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Komunikace programů vinařské turistiky
Krišpínová, Denisa
The bachelor thesis focuses on marketing communication of wine tourism. The aim of this bachelor thesis is to analyse a communication mix of operators providing institutional program of wine tourism in South Moravian region and propose a unified communication strategy for Czech Republic. This thesis is divided into a theoretical and a practical part. The first part deals with explanation of main terms related to a marketing communication, which are applied in the second part. In the conclusion there is formed a proposal of a unified communication strategy.
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Faktory kvality v službách vinárskej turistiky v Českej republike
Jánošová, Simona
Jánošová, S. Factors of quality in wine tourism services in Czech Republic. Bachelor thesis. Brno: Mendel University in Brno, 2015. Thesis deals with investigation of the factors of quality in the service of wine tourism. Aim of this study is to compare the factors affecting the level of service quality wine tourism from an visitor point of view and from companies doing business in this area point of view. I implement the proposals for improving the quality of services for companies of wine tourism at the end of this study.
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Význam Slováckých slavností vína pro rozvoj regionu
Uhlířová, Tereza
The bachelor thesis focuses on the Slovacko Festival of Wine and Open Monuments in Uherske Hradiste ("Slovácké slavnosti vína a otevřených památek v Uherském Hradišti"). The aim of the thesis is to evaluate the importance of the wine festival for development of the region and to provide some recommendations in order to eliminate possible negative impacts and to increase the number of visitors as well as the benefits of the event. To achieve this objective, the main methods used were primary marketing survey and secondary marketing research. The conclusion contains several proposals and recommendations to improve the satisfaction of visitors, locals, administrators, regional sellers, but also of other entities that are affected by this event.
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Wine in gastronomy and tourism in Slovakia
Dobošová, Jana ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The thesis deals with wine as with the target of travelling in Slovakia and it focusses also on the position of this beverage in Slovak gastronomy. The work is divided into three main parts. The first one is dedicated to wine in connection with culture, gastronomy and tourism. The second part of the thesis is focussed on the current situation of viniculture in Slovakia and the last part describes the current position of enotourism and analyses the potential of wine in tourism and gastronomy of this country.
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