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The Draft Strategy Purchasing Management in Multinational Companies
Šenkýřová, Iva ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
This diploma thesis focuse on drafting management strategy in multinational company. This proposal is based on an online store that as a future source for the company ABC business development. This thesis deals with the theoretical description of the logistics approach and its contents, further more it is continues with evaluating the actual state of the company. In conclusion the thesis contains a specific design of e-shop to company should improve its market position.
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Proposals for improvement of services in the hotel Prometheus
Petříková, Martina ; Bažant, Milan (referee) ; Mikulec, Luděk (advisor)
The diploma thesis is focused on the quality of provided services of Prometheus Hotel in Brno. This hotel has already provided services of high quality to its customers but it has faced low summer occupancy and a high staff turnover problem. This diploma thesis is based on concrete and real economic, technical and operational data of Prometheus Hotel. The design part presents possible measures that eliminate low occupancy during the summer months as well as high turnover of employees. Other design parts contribute to the overall prosperity of Prometheus Hotel. The implementation of the proposed measures requires a considerable amount of costs, but they should lead to an increase in the services provided throughout the hotel.
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The Proposal of Company Communication Mix
Štěpánová, Markéta ; Sotoniak, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis deals with the proposal of communication mix for the company PKZ Keramika Poštorná, a. s. The aim is to create a communication plan that will raise the profile of the company itself and its products. It contains proposals to enhance communication mix through advertising campaigns, which can be placed on billboards, advertising brochures or used in the media.
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Marketing Research (for Company, Organisation, Topical Assigned Problem)
Kováčová, Andrea ; Kožoušková, Iva (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deals with marketing research of customer satisfaction for company FIWA servis s.r.o. Theoretical part thesis pursues to define marketing concepts, methods and techniques of marketing research. Practial part provides analysis of customer satisfaction mediated pursuant of questionnaire. The aim of bachelor´s thesis is to valorize theoretical knowledge together with practical analysis and define resulting conception to ensure permanent company´s progress.
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The Proposal of Marketing Communication Mix
Lesáková, Barbora ; Vacková, Světlana (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the proposal of marketing communication mix of Restaurant U Panských. The first part contains theoretical knowledge from the literature, the second part is focused on the analysis of the business environment, the marketing and communication mix. The third part of this diploma thesis includes a proposal of marketing communication mix and risk analysis related to the introduction of new communication mix.
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The Draft Strategy Purchasing Management in Multinational Companies
Šenkýřová, Iva ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
This diploma thesis focuse on drafting management strategy in multinational company. This proposal is based on an online store that as a future source for the company ABC business development. This thesis deals with the theoretical description of the logistics approach and its contents, further more it is continues with evaluating the actual state of the company. In conclusion the thesis contains a specific design of e-shop to company should improve its market position.
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