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importance of coffee in international business
Šťastná, Eva ; Zamykalová, Miroslava (advisor) ; Veselá, Petra (referee)
The first part focuses on the characteristics of coffee, where it comes from and how we distinguish between different types of coffee. Chapter first describes the actual facts about coffee types, processing, marketing and subsequent developments and current trends. The second part is devoted to the concept of Fair Trade. Firstly I describe the terminology and then cafes. In the practical part I profile café Korunní and the results of questionnaires.
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Consumer behaviour on a coffee market
VACKOVÁ, Kateřina
The aim of this bachelor´s work is to analyze consumer behavior in the coffee market, what manner of consumers prefer coffee, important factors when choosing coffee. First, secondary data were obtained from literature. Then, quantitative research was conducted by questionnaire survey. Based on the research has proposed specific recommendations to improve marketing tools, the company TH Kaffee.
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Specifics and problems of countries in the Horn of Africa
Mikeš, Martin ; Steinmetzová, Dana (advisor) ; Pavlík, Petr (referee)
The paper is concerned with the problems of countries in the Horn of Africa (Ethiopia, Eritrea, Djibouti and Somalia). The first part provides general geographical, historical and demographic information about the Horn of Africa. Further it analyzes the political and security situation in this region, with a special focus on piracy in Somalia. The second part, in particular deals, with economic problems and region specifics problems such as an economic dependence on agriculture and the impact of climate change, further macro economical development, foreign aid, standard of living and the fall-out from HIV/AIDS on poverty. The last part describes territorial and commodity structure of foreign trade with special an emphasis on Ethiopia, where important role has coffee growing.
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Impact of International Trade in Coffee on Producing Developping Countries
Bartůňková, Lenka ; Steinmetzová, Dana (advisor) ; Antal, Jarolím (referee)
In the second half of the 20th century many new subjects entered the coffee producing business attracted by high coffee prices on the regulated market. When the regulations were lifted in 1989 prices dropped to a 30 year minimum. Low prices now have a negative impact on small producers who cannot compete with large plantation production because they do not attain economies of scales as they are growing coffee on small plots using traditional methods. When thinking about solutions to the current situation, we must not forget that these small farmers often produce coffee of higher quality and more importantly that their fields are areas of high biodiversity taking up the function of dissappearing rainforests. International Coffee Organization looks for global solutions like imposing higher quality standards on traded coffee. Individual consumers can help resolve the situation by buying coffee from small farmers whose production techniques are helping to conserve biodiversity. Such coffee can be found under the labels Shade Grown or Organic. Fair Trade certificate does not tell us anything about environmental protection, it is however still better than the purchase of none certified coffee. In Fair Trade coffee usually has a country of origin. By purchasing that coffee consumer can promote coffee production in that particular country. Ethiopia is highly dependent on coffee. It is also coffee's original home, meaning that it is also home to wild coffee plants and coffee plants with genes that can not be found anywhere else. Wild coffee plants are often found in forests that are however dissappearing fast. For the future of coffee growing it is necessary to conserve the original coffee population for generations to come. By purchasing Ethiopian coffee the consumer helps support the whole sector and raise interest in protection of coffee forests.
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Investments in selected commodities
Pecha, Martin ; Drozen, František (advisor) ; Filipová, Vladimíra (referee)
The goal of this bachelor thesis is to analyse selected commodities being as follows: Crude oil, Gold and Coffee. I tried to make a go of showing readers, potential traders how to invest in the above mentioned commodities in regard to risk. The thesis is made up of three chapters. First one introduces the readers to commodity exchange issues paying attention to trading those commodities, commodity exchanges, commodity investment tools, a typology of commodity traders and other particulars expanding on the given field. Second one is geared towards an analysis of the above stated commodities in today's globalized world and depicts how specifically to purchase or sell these commodities. At last, I shall sum up existing pieces of knowledge and state premisis to be fulfilled in order for the traders to be at least a little successful at commodity trading.
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Implications of coffee trade for economic development of Ethiopia
Svobodová, Kateřina ; Adamcová, Lenka (advisor) ; Borgström Korba, Anna (referee)
This diploma thesis deals with the development of world coffee market and impacts for economic development of Ethiopia. First part is focused on characteristics of and trends in the world coffee market in terms of cultivation demands, world production, exports and domestic consumption in coffee growing regions. The analysis of world coffee prices, consequences and potential solutions of the global coffee crisis builds the core of the first part. The second part continues with analysis of economic development and economic structure of Ethiopia, from which follows the enormous economic importance of coffee for this poor country. Further, the coffe market and its developments is characterized - as far as produced and exported volume and prices paid to producers in the country are concerned. In conclusion of the second part the implications of Ethiopian development strategies into coffee sector are examined.
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