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Comparison of marketing concepts of basketball clubs ČEZ Baketball Nymburk and BC Žalgiris Kaunas
Nachtigalová, Petra ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Comparison of marketing concepts of basketball clubs ČEZ Basketball Nymburk and BC Žalgiris Kaunas Objectives: The main objective of this work is to analyze current marketing concepts of basketball clubs ČEZ Basketball Nymburk and BC Žalgiris Kaunas as refers to the target group, promotion goals, specifics of sport advertising and eligibility of particular parts of marketing mix. Based on the comparison to make a concept of improvements and changes in existing marketing conceptions. Methods: The main method of this work is descriptive analysis; personal questioning and comparison are also used. SWOT analysis was made form gained data. Results: The thesis proved that marketing concept of two clubs at the same level in the country can differ a lot. Especially in term of history, tradition, popularity of sport, external environs and sport goals. The comparison showed that the marketing concept of BC Žalgiris Kaunas is more sophisticated and on higher level. Possibilities of change and improvements in marketing concepts of both clubs resulted from the analysis. Key words: marketing, marketing concept, marketing mix, sport advertising, basketball
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Comparison of systems of remuneration referees in the professional leagues
Vansa, Miroslav ; Novotný, Jiří (advisor) ; Jindra, Martin (referee)
This thesis, which is divided into theoretical and analytical part, deals with the analysis of the remuneration of referees in professional basketball leagues in the U.S. and Europe. Consequently, it compares and evaluates these systems. In the theoretical section first it explains the rules of basketball and its popularity in the world compared to other sports. It mentions here about the two most prestigious competitions of the world basketball - the NBA and Euroleague. Analytical section begins with an explanation of the functions and work of a basketball referees. There is also explained the process of how to become a basketball referee. After that, it analyzes the two options of their remuneration system on the example of Czech basketball league NBL and American league NBA. It also compares these different evaluation systems. Referees had a chance to say their opinion through interviews and questionnaires, which is summarized in the penultimate chapter of the analytical work. In the last chapter it presents a SWOT analysis of the American way of remuneration of arbitrators and the possibility of its application to the European competitions.
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The financial demands of the young players in sport games
Lukášová, Tereza ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
This bachelor thesis deals with the topic of financing of the youth basketball players. It analyzes which expenses have to be paid with connection to ensuring basketball preparation of young players. Both the view of a club and a household are discussed and the different structure of their expenses are mentioned. The total amount of money to be invested in an average young player is calculated too. The final result of this bachelor thesis is assessment of two hypothesis that have been set -- one concerning the growing trend of expenses with rising age of players and second the ratio between the expenses to be paid by the club and the household.
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Use of operation research methods in sport scheduling
Sopková, Magdaléna ; Jablonský, Josef (advisor) ; Fábry, Jan (referee)
This thesis deals with the use of operation research methods in sports scheduling. The theoretical part is focused on basic methods of operation research, linear programming and assignment problems are described in greater detail. The thesis presents the principles of sports tournaments and selected optimization softwares in the next part. In the practical part own mathematical models for sport scheduling are introduced. The solution procedure is demonstrated on real life problem of sports scheduling for actual men's basketball season. This example provides the reader with complex concept of solving process of sport scheduling problems.
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The History of basketball in South Bohemia
ČAPKOVÁ, Markéta
Thesis topic is the history of basketball in South Bohemia starting since formation until the present day. Thesis is divided into four chapters. First one is dedicated to survey knowledges. Second part describes the history of basketball in South Bohemia from formation until 1945. Third section follows in footsteps of previous section and maps the history of basketball in South Bohemia since 1945 until 1989. Last chapter also follows in footsteps of previous and concerned with the history of basketball in South Bohemia after a year 1989 until the present day.
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The effect of the rules change in 2010 on shooting of NBL players
SVOBODA, Václav
The aim of our diploma thesis is to identify and evaluate the impact of rules changes in 2010 on success of two-point shooting and three-point shooting between selected Czech and foreign players taking part in National Basketball League who have met with our specified conditions in examined seasons 2009/10 and 2010/11. There are following methods used in the very research in the empirical part: Student´s paired t-test, Two-sample F-test, Student´s unpaired t-test of equality of variances and Size of effect. The results of these tests has statistically confirmed our hypotheses H1 and H2 it means decreasing of two-point shooting success in season 2010/11 for all examined players and reducing of success at three-point throws between players with Czech nationality. On the contrary, it has not confirmed the hypothesis H3, thus increasing of three-point shooting success in season 2010/11 between foreign players. Substantively, I consider as a essential result the 20,1% impact of the rules changes on success of three-point shooting for players of Czech nationality.
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The influence of Representatives of the Czech Republic men's basketball at gaming performance from their parent team
PIXA, Zdeněk
Men's basketball league season from 1998 to 1999 to the present, much has renewed all the monitored indicators - the number of players, minutes played, the points scored and the coefficient of usefulness. The main part is played by the increased interest in the engaging foreign nationals in the Czech teams. Their representation in the NBL increased since 1998/99 from 7.6% to 41.8% in 2008/09. Influence of this growth is there less participation of Czech players younger than 20 years of course and the high fall of the Czechs above 20 years. If you complete the top ten, twenty and thirty of the best players in NBL we´ll have always of predominance by foreigners. But they could be represented only those players with Czech nationality. Question referred to the project is how these best Czech players will stand in the future. The goal is to determine how the ten most representative of players for the last 3-5 seasons affects the game performance in the parent team. The basic method of the investigation will be analyze statistics of the game (technical register) - gaming performance of the individual player representatives (eg in relation to the results of the team, its composition, etc.). The research sample will be composed by the selection of the men's NBL teams, 10 representatives of the Czech Republic, always two to one of the player post. Authenticated facts gathered from the implementation of the project will be provided to the experts through the periodicals.
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