation generally in today's theater scene in Prague -- whether contemporary performing arts can be divided according to elite and mass culture and whether its distribution plays a role in the preferences of audience.
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