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First developmental stages of advertising in traditional media
Kesl, Jakub ; Vošahlíková, Pavla (advisor) ; Sekera, Martin (referee)
The first developmental stages of advertising in traditional media Jakub Kesl Abstract Diploma thesis "The first developmental stages of advertising in traditional media" deals with the commercial use of media in its first forms and handles the evolution of advertising communication in conjunction with the development of media. Traditional media - print, radio and television in the period starting with emergence of these media until the point of establishment of advertising as their more or less apparent part were selected as a purpose of this study. This thesis tries to answer following questions: How did the advertising in traditional media in the first moments of its existence form and evolve? How did the first developmental stages of media advertising look like? What was the reaction of the audience to new forms of media advertising? How did enter of advertising into the media influence them and their contents or how did the media influence the ads? Attention is paid to forms of impact of advertising to media and their contents and forms of impact of media on advertising, and describes the types and forms of commercial messages in traditional media in its infancy. The work is primarily concerned with the first stages of development of advertising in the countries, where the development of print,...
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Property record based on RFID technology
Černý, Jakub ; Dydowicz,, Petr (referee) ; Kříž, Jiří (advisor)
This bachelor work focuses on the study of the modern technology of RFID tags and its application at Faculty of Business and Management in Brno. The main subject of this work is to use this technology as a replacement of barcode technology with the intention of raising processing speed, effectiveness and protection against stealing.
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Microcontroller based system for voice transfer
Kapitančik, Maroš ; Kaczmarczyk, Václav (referee) ; Bradáč, Zdeněk (advisor)
The aim of this thesis have to introduce us with digitalized transmission of speech with limited data flow and construct device witch can comunicate on this level. Theoretical part is describing base creation of sound human preception and issues with digitizing. Proposed device uses hardware codec VS1063a. Coding is applied with IMA ADPCM. Scale of incoming analog audio signal can be up to 4kHz. Inside system is controled by microcontroler, witch take care about others parts. For comunication with other moduls is used wireless transceivers module. Software part describes confuguration and selected options of every individual part. Next is explained principle of entire system. For comunication was implemented packet data structure. This implementation raised data flow but saved error state in transmit.
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Microcontroller based system for voice transfer
Kapitančik, Maroš ; Kaczmarczyk, Václav (referee) ; Bradáč, Zdeněk (advisor)
The aim of this thesis have to introduce us with digitalized transmission of speech with limited data flow and construct device witch can comunicate on this level. Theoretical part is describing base creation of sound human preception and issues with digitizing. Proposed device uses hardware codec VS1063a. Coding is applied with IMA ADPCM. Scale of incoming analog audio signal can be up to 4kHz. Inside system is controled by microcontroler, witch take care about others parts. For comunication with other moduls is used wireless transceivers module. Software part describes confuguration and selected options of every individual part. Next is explained principle of entire system. For comunication was implemented packet data structure. This implementation raised data flow but saved error state in transmit.
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Music Streaming Service
Škultéty, Erik ; Musil, Petr (referee) ; Mlích, Jozef (advisor)
This thesis deals with music streaming subject and implementation of a model application for MeeGo based platforms. Application relies on services provided by RTP protocol. These services are supplied by GStreamer framework plugins. Cloud computing topic is also discussed later in this thesis, focussing mainly on the SaaS method. Finally, a server part which provides a list containing available radios, needed by the client part, as well as the possibility for users to add new radios into the database, is described.
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TMC Displaying on WEB
Hora, Tomáš ; Kumpošt, Marek (referee) ; Hanáček, Petr (advisor)
This work describes concept and realization of system displaying traffic information transmitted over radio waves using RDS-TMC (Radio Data System - Traffic Message Channel) technology on web pages. It also deeply describes format of transmitted data and its representation as well as process of getting information about particular traffic events. Designed system is compared to similar already working system in the end of this thesis.
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Design of radio receiver
Sikora, Halina ; Řezníček, Svatopluk (referee) ; Křenek, Ladislav (advisor)
The topic of my bachelor’s thesis is the analyse and design of radio receiver in accordance with technical, ergonomic and aesthetic requirements. The main point of radio design is the minimalist concept, simple forming, intuitive operating and not least certain timeless sophisticated look.
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Role of media in conflicts: Case study Rwanda
Mlčková, Kateřina ; Havlová, Radka (advisor) ; Kochan, Jan (referee)
Media can have an enormous influence on its audience. They can suggest what and how we will think about something. Moreover people tend to joining groups and to share their opinions, so the minority opinions are slightly disappearing. As the media have this power, it isn't difficult to abuse them. The media in Rwanda were abused for extremist propaganda against Tutsi and moderate Hutu. Magazine Kangura was misused for racist brainwashing during civil war between 1990 and 1993. Radio broadcasting RTLM was effective way of organising genocide and provoking racial hatred in 1994 in Rwanda. On the other hand, the international press didn't inform correctly about what was going on in Rwanda. As a consequence, there wasn't such a high priority on solving somehow conflict in Rwanda.
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