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Determination of duration that driver needs to assess the situation behind the vehicle in course of turning or overtaking manoeuvres.
Belák, Michal ; Rábek,, Vlastimil (referee) ; Kolíbal, Zdeněk (referee) ; Semela, Marek (advisor)
The dissertation thesis deals mainly with determining of the duration that driver needs to assess the situation behind his vehicle at manoeuvers of turning and overtaking, based on the measurements made in real road traffic. These are common and frequent driving manoeuvers, which the driver performs while driving the vehicle in regular road traffic. For their safe execution the driver needs to have sufficient amount of information about the situation around the vehicle and especially behind the vehicle. This information can driver usually gain from devices for indirect vision, most often rear view mirrors. The time thus defined, suitable e.g for the needs of forensic engineering applications for the analysis of road accidents, has not been studied in detail yet. For the purpose of its determination, therefore, an extensive analysis of the current state of problematics related to the indirect vision from the vehicle was carried out. There were formulated influences on the time duration and with this related characteristics of humans as a part of the driver-vehicle-environment system in the thesis. The characteristics of human perception were investigated and the problematics of reaction time was discussed. Existing research focused on the duration of rear view mirrors glances was analyzed and possible methods of its measurement in detail were presented by author. Based on this, an experiment was designed and realized, the time necessary for rear view mirror glances was defined by the author. The results enable to quantify the time that the driver needs for assessing the situation behind the vehicle in connection of turning, overtaking and other driving manoeuvers when the driver needs to change the driving direction. The conclusions showed that the time needed to evaluate the situation behind the vehicle by means of the rear-view mirrors does not normally exceed duration 1 second.
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Role obalu medu a výrobků z medu na nákupní rozhodovací proces
Chytil, Ondřej
The diploma thesis deals with consumer behaviour with emphasis on influence of packaging and labels on young consumers between the age of 20-35 when selecting honey and honey based products. The thesis uses marketing research techniques, primarily eyetracking observations and depth interviews. The outcome of the thesis is a model of consumer behaviour and a set of recommendations for creating labels and packaging considering honey production.
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Vliv obalů a etiket na nákupní chování spotřebitelů na trhu s jogurty
Doležalová, Markéta
DOLEŽALOVÁ, M. The influence of packaging and label on consumer´ purchasing behaviour on the youghurt market. 2017. 111 s. Master thesis. Brno: Mendel University, Faculty of Business and Economics. Thesis supervisor: Ing. Veronika Antošová, Ph.D. The master thesis deals with consumer behaviour of young people (students aged 20 to 25) on the youghurt market. Emphasis is placed on the impact of packaging and labels in the use of marketing research, especially eyetracking observations and in-depth interviews. The output of the thesis is a draft recommendation for packaging and labeling in this sector.
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Reaction time analysis on the basis of measurements in regular road traffic
Bilík, Tomáš ; Bucsuházy, Kateřina (referee) ; Belák, Michal (advisor)
This diploma thesis deals with driver’s reaction time in regular road traffic. The theoretical part of this work focuses on reaction time, such as various definitions, structuring of reaction time, methods of measuring or publications made by other authors. The practical part of this diploma thesis includes proposal and realization of experiment, based on analysis of the current state by the author of this diploma thesis, which focuses on driver’s reaction time in regular road traffic (various traffic situations). At the end, the practical part presents the results evaluation based on various traffic situations or headway.
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Analysis of Selected Distractive Stimuli on the Driver Attention
Bucsuházy, Kateřina ; Rybka, Jindřich (referee) ; Mičunek,, Tomáš (referee) ; Semela, Marek (advisor)
The dissertation thesis focuses on the problem of driver inattention as one of the main factors contributing to the traffic accidents occurrence. The importance of this topic has been introduce on the basis of the literature review. The theoretical analysis includes terminology in the field of accident analysis related to the topic of this dissertation thesis. Existing methods for driver behavior analysis have been introduced as well as the selected resuls of existing research studies focused on the driver inattention. Research gaps have been identified on the basis of the research review, on some of them has been focused this work. The defined problem situation points to the need to find and verify the relevant modern methods for analysis of driver inattention, respectivaly influence of selected distracting stimuli on the stages of driver information processing. The series of measurements also provides quantified data, especially with regard to the perception duration of selected distracting stimuli.
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Checking of the Situation Behind the Vehicle
Ryšavá, Kristína ; Bucsuházy, Kateřina (referee) ; Belák, Michal (advisor)
The diploma thesis deals with the issue of control the situation behind the vehicle, in the theoretical part discusses the indirect view from the vehicle, reaction time and possibilities of its measurement and the possibilities of measuring eye movements using eye trackers, The second part of the thesis deals with the description of the measurement method used to obtain the needed data and the analysis of the situation behind the vehicle using rear view mirrors by analyzing the duration of the fixations in the rear view mirrors and the total duration of the view in the rear view mirrors.
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Eyetracking For Traffic Analysis
Veselá, Cindy
This study deals with the analysis of eye movement during solving traffic situations using eyetracker. The goal of this study is to create two programs and record eye movement of drivers. The first program records eye movement during traffic observation in videos. The second program visualizes eye movement in displayed videos.
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Eyetracking for traffic analysis
Veselá, Cindy ; Němcová, Andrea (referee) ; Janoušek, Oto (advisor)
This bachelor thesis deals with the analysis of eye movement during solving traffic situations using eyetracker. The theoretical part describes eye anatomy and the types eye movement. It also explains methods of how eye movement is tracked with a focus on eye-tracking methods. Practical part contains two programs and record of eye movement of drivers. The first program records eye movement during traffic observation in videos, the second program visualizes eye movement in displayed videos. It was examined parameters of eye movement, which could lead to differentiation of drivers according to their experience.
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Model of e-commerce
Zavrtálková, Hana ; Trčka, Jiří (referee) ; Dvořák, Jiří (advisor)
In this work I made up a model of an electronic shop for the firm Vinařství Štěpán Maňák. I mean future possible competiton wiles and other barriers over implementation of the e-shop. Further I take to parts all needed steps that re important to think out and do ahead himself programmed business. The firm then herself decide, whether only pre-set e-commece on current pages or choose the other variant, that I prefer. That is to contact me recommended company, that will like cooperate with the firm and creates her wholy new and more attractive pages.
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Vplyv obalu na spotrebitel´ské rozhodovanie při nákupe instantných pokrmov
Belicová, Zuzana
This thesis deals with influence of packaging on consumer purchase decisions of instant food. The practical part contents realized research made by eye tracking technology and in-depth interviews. Based on these results obtained from the practical part is created model of consumer behaviour in purchasing instant food in the context with the packaging. The thesis also suggests marketing recommendations which will be practically used in this area.
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