|
Communication Strategy of Komerční banka, a.s. with a Focus on the Youngsters
Bartůňková, Eva ; Postler, Milan (advisor) ; Jelínková, Jitka (referee)
Thesis explores communication strategy of Komerční banka, a.s. with a focus on the Youngsters. The aim of this thesis is an analysis of previous and current campaigns, corroborated by original research. The thesis comprises six chapters, the first two chapters dealing with theory, the rest dealing with empirical findings. The first chapter discusses the difference between marketing and commercial communication and kinds of commercial communication; the second chapter delves into the issue of communication strategy, its types and development. The third chapter consists of a presentation of Komerční banka, a.s. including an evaluation of the competition; the subsequent chapter discusses the characteristics of the G2 brand, its target group and includes an SWOT analysis. The content of the fifth chapter is a description of previous communication and of new communication campaign of the G2 brand. In the conclusion of the thesis, research results are assessed and future steps are recommended.
|
|
Possibilities of Big Data use for Competitive Intelligence
Verníček, Marek ; Molnár, Zdeněk (advisor) ; Šperková, Lucie (referee)
The main purpose of this thesis is to investigate the use of Big Data for the methods and procedures of Competitive Intelligence. Among the goals of the work is a toolkit for small and large businesses which is supposed to support their work with the whole process of Big Data work. Another goal is to design an effective solution of processing Big Data to gain a competitive advantage in business. The theoretical part of the work processes available scientific literature in the Czech Republic and abroad as well as describes the current state of Competitive Intelligence, and Big Data as one of its possible sources. Subsequently, the work deals with the characteristics of Big Data, the differences from working with common data, the need for a thorough preparation and Big Data applicability for the methods of Competitive Intelligence. The practical part is focused on analysis of Big Data tools available in the market with regard to the whole process from data collection to the analysis report preparation and integration of the entire solution into an automated state. The outcome of this part is the Big Data software toolkit for small and large businesses based on their budget. The final part of the work is devoted to the classification of the most promising business areas, which can benefit from the use of Big Data the most in order to gain competitive advantages and proposes the most effective solution of working with Big Data. Among other benefits of this work are expansion of the range of resources for Competitive Intelligence and in-depth analysis of possibilities of Big Data usage, designed to help professionals make use of this hitherto untapped potential to improve market position, gain new customers and strengthen the existing user base.
|
|
Situation of disadvantaged groups in the Zlin region
Zavadilová, Petra ; Prášilová, Marie (advisor)
The thesis deals with the position of disadvantaged groups of the population in the Zlín region. In the theoretical part contains the basic concepts related to physically disadvantaged groups of the population, the employment of these people, care about these groups, the support and contributions not only to the employer.The empirical part is focused on the statistical analysis of the unemployed population groups on the labour market and on the analysis of a survey conducted in order to verify the validity of assumptions, including an analysis of the responses to individual questions. At the conclusion of the thesis are summarized and evaluated the results of the analysis and also proposed measures for improving the position of disadvantaged groups of the population In the Zlín region.
|
|
Strategické marketingové plánování
Poláková, Veronika ; Vokáčová, Lucie (advisor)
Cílem diplomové práce je vytvořit návrh marketingového mixu pro nejvhodnější strategii vedoucí ke zvýšení počtu zákazníků společnosti MND neboli Moravské naftové doly. Společnost MND prodává a dodává zákazníkům plyn a elektrickou energii.
Práce bude obsahovat dvě části. V první části bude obsažena literární rešerše, která bude popsána pomocí prostudování odborné literatury z oblasti marketingu.
Praktická část bude zaměřena na společnost Moravské naftové doly, kde bude charakterizována a posuzována pomocí vědních metod například analýza sekundárních dat, dedukční metoda a také pomocí metody empirického poznání. Praktická část bude také obsahovat Porterův model pěti sil, STEP analýzu a SWOT analýzu, která hodnotí příležitosti a ohrožení. SWOT analýza bude vycházet z analýzy konkurenceschopnosti pro zjištění silných a slabých stránek společnosti.
|
|
Bank fees in Czech Republic
Burešová, Adéla ; Steininger, Michal (advisor) ; Eva, Eva (referee)
This thesis deals with bank fees in the Czech Republic, which has been a topical issue in recent years. The objective of this thesis is to analyse and compare bank fees in the Czech Republic. It also aims to evaluate selected bank fees in terms of their importance for generating profit for the banks as well as from the clients perspective. The introduction to the theoretical part describes the basic characteristics of the banking system. The thesis then presents bank products and services, bank fees and the bank fee policy. The work includes a survey and analysis of the banking market in term of banking institutions in the years 2007 to 2014. It also includes a financial analysis for the years 2007 to 2015 and an analysis of the banking market from the perspective of the client, which compares selected banking institutions on the basis of charges and selected banking products based on fees. It defines three sample groups for which the most suitable banking products and banking institutions are recommended. In conclusion, the results are formulated together with recommendations for banks and clients. For the client Student came out best a current account UniCredit Bank, U Konto for youngsters. The Active client is also recommended by UniCredit Bank with banking product of U Konto. For target group Pensioner is the most suitable banking institution mBank where the monthly cost is CZK 70. The client can save thousands of CZK per year by making the right choice.
|
|
Design and implementation of e-learning in the area of interest
Marešová, Nikola ; Husa, Jiří (advisor) ; Marek, Marek (referee)
The bachelor's thesis entitled "Design and implementation of e-learning in the area of interest" deals with buying used cars. The essential part of this work is a creation of e-learning course for buyers and other people interested in this area which aims to improve their knowledge. The participants will get an overview of the most common situations and problems they can meet when buying a used car. The theoretical part presents an overview of the topics of the issue of purchase of used cars. It may serve as a theoretical guidance to the e-course, it brings its content. The topics are based on the analysis of information from printed and electronic sources, supplemented by experiences of the author and experts in the field. The practical part deals with the creation of an e-learning course. It contains an analysis of the needs of buyers, the reasons for the creation of the course and the requirements of it, its objectives, a description of the used authoring tool eXe and graphic creation process from the creation of the course after its publication in steps. All this is complemented by the feedback from six volunteers who have expressed an interest in testing the course and then doing a review. Before the creation of the course it was necessary to analyze the situation and find out why such a course is needed. The acquired knowledge was then processed in the course by the synthesis method. For the evaluation method it was used a short personal interview where the author examined satisfaction with the course, its possible shortcomings and suggestions for improvements or enhancements.
|
|
Retargetable Analysis of Machine Code
Křoustek, Jakub ; Janoušek, Jan (referee) ; Návrat,, Pavol (referee) ; Kolář, Dušan (advisor)
Analýza softwaru je metodologie, jejímž účelem je analyzovat chování daného programu. Jednotlivé metody této analýzy je možné využít i v dalších oborech, jako je zpětné inženýrství, migrace kódu apod. V této práci se zaměříme na analýzu strojového kódu, na zjištění nedostatků existujících metod a na návrh metod nových, které umožní rychlou a přesnou rekonfigurovatelnou analýzu kódu (tj. budou nezávislé na konkrétní cílové platformě). Zkoumány budou dva typy analýz - dynamická (tj. analýza za běhu aplikace) a statická (tj. analýza aplikace bez jejího spuštění). Přínos této práce v rámci dynamické analýzy je realizován jako rekonfigurovatelný ladicí nástroj a dále jako dva typy tzv. rekonfigurovatelného translátovaného simulátoru. Přínos v rámci statické analýzy spočívá v navržení a implementování rekonfigurovatelného zpětného překladače, který slouží pro transformaci strojového kódu zpět do vysokoúrovňové reprezentace. Všechny tyto nástroje jsou založeny na nových metodách navržených autorem této práce. Na základě experimentálních výsledků a ohlasů od uživatelů je možné usuzovat, že tyto nástroje jsou plně srovnatelné s existujícími (komerčními) nástroji a nezřídka dosahují i lepších výsledků.
|
|
Image analysis in tribodiagnostics
Machalík, Stanislav ; Stodola,, Jiří (referee) ; Tillová,, Eva (referee) ; Zemčík, Pavel (advisor)
Image analysis of wear particles is a suitable support tool for detail analysis of engine, gear, hydraulic and industrial oils. It allows to obtain information not only of basic parameters of abrasion particles but also data that would be very difficult to obtain using classical ways of evaluation. Based on the analysis of morphological or image characteristics of particles, the progress of wearing the machine parts out can be followed and, as a result, possible breakdown of the engine can be prevented or the optimum period for changing the oil can be determined. The aim of this paper is to explore the possibilities of using the image analysis combined with the method of analytical ferrography and suggest a tool for automated particle classification. Current methods of wear particle analysis are derived from the evaluation that does not offer an exact idea of processes that take place between the friction surfaces in the engine system. The work is based upon the method of analytical ferrography which allows to evaluate the state of the machine. The benefit of use of classifiers defined in this wirk is the possibility of automated evaluation of analytical ferrography outputs; the use of them eliminates the crucial disadvantage of ferrographical analysis which is its dependence on the subjective evaluation done by the expert who performs the analysis. Classifiers are defined as a result of using the methods of machine learning. Based on an extensive database of particles that was created in the first part of the work, the classifiers were trained as a result, they make the evaluation of ferrographically separated abrasion particles from oils taken from lubricated systems possible. In the next stage, experiments were carried out and optimum classifier settings were determined based on the results of the experiments.
|
|
Evaluation of a company competitive position
HAIDINGEROVÁ, Adéla
The aim of this thesis is to assess the competitive situation of the selected company on the basis of selected analyses and suggest possible changes for improvement. In the practical part of this thesis are analysed the competitors and competitive position of the company Leifheit s.r.o. headquartered in Blatná. For the analysis of the competitive environment of the company is used Porter's five forces analysis. These analyses are used as a basis for evaluation of the competitive situation of the selected company. In the end of this diploma thesis are described the proposals to improve the situation.
|
|
Selection of the optimal financing housing for selected client
HOLÝ, Hubert
At the beginning of the thesis I am focused on gathering information on mortgage loans in the current financial market. At the beginning of the chapter on mortgage credit, I will discuss dividing the mortgage loans. I draw up a detailed procedure that has everything a client to do to get a loan, what are the procedures in banks and what banks need to know information about the client. The next chapter will bring information on building savings and conditions, which the client must satisfy in order to get a loan from the savings. Also characteristic of this product. In the last chapter of the theoretical part of the introductory acquainted readers with investments in mutual funds and bring their individual characteristics and procedures for negotiation. In the practical part will deal has particular offering selected companies, which will be compared using the methods of multi-criteria decision. The work is divided on the analysis of mortgage loans, building savings and investment products. Information from these analyzes will also be used for application to a specific customer with specific requirements for housing. From the client I find out any information about his wishes and requirements for their future with regards to housing. The client chooses the aspects that are most important for him and the order in which they should be respected. It is for this reason that it is often not important final amount that the client pays for the loan, but for him the current situation in life more important monthly installment. Finally, the client selected the optimal variant, as can finance their own housing.
|
guest ::
