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Use of Business Intelligence with web analysis of an electronic store
Erlebach, Jakub ; Novotný, Ota (advisor) ; Maryška, Miloš (referee)
In the time of recent economic crisis is more than ever difficult to keep old and find new customers. Along with the growth of sales on the Internet there are also a growing number of competitors, which want their share of the market pie. The aim of this thesis is to use technologies and processes of Business Intelligence with web analysis of an electronic store in order to get new information and knowledge that should later on help with overcoming the two mentioned problems most companies running an internet business are today dealing with. In the first, theoretical part of this thesis there are described basic principles and processes of search engine optimization in term of both users and search engines. Next chapter follows the theory of web analysis. There are also described general as well as own selection criteria of the web analysis tool. Upon these criteria there are these tools described and evaluated. Last theoretical chapter deals with Business Intelligence, in particular with a data warehouse theory and with a process of a BI project. Introduction to the practical part is formed by a description of a current e-shop situation. In this part there is also mentioned current architecture solution, standing of the firm and its future vision. On the basis of selected web analysis tool and theoretical knowledge described in previous chapters there is than designed concrete solution and described process of its implementation, some of its outputs and also its costs. The main contribution of this thesis I see in gaining new and otherwise hardly accessible reports about the visit rate, which should ease and improve the process of website optimization and therefore help the company to strengthen its market position. Another contribution would be in demonstration of the BI implementation on a small business scale also with its cost accounting.
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Economic policies of Ronald W. Reagan in the 1980's
Kalousková, Radana ; Antoš, Ondřej (advisor) ; Urban, Luděk (referee)
This bachelor thesis deals with R. W. Reagan's economic policies in the 1980's in the United States of America. The first part characterize the economic situation in the 1970's and the deflection from the Keynesian doctrine. That is followed by the description of Reagan's personality, political campaign and theories Reaganomics was based on. The next part is focused in more detail on reforms and measures which were established. The last part deals with the impact Reaganomics had on the American economic development and with the evaluation of Reaganomics by economists.
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Transfer Pricing in Accounting and Taxes
Grieslerová, Zuzana ; Jurka, Robert (advisor) ; Dolanská, Darina (referee)
This bachelor's thesis deals with transfer pricing, the method of its assessment and related transfer pricing documentation. The aim is to introduce main principles and methods used when forming transfer prices, specially the arm's length principle; this thesis also defines controlled transactions between associated enterprises and puts related processes into wider legislative framework and methodological directions of the Czech Republic, European Union and Organisation for Economic Co-operation and Development (OECD). Based on thorough knowledge of the theoretical framework the author proposed transfer pricing documentation of a particular company in a way that could be presented to tax administration both when demonstrating tax obligation and seeking the method approval.
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Problems of the reception of Franz Grillparzer's plays with themes from Czech history and mythology
Sojková, Hana ; Svoboda, Tomáš (referee) ; Veselá, Gabriela (advisor)
The thesis discusses problems of the reception of the work of the prominent Austrian dramatist Franz Grillparzer by Czech audiences. An emphasis is placed upon the plays König Ottokars Glück und Ende, Libussa and Ein Bruderzwist in Habsburg, which are inspired by stories from Czech history and mythology. Up to these days, these plays have never been staged in Czech theatres nor translated into Czech. Czech audiences did not accept them because of the way the dramatist depicted Czech history and harsh criticism of Czech people which mostly appears in the tragedy König Ottokars Glück und Ende. The first biographical part of the thesis is devoted to the life of the dramatist and the conditions in which his works were written. Knowledge of these factors is crucial for an understanding of the way Grillparzer employed historical motifs into his works. The three dramas are thoroughly analysed and compared with Czech tradition. Their important German productions and reviews are discussed in shorter chapters. Receptions of all Grillparzer's plays staged in the Czech lands and all studies and articles on the dramatist himself written by Czech critics are accounted. This study offers a survey of the process of the formation of the relationship of Czech audiences to Grillparzer's works from the production of his first...
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The bassoonist of the Czech Philharmonic Orchestra
Hlavatý, Petr ; Herman, František (advisor) ; Seidl, Jiří (referee) ; Hlaváč, Jiří (referee)
My chief aim of the bachelor thesis is a brief history of the Czech Philharmonic Orchestra with the connection with National Theatre in Prague and overview bassoonist of the Czech Philharmonic Orchestra until its genesis (as the date emergence of the Czech Philharmonic Orchestra is assumed January 4th , 1896) till the present. In the next part there are overview the most important personality included short biography and their most important recording or some other theoretical and practical treatise. The last part is overview all solo bassoon concerts with the Czech Philharmonic Orchestra since 1930. As the main source of information was used various publication about the Czech Philharmonic, information from archives the Czech Philharmonic Orchestra and National Theatre in Prague, dictionary of music and firsthand information of the Czech Philharmonic.
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Project management in BI
Vacek, Antonín ; Pour, Jan (advisor) ; Zajíc, Jan (referee)
Project management as a branch is nothing new, that doesn't mean that there is not the possibility of improvement or implementating of new methodics in this field. The goal of the opening theorethical section of this work is to explain the problematic of the project management in IS/ICT in general as well as partially in the BI enviroment. In this section the reader is going to learn from which activities project management consists, what documents or templates in which stage of the project are commonly used, as well as some practical examples from project management practice. The rest of this work is then focusing on implementing the theoretical knowledge from the opening section into the practice of the real project in SYSTIXT, ltd. (the name of the company is made-up, the real one wished not to be named in this work). The main output from this section is the concept of the project management plan of this project (some of the parts are done in MS Project 2007). Very important output of this practical section is also creating of some templates for project management that will suit the forementioned company needs. A part of this section is also evaluation of current practices in project management in the SYSTIXT ltd. and the proposal of some changes in this field.
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Costs Analysis & driving costs of GE Medical Systems Information Technologies GmbH
Třeboňáková, Iva ; Mikovcová, Hana (advisor) ; Tomášek, Jan (referee)
Purpose of the thesis is to compare theorethical base to actual system of driving costs and analyses in the existing environment of GE Medical Systems IT company producing medical equipment of cardiology, maternal infant care, respirators and ultrasound field. Costs are driven from two different perspectives - capability accounting, where methology of standard costing is applied, and responsibility accounting. Consequently particular variances are analyzed for period 2006 - 2008 and identified differences from operationg plan. Conclusion is the evaluation of recent driving costs system.
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Aspekty pojetí risk managementu v pojišťovně
Opatřilová, Lenka ; Ducháčková, Eva (advisor)
Předkládaná bakalářská práce se nejprve zaměřuje na vymezení teoretických východisek risk managementu, rozebírá pojem riziko a charakteristiku rizik finančních institucí zejména pojišťoven. Dále je popsán termín risk management a jeho fáze v obecné podobě. Praktická část práce se zabývá pracovní náplní útvaru risk management v pojišťovně. Analyzuje, jaká jsou nejdůležitější rizika pro posuzování, která by mohla pojišťovnu při jejich realizaci nejvíce ohrozit, jak probíhá celková práce s riziky, jak se posuzují. V závěru je uvedena riziková zpráva pro práci risk manažera a doporučení vyplývající po posouzení rizika klientům.
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