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Internet advertising as a marketing tool
Šolín, Petr ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This bachelor thesis deals with online advertising as a marketing tool. The aim of this thesis is a proper understanding of the concept of internet advertising and a summary of unwritten rules and recommendations of internet advertising for firms. A theoretical part deals with the marketing mix as an important element of marketing, continued by explaining the concept of online advertising and its three integral parts. These parts consist of search marketing, text ads, billboards. Each of these parts has got a separate chapter explaining concept's essence. At the end of the theoretical part there are models of paying for advertising discussed as well as tools for a measurability of online advertising. A practical part is broken down into two parts. The first part consists of a selection of companies, which are tested by Google Analytics. Results are shown in the examples and clearly interpreted. The second part consists of an evaluation of marketing research. The results are used together with data from measurement to evaluate the hypotheses. Then there are written rules and recommendations as I have mentioned above.
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New regulatory and supervisory rules in banking
Csörgö, Tomáš ; Zetek, Pavel (advisor)
The bachelor thesis aims to clarify the new rules of regulation in banking. It explains step by step the need of regulation and supervision by different arguments, which are undoubtedly important for the banking sector. In addition to regulation, it explains principles of supervision, so not only the importance of rules, but also their fulfilling. In the next part, it describes Basel II accord, focusing on internal methods of measuring of credit and operational risk. By De Larosiére report the paper explains the need of new regulatory rules. The main part of the work is the last one, where the new rules are explained. It contains the explanation of remuneration, capital adequacy, liquidity and leverage ratio. The possible impact on economy is mentioned at the end of the work.
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Is Semiotic Also Competent for Man's Communication with Technical Artefacts
Tondl, Ladislav
The paper justifies the competence of semiotics for studying and explaining the communication between man and technical artefact. This includes the languages of communication forms, the ability of both participants to accept, to understand and to create adequate reactions. For all types of these communication forms, there exist requirements placed not only on the technical artefact, but also on the human partner or user including not only the sufficient ability, knowledge equipment, but also the value aspects and responsibility.
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Training and education in climbing
KOŘÍNEK, David
The work follows training and education in climbing. At first, the theoretic part introduce climbing like a unit and show its history and sections. Then follows education, climbing rules, ethics and nature protection. At last, there are present climbing informations, completed with theory, practise and methodology of climbing education. The practical part is focused on concrete dates gaining about training and education in clubs of Czech mountaineering association and confirming the truth of research hypotheses made according to the theoretic part. The work is generally aimed to introduce a process of training and education in climbing and give actual informations about it, prooved by research.
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The History of table tennis in the area of the Czech Republic in The time period of 1920 - 1945
VOTAVA, Štěpán
This work is about the table tennis beginning and the development in the Czech lands from 1920 to 1945. There is a mention about the world table tennis. The beginning of the racing era, the table tennis association establishment, the Czech Players success and racing and clubs development are described in this work. It is focusing on table tennis in Moravia, Prague, Northern, Eastern, Southern and Western Bohemia. It presents sportsmen in the thirties (XX. century). It meets us with life of sportsmen, their conditions and especially financial conditions and their approach to sport.
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Concatenation
Tondl, Ladislav
The paper aims to study the concept explanation in various spheres of rational human activity, including communication. In explaining concatenation processes with respect to their goal orientation we have to take into account various aspects of the following concepts: compatibility of entities, the domain and limits of their substitution, the structure and rules governing the entities .
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Pakt stability a růstu: stav plnění
Procházka, Lukáš ; Bič, Josef (advisor) ; Abrhám, Josef (referee)
Práce se věnuje Paktu stability a růstu. Zabývá se důvody vzniku tohoto dokumentu, jeho pravidlům, povinnostem jednotlivých subjektů, na které má Pakt vliv a v neposlední řadě i změnám, ke kterým došlo v roce 2005. Věnuje se také porušování Paktu ze strany některých členských států a procedurám, které vedly k nápravě. Důležitou součástí je aktuální stav plnění pravidel SGP jednotlivými členskými státy. Obsahem bakalářské práce je i odhalení slabých míst Paktu stability a růstu.
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