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Comparison of simulation programs and their application
Krupa, Martin ; Kuncová, Martina (advisor) ; Řezanková, Hana (referee)
Abstract (eng): This diploma paper compares available software for simulations. These are MATLAB, WITNESS, SIMUL8, SIMPROCESS and CRYSTAL BALL. In the first part, the dynamic simulations are explained, its methodic, purpose, areas of implementation and after that it describes the simulation of Monte Carlo type. These are the basic types of simulations used by programs mentioned in this paper. After a short introduction follows detailed description of the system requirements, user interface and the principles of working with these programs, that contains also a definition of basic function blocks. This paper also describes another important information like price, available licenses and in the attachment the pictures of the programs interface. The next part of my paper is based on analyze of observed articles, which concern this special area of interest. I try to describe the usage of this software on a market, area of application or eventually a type of simulation. The information from data assimilation are ordered in transparent tables and visualized on a graphs and diagrams. At the end is the final summary, which I believe will be beneficiary for the readers.

The comparison of Consumer Protection in the Czech Republic and Great Britain
Kadavá, Eva ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Thanks to the ever increasing volume of international trade, increasing globalization, rapid technological progress and improved communication, Consumer Protection has become one of the key themes of contemporary society. The aim of this work is to compare the system of consumer protection in the Czech Republic and Great Britain. To achieve this objective, I have divided the work into two parts. The first part relates to consumer protection in the Czech Republic. Here the reader is first acquainted with basic concepts regarding consumer protection. This is followed by a brief history on the development of consumer protection in the Czech Republic from the 16th to late 20th century. In the next section I have outlined the current consumer protection legislation in the Czech Republic with an indication of the most important laws. At the end I have listed on one hand, government organizations that deal with consumer protection and ensure compliance with laws, on the other, the independent consumer organizations whose job is to represent consumer interests. In the second part I deal with consumer protection in the UK. This is done in the same structure as the first. Finally, I have concluded with a comparison of consumer protection in the two countries.

Annotated translation: Grimmische Märchenfiguren und Archetypen in der Werbung (In: Hessissche Blätter für Volk- und Kulturforschung. vol. 44/45, Marburg: Jonas Verlag, 2009. ISSN 0175-3479.)
Kultová, Petra ; Svoboda, Tomáš (advisor) ; Veselá, Gabriela (referee)
This bachelor thesis consists of a translation of a German text into Czech and an expert commentary on the translation. The translated text is a popular research paper entitled "Grimmsche Märchenfiguren und Archetypen in der Werbung". The expert commentary deals with four areas: translation analysis, translation methods, typology of translation problems and shifts of expression in translation. The aim of the commentary is to acquaint readers with translation procedures and methods, to reflect problematic passages in the text and to find a feasible translation solution drawing on theoretical knowledge. Key words: translation, translation analysis, faithful translation, translation method, translation shift

Bioethic in the public discourse
ŠIMKOVÁ, Petra
From time to time there comes to a stirring up of a society-wide discussion on bioethical issues ? abortion, prenatal diagnosis, assisted reproduction and euthanasia in the Czech Republic. This social discussion is largely influenced by media which present to us interesting news or a story, but it is necessary to realize that these topics have a much broader scope and potential impacts than it is served up to us by media. A wide range of debaters as well as professional and lay public regularly express to bioethical issues relating to the beginning and the end of life. For a fruitful discussion it is necessary to clearly define and specify concepts, because often there is a misguided discussion without any expected results. In the past there was no need to deal with such issues very much, because the order was in hands of Nature. Not completely healthy individuals failed to conceive a child, an unwanted foetus was carried to term and its sex was a surprise for parents and finally, people died naturally according to their age or after a lost match with a disease. For many people Nature, for others some Higher Order. Of course, an incredible scientific development enabled such miracles of which we would have not dreamt hundred years ago yet. We have gained many rights, freedom and democracy as well as a wide-ranging choice. Today we can decide whether to become pregnant and in the same way we can decide that we get rid of the full womb from different reasons. Using diagnostic methods we can determine what a child we carry bellow the heart, but with the help of the same technique it can become uncomfortable for us. We can be treated and live even a century and in many places we can lawfully decide that our life has no meaning and we can finish it. The aim of the diploma thesis is to map readers´ awareness of bioethical issues using a secondary analysis of printed documents from three chosen Czech dailies in 2000 ? 2010 years. To track what triggered a debate among the readers, who discussed and what stance adopted the readers on the issue. The secondary objective was also the mapping of all proponents´ and opponents´ arguments of selected topics and comparing the results with the professional literature. The research shows that the public debate was always sparked by an event presented by the media, to which subsequently responded readers from all areas. According to the research results the public awareness of bioethical issues has been formed mostly by experts directly involved in bioethical dilemmas or carrying out such a profession, in which bioethics greatly interferes. Readers of diverse composition participated in the discussion and the most represented group was a group of experts and a group of lay debaters.

Communication in social networks in the Czech Republic - case study
Bouček, Pavel ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
This thesis deals with themes of social networks and the current situation in the Czech Republic. The object of this work is to introduce the readers problems, that today's socialnetworks offer. In this work is developed a basic knowledge of interpretation of terms like information, data and knowledge, characteristics of communication and the communication models, and where the information deformation rise. Next part is to devot perception of media in various areas, it's development is captured from inception to the present. Subsequently there are analyzed socialnetworks, which are the core subject of this work. As a last, but not a least, is indicated marketing opportunity. For this work were developer four online questionnaires. The purpose of the questionnaire was to find out respondents thoughts of general concept of information and how to interpret the definition of information according to ČSN. Questionnaires are focused on security of social networks Facebook and respondents action in social networks. The thesis is further developed and evaluated with statistics relating to the current number users of socialnetwork Facebook in the Czech Republic, followed up with global FB usage and usege in Europe. Hereafter is also formulated connection among users of the mentioned networks. The goal of the practial part of this work is to evaluate situation of social networks and their possible further development in terms of the market.

Prevention of Social Pathological Phenomenons at Primary School - School Methodist for Prevention
Vaníčková, Lenka ; Čedík, Miloslav (advisor) ; Mašát, Vladimír (referee)
My diploma thesis is mainly concerned with the prevention of the social pathological phenomenons on the primary and secondary schools and the role of the school methodist of prevention. The first section contains terminology and legislation from the domain of prevention, the rest of it take care of description of external and internal preventist operating at the primary schools. In the second part I am trying to make reader familiar with the basic competitions of prevention and with methods and forms of education, capable of passing desired behavioural models and social skills to the students of primary schools. The third part is devoted to the school methodist of prevention, to the description of his activities at the primary schools, his competencies. Along with it, there are informations about Minimal prevention program - basic set of rules and suggestions for prevention. The fourth part is dedicated to opinion poll amongst the school metodist of prevention in the area of Mlada Boleslav.

Business rules editor
Duben, Přemysl Václav ; Vojíř, Stanislav (advisor) ; Dudáš, Marek (referee)
The main focus of this Bachelor thesis is on the design and implementation of business rules editor usable in a research project EasyMiner. This editor should help nontechnical expert to create business rules in simplified format of structured language SBVR. To achieve a goal there is used the knowledge of Web Development issue in conjunction with a detailed research of similar tools. Within this thesis are tested two ways of control with a clear appreciation their usability and with suggestion for future development. Benefit of this thesis should be particularly realistic deployment within the infrastructure of EasyMiner project, which is supposed to be a tentative alternative editor of founded association rules that expand the possibilities of association rules data-mining on progressively created knowledge base in business rules format. This thesis is divided into theoretical and analytical-implementation part. In the theoretical part the reader is familiar with the essential requirements, keywords and relations, research of similar tools as well as with literature review. In the second part is focused attention on comprehensive analysis of editor development with a focus on modern standards to achieve the best result.

Application for Food Quality Rating for Android
Tomešek, Jan ; Herout, Adam (referee) ; Beran, Vítězslav (advisor)
  This thesis deals with design, implementation and testing of a mobile application which represents a part of a newly emerging service for food quality rating in catering facilities. The ratings come directly from consumers. Users can get inspired by ratings from other users, they can add ratings on their own or search for dishes and facilities. The thesis primarily focuses on the user interface design.   The service is brought to users through an application for the Android platform.   Application, which is compatible with 94 % of Android devices on the market and which could be released for real usage in the future, was created in this thesis.   To a reader the thesis provides a look at the current trends in mobile application development, it presents considerations related to the design of a real world application and offers a selection of tools and means which can be used for development or be integrated into the application.

Set of tasks using the AutoCAD program for secondary schools
Austová, Vladimíra ; Battistová, Eva (advisor) ; Stejskal, Martin (referee)
Theoretical part of this thesis informs the reader about history of CAD and AutoCAD programs. It maps the development of the software since the early era till today. Analysis of available information sources focuses on publications, that guides the reader through the working environment of AutoCAD software in various release versions. Publications are rated based on their structure and suitability for readers. Practical part of the thesis focuses on creation of explanatory examples with detailed step by step guide, that should help understand and solve these examples. Another part consists of test examples that should allow students to test what they learnt in explanatory examples. Goal of the research part of the thesis is to determine the knowledge level of technical high school students based on their success with solving the explanatory examples prepared in practical part. The research took place in April 2012.

Business plan
Bláhová, Karolína ; Svobodová, Ivana (advisor) ; Mareš, Jan (referee)
This thesis focuses on developing a business plan for the production of baby food. The thesis consists of three parts. The main purpose of the theoretical part is to introduce the reader the environment of small and medium enterprise subsequently to describe the proper writing of a business plan. There are also recommendations for suitable structures procedures. Methodical part deals with the proper execution of marketing research, considerable attention particularly a method of interrogation. The practical part is the business plan itself. The aim of this thesis is to evaluate the feasibility of the project and its ability to prosper at today's market.