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SEO analysis of the selected web page
Lysý, Vojtěch ; Sova, Martin (advisor) ; Řezníček, Václav (referee)
The aim of this thesis was to describe the selected area of search engine optimization issues, describe the life cycle of a web page and apply it to the specific project and analyze the created pages based on on-page factors. The objectives were achieved by describing the SEO techniques that are used in the optimization, and their subsequent application of the creation of a website. It was also described the life cycle of the page, which was divided into four phases - analysis and concept, design, implementation and start-up and measurement. The last objective, which belongs to the practical part of the thesis was to analyze on-page factors created the site using selected analytical tools. The work could be used as a guide for webmasters who want to create quality and optimized web.
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Product, the instrument of the marketing mix
CHADIMOVÁ, Kristina
The title of my bachelor work is Product, the instrument of the marketing mix. The aim of this whole analysis was to find out their way of creating products. In the end we explored overall if they used the concept of marketing. The first part of this work is taken from different publications. The whole issue deals of marketing mix and basic marketing concepts. But we focus especially on products and there structure, life cycle, creation and inovation. The second part deals with the company and about products in this case it's about cheese.
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Morphological analysis of the tapeworms eggs of the order Diphyllobothriidea
LEŠTINOVÁ, Kateřina
The order Diphyllobothriidea is a unique group of tapeworms in terms of the wide spectrum of definitive hosts involving all groups of tetrapods including man. They are almost globally distributed in both freshwater and marine ecosystems, but there are also terrestrial species. It is very difficult to identify species of diphyllobothriid cestodes to the species level. Morphology of the eggs might represent a new method in the differential diagnosis of these parasites. Besides the size and shape of the eggs, the structure of egg surface might play a significant role in the determination of different taxa. For the analysis of these characteristics Scanning Electron Microscopy (SEM) was used. Experimental infections in hamsters and man were done.
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Biology and habitat requirements of endangered ladybird spider Eresus moravicus (Araneae: Eresidae) in Czechia
KREJČÍ, Tomáš
The ladybird spider Eresus moravicus is one of our most endangered spiders. It is therefore necessary to know its habitat requirements and have at least basic knowledge of its biology to design an appropriate management to protect sites of its natural occurrence. Phytocenological analysis was made at each site and the outcomes were evaluated based on the Ellenberg´s indicator values. Also slope and exposure, litter layer and the quantity of rubbel were measured on the localities. Individuals were taken from burrows for the measurement of the prosoma length (investigation of the length of the life cycle). Exuviae were collected from the same burrows for measurement of the prosoma length. From these data the number of instars was determined. Prey remains were taken at most of those sites from 5?10 burrows and determined. Offsprings from several maternal burrows were taken, counted and weighted (research of fecundity of females). Weight of offsprings is important also in terms of their dispersion ability. The offsprings ability to balloon was investigated experimentally in laboratory conditions. The ladybird spider Eresus moravicus occurs in warm regions with high intensity of irradiation, mostly on the southern and southwestern slopes. Sites are characterized by poor herbaceous vegetation without trees and shrubs and by a thin layer of humus. Female lives for four years and the male for three years. The number of instars can reach to 13. Beetles (Coleoptera) are the most importent prey, the importent component of food are ants (Formicidae), too. Eresus moravicus has more offsprings than Eresus sandaliatus and Eresus kollari, more eggs in the cocoon than E. kollari and heavier offsprings than E. kollari and E. sandaliatus. In offsprings of E. moravicus and E. kollari pre-ballooning behavior of two types was observed: "tip-toe" behavior and "drop and swing" behavior.
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Project management in the audiovisual production
Truhlář, Filip ; Říhová, Zora (advisor) ; Horný, Stanislav (referee)
This paper deals with the application of project management approach and determination of the project life cycle methodology, according to the PMBoK field of audiovisual production. Using other methods of project management, implementation and evaluation of control systems for processes in the formation and progress of the project. Determination of the legislation that covers this area. Creating a general procedure, which is divided into various stages of implementation and identify key processes and milestones that need to be further defined. It introduces a system of checks and assessment procedures to facilitate the acceptance and fulfillment of set conditions. Improved work and access to information that is critical for the project. Supporting the project processes with software tools to facilitate the implementation and its management.
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Management of Software Products Life Cycle: Theory and Practice
Novotný, Tomáš ; Voráček, Jan (advisor) ; Havrlík, Vladislav (referee)
The work focuses on the life cycle of a product (software) in the company since its development, debugging, through its distribution and subsequent maintenance. The work defined by the individual processes within the life cycle occur, are described and analyzed. Compares the practice, as the software is developed, debugged, distributed and managed in the company where I worked and theory, which is drawn from theoretical studies. In the practical part of the work is focused on software maintenance, especially on the comparison of theory and practical applications. For this purpose I used the experience of JKR, Ltd. In conclusion I devote a section for evaluation of lessons learned and suggestions for improving the life cycle so that in case of their use, could this process work efficiently.
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Simulation of the course of the cultural event
Vávra, Michal ; Dlouhý, Martin (advisor) ; Kuncová, Martina (referee)
This diploma thesis deals with the question of simulation models. It is divided into the theoretical and practical part. The aim of the opening part, in which the fundamental theory is defined, is to familiarize the readers with the ideas and advantages which simulation models can offer. In its practical part the work already focuses on the particular simulation project which should point out the possibilities of utilization of these models in practice. The subject of this project is the simulation of the course of the cultural event in the O2 Arena stadium. The main goal of this project is creation of the authentic simulation model which would on the basis of the later analysis enable the elimination or optimalization of the predefined major problems that are connected with organizing big cultural events in this arena.
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Content Management Systems from the point of view of their Users
Gottwald, Matěj ; Voráček, Jan (advisor) ; Kincl, Tomáš (referee)
The aim of the bachelor's thesis is to analyze capabilities of Content Management Systems for commercial end users, while considering the typical life cycle in the background. The first part of the thesis introduces the matters of Content Management Systems that are consequently put into connection with a small-business managerial decision of founding company web presentation. The practical part tests whether a free Content Management System is able to fulfill stated requirements.
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IT controlling
Stehlík, Libor ; Pour, Jan (advisor) ; Derfler, Václav (referee)
The main aim of this thesis is to acquaint the reader with the possibilities of economic management of enterprise information technology field by using tools provided by financial controlling and to propose an appropriate metrics for performance measurement of this area. The thesis is logically divided into three comprehensive parts. Firstly, the reader is acquainted with the historical evolution and general principles of controlling management approach, which is then applied to IT field. Along with them are in this section divided and described details of IT costs and IT effects, which are specific for field of enterprise information technology. The second part is dedicated to the application of controlling tools from the perspective of each phases of the IT component life cycle. The methods mentioned in this section include: calculating of Return on Investment, Net Present Value calculation, Life-cycle costing, budgeting or Activity Based Costing, which represents the modern calculation approach. The last part is intended to perform the measuring of enterprise information technology, along with the proposal of metrics and dimensions that might be used with applying business intelligence tools, as appropriate support for controlling the management approach.
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The life cycle theory of the organization and its use in small business
Tkáčová, Barbora ; Malý, Milan (advisor) ; Panáček, Pavel (referee)
This thesis entitled "Theory of the organization life cycle and its use in small business' handles in the theoretical part with two well known theories of organizations, dealing with development and monitoring of common characters in their lives. In the practical part there is application of chosen theory to selected small engineering-oriented business, and also practical knowledge compared with those described in theory. Due to the special characteristics of the firm is then the next part of the work devoted to devising of appropriate strategies that could be used if a company will continue in development to avoid a crisis period, which may occur in its life cycle. The last part is the specification of possible risks that should the company expect during the development and also devising of preventive measures.
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