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Analýza determinant návštěvnosti hradu Kost
Bezoušková, Sandra ; Stroukal, Dominik (advisor) ; Svoboda, Miroslav (referee)
This thesis analyses and estimates the visitor rate determinants of the Castle Kost using econometric analysis. Based on the daily data from years 2007 - 2011 it concludes that the visitor rate is influenced by rainfall, temperature, petrol price, weekends and holidays, and by marketing events held in place. Next, the thesis concentrates on marketing events analysis, where it concludes that marketing events do not have to be profitable as it may seem at the first sight.
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Factors effecting demand in an E-shop
Novák, Tomáš ; Adámek, Petr (advisor) ; Zelený, Lubomír (referee)
This thesis analyzes the factors effecting demand in a particular e-shop, which is the author of the thesis owns. The theoretical part of the thesis is based on contemporary theories relating generally to the concept of "demand". The practical part of the thesis analyzes the factors affecting demand, not only in terms of summarizing the results of the reporting period but as draft strategies in managing e-shop. The primary objective of this thesis is to define the key factors effecting demand for our products in e-shop www.armaturynovak.cz, the secondary objective is the analysis of the main indicators in the form of e-commerce attendance and related variables.
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Analysis of Determinants of Home Matches Attendance Bohemians 1905
Langrová, Hana ; Stroukal, Dominik (advisor) ; Čermáková, Klára (referee)
This paper investigate the influence of selected variables on home matches attendance of the football club Bohemians 1905 during seasons 2000/2001-2011/2012. Obtained data were subjected to econometric analysis. Even with problems, which models have, they confirm about fundamental influence of regional rivalry, because 42 % more spectators visited derby matches. Important influence showed variables relating to played competition, match day and football field. Expected effect of ticket price on attendance was not demonstrated.
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Analysis of attendance of Prague cinemas
Gábrišová, Nikol ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
Cinema was a major phenomenon, and a favorite pastime in the 20th century, is so well in the modern era 21st century? Still new movies are filming that can be seen in cinemas. Development of cinema attendance is but a very uncertain and volatile in recent years. Therefore, I decided to dedicate this work to closer analysis of attendance of Prague cinemas. Prague has the most of cinemas of all the Czech cities and potential viewer is indeed a wide selection, and it is therefore interesting to explore further attendance in Prague cinemas. The aim of this thesis is to identify and further analyze how attendance of Prague cinemas evolved in the past six years, to compare the attendance and sales between classic cinemas and multiplexes and on the basis of these findings, formulate estimates of attendance for the future and try to come up with advice that would cinemas helped attract more viewers. Using a questionnaire survey and qualitative research then see how often Prague inhabitants go to the cinema, and this research also help me to get more information about the characteristics of moviegoers.
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Tourism as a Factor for Development of the Micro-region Horní Vltava - Boubínsko
BLÁHOVCOVÁ, Šárka
This bachelor´s thesis entitled "Tourism as a Factor for Development of the Micro-region Horní Vltava - Boubínsko" deals with an analysis of tourism in the area concerned. The analysis treats the potential for the development of the micro-region through tourism. It also shows preconditions of micro-region for the development of tourism and at the same time it evaluates the influence of tourism on the micro-region concerned. The objective of the thesis is to map the supply side of tourism in terms of tourist attractions including natural, cultural and technical sights and accompanying infrastructure ensuring the basic needs of tourists and the functioning of tourism. The work also treats the development strategy of the region including SWOT analysis. Basic terms concerning tourism, region, regional development, regional policy and program securing tourism with financing possibilities are specified in the bachelor´s thesis as well.
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Attendance analysis of football club FK Pelhřimov
Pavouková, Adéla ; Marešová, Kateřina (advisor) ; Brožová, Dagmar (referee)
In this work I investigated the influence of selected explanatory variables on attendance of the football club FK Pelhřimov during seasons 2001/02 -- 2010/11. Obtained data were subjected to econometric analysis and linear regression model revealed factors, which most influence the attendance. Key factors include regional rivalry, derby matches attract about 70 % more spectators. Other important factors include match day, ticket price and position in the competition. Positive relationship was found between attendance and ticket price. Influence of other variables (number of goals, number of wins, competition, opening match, temperature, rain and field) wasn't found important or the relationship was small.
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rDeterminants of Sales and Attendance of Shopping Centre
Kadlec, Martin ; Bolcha, Peter (advisor) ; Koubek, Ivo (referee)
The thesis analyses determinants of shopping centre sales and its attendance demand; it is based on data of the specific shopping centre from the years 2007 -- 2011. Based on a five-year monthly time series, two sales models are created. One model tracks sales per customer, the other deals with the shopping centre sales which are compared with the sales index of retailers. On the other hand, a model of the shopping centre attendance demand uses figures of a five-year daily time series. Independent variables with significant effect on dependent variables are identified in the theoretical part. The models are estimated using the Ordinary Least Squares estimation. In all models, seasonal influences proved to be a significant determinant. In the sales models, hypotheses of the competition effect have been verified. Furthermore, in case of the attendance demand model, weather and marketing effects were estimated as important. Surprisingly, the economic variables proved themselves to be insignificant, which could be caused by the relatively short observation period. The limiting factor of all models is also the fact that the dataset consists of one shopping centre only. It prevents the author from conducting a comprehensive examination of other important determinants of shopping centre sales and attendance.
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Concentration and Consolidation in the American Film Industry
Macko, Ondřej ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
This bachelor thesis deals with issue of concentration and consolidation of the film industry. The thesis summaries knowledge from economy, media industry and history of film studios. In theoretical part, there are described the basic concepts of acquisition, merges, cartel agreements, vertical and horizontal integration. It explains historical context, compares the different approaches and differences in terminology and introduces the issue. The practical part discusses progress and results of research, which is focused on the different preferences of Czech and American audience.
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Economic analysis of football club AC Sparta Praha fotbal, a.s.
Šperl, Václav ; Kotáb, Jiří (advisor) ; Komínek, Tomáš (referee)
Main goal of this bachelor thesis is to evaluate economic situation of AC Sparta Praha fotbal, a.s.. For the purpose of judging economic health of the club I have elaborated profile of the club, which is based on aplication of methods and instruments of financial analysis joined by revenues and costs analysis. Found data are based on account sheets. Results of this analysis are summarized in SWOT analysis, which is the base of proposed suggestions for this club in sports, economic a social field. Further in the bachelor thesis I examine demand for product of the club. Object of the examination is analysis of attendance of the last five years that are observed. Essence of the examination is dependence of spectator attendance on attractiveness of the competitor.
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Analysis of fishing pressure at sport fisheries managed by Czech Angling Union under the united fishing system.
ŠMÍD, Pavel
The goal of the thesis was to analyse the fishing pressure, number of visits and number of catches in sport fisheries managed by Czech Angling Union (CAU). The selected data, mainly concerning the sport fisheries managed by South Bohemian Board of CAU, were graphically presented. At the trophy fishery Vltava 24, daily data were evaluated and the behaviour of fishermen was compared during the first two years of the new management (2010 and 2011). The second part of the thesis is aimed at the analysis of the united system of fishing management within the whole CAU and suggests a new system of financial flow. CAU is composed by 7 regional boards; however, it is possible to buy united fishing permit valid in all the fisheries of CAU. The financial budget coming from these permits is redistributed only according to the weight of killed and recorded fish. This system is advantageous mainly for regional boards with a big amount of fishermen and high fishing pressure at their fisheries; it is less advantageous for regional boards managing large areas. Within the thesis, a new model for redistribution of the financial budget was created. Except for the weight of killed fish, it includes other expenses connected with the management (fishing guards, lease of fishing waters, etc.) and the number of fishing visits. The model was provided to CAU for future negotiation.
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