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The perspectives of tourism in the Canary Islands (with special focus on Gran Canaria)
Pazderová, Monika ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
The Bachelor´s thesis is aimed at discussing tourism and analyzing diffferent perspectives of developement in the Canary Islands, namely in the island of Gran Canaria. The goal of this thesis will first be to evaluace the current situation of tourism in Gran Canaria. It is necessary to find the various perpectives of developement for this area, while also assessing strategic proposal plans in order to increase the competitive ability. The theorical section of this thesis is focused on tourism determination, and destination of tourism. In addition, the origin and developement of tourism in the Canary Islands is discussed. The practical part of this thesis is focused on tourism in Gran Canaria; the life cycle is applied to the destination of Gran Canaria, and there is a complete description of the attractions and infrastructure of the destination. Additionally, a SWOT analysis will take place analyzing the strengths, weakeness, opportunities and threats of tourism in Gran Canaria. In the final chapter, suggestions and solutions for tourism in Gran Canaria will be made based on strategic plans from the Canary institutions of tourism.
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Communication Strategy of Komerční banka, a.s. with a Focus on the Youngsters
Bartůňková, Eva ; Postler, Milan (advisor) ; Jelínková, Jitka (referee)
Thesis explores communication strategy of Komerční banka, a.s. with a focus on the Youngsters. The aim of this thesis is an analysis of previous and current campaigns, corroborated by original research. The thesis comprises six chapters, the first two chapters dealing with theory, the rest dealing with empirical findings. The first chapter discusses the difference between marketing and commercial communication and kinds of commercial communication; the second chapter delves into the issue of communication strategy, its types and development. The third chapter consists of a presentation of Komerční banka, a.s. including an evaluation of the competition; the subsequent chapter discusses the characteristics of the G2 brand, its target group and includes an SWOT analysis. The content of the fifth chapter is a description of previous communication and of new communication campaign of the G2 brand. In the conclusion of the thesis, research results are assessed and future steps are recommended.
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Changes in structure and phase composition in the surface of tram rail
Švábenská, Eva ; Roupcová, Pavla ; Schneeweiss, Oldřich
We have investigated structure and phase composition of surface layer of tram rails after long time running and the results were compared with those obtained on the original part of material. Changes due to effects of severe plastic deformation together with thermal shocks by friction process were expected. The information about structure and phase composition was obtained by optical and scanning electron microscopy, X-Ray Powder Diffraction, Mössbauer Spectroscopy and Glow Discharge Emission Spectroscopy (GDOES) and this was completed by microhardness measurements. The results show that the surface layer in comparison with the original material exhibits important changes in grain structure, an increase in microhardness and high content of iron oxide and hydrooxides. According to the depth profile of the chemical composition measured by GDOES there is an increase in carbon content in the surface layer which can be effect of up-hill diffusion.
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Organization of the protest action against Hus's burning at the stake
Novotný, Robert
Based on a prosopographical analysis, the study attempts to capture the organizational context of the origin of the protest letter against Hus's burning at the stake from 2 September 1415. One of the main conclusions is that the majority of the signatories from the ranks of the lower nobility added their seals to the protest action rather from loyalty to their powerful neighbours than expressing their own confessional position.
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Scream and Silence
Štefaňák, Ondřej ; NEBESKÝ, Jan (advisor) ; KORČÁK, Jakub (referee)
The work aims to examine the artistic expressionist tendency, manifested in expressionist drama and theater practice. In the first part, the author focuses on the origin and the direction of its general manifestations in arts and the historical context of expressionism. The author also attempts to highlight the features of expressionism in drama and contemplates the methods of expressionist artists in theater. In the second part, the author reflects his own experience of the production of an early expressionist text ''Spring’s Awakening''. He analyzes the text's dramaturgical potential and creates the basis for the theatrical production. He describes the creation of the staging as an audio-visual and scenic solution, where the particular focus is on the stylization of actors. Finally, the author tries to capture the essence of expressionism in a broader sense, as a peculiar way of expression for the artist.
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The journey of polka to the opera The Bartered Bride
Adams, Tereza ; FRIČOVÁ, Marie (advisor) ; GREMLICOVÁ, Dorota (referee)
This diploma thesis contains the description of the polka dance, its origin and short history. The next part belongs to the opera of Bedřich Smetana „The Bartered Bride“ from its creation through to the next presentations in the National theatre in Prague until the actual performance. In the last part there are descriptions of three chosen choreographies of polka from this opera and their analysis according to the model of Janet Adshead – Lansdale. Supplements contain biographies of Bedřich Smetana and choreographers of chosen inscenations – Otto Šanda, Pavel Šmok and Ladislava Košíková.
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Folk culture in memories of people born in 20s and 30s of 20th century
Horová, Kateřina ; STAVĚLOVÁ, Daniela (advisor) ; FRIČOVÁ, Marie (referee)
This thesis is focused on memories of people born in 20s and 30s of 20th century about traditional folk culture. It is focused on observing original traditions and celebrating traditional festivities and what sense had these traditions for them and how they ment it. First part of this thesis is focused on narratives life stories. Second part is about memories of traditional customs and habits and how was changing their way of celebrating during prewar period, war and in time of socialism. Last part is dedicated to dancing. Storytellers spoke about dancing opportunities, their own dance experience and dance perofrmances in the theatre.
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The occurrence of domestic and wild forms of the camels in the old world and their economic use
Burgerová, Michaela ; Gardiánová, Ivana (advisor) ; Jan, Jan (referee)
Genus camel (Camelus) includes two species, the Dromedary camel (Camelus dromedarius) and Bactrian camel (Camelus bactrianus). Camels have a wide range of utilization. People in Arabia countries but also in India and Egypt are using camels as a milk and meat animal, or even as a transport and companion animals and riding animals too. The aim of this thesis was to find sources about camel keeping and using and his role of farm animal in different cultures and countries. And about conditions and requirements in captivity. The first part of thesis contains information about phylogeny and origin of the camel family, taxonomy of camels, short information about the history of domestication and using of camels. There are also described the two species in terms of species biology etc. plus a brief mention of camel hybrids and camel breeds. The second part focuses on the use of camels. The preffered and most common use is in the production of milk, other dairy products from camel milk, fermentation of milk. Another use is for meat performance, meat composition, describes products. His utilization i also useful for other parts such as hair wool and mane, they come mainly from bactrian camel (Camelus bactrianus). The last is working utilization of camels, carrying baggage. Then hobby use. The thesis describes the conditions of keeping camels in captivity, keeping camels in Somalia, requirements for the supply of water and food, housing conditions in the Czech Republic, it is particularly widespread keeping camels in zoos. In Czech Republic they are small private camel breeders. For comparison they are conditions for keeping camels in captivity in Australia.
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Determination of content substances for selected species and varieties of roses.
Slavíková, Eva ; Sus, Josef (advisor) ; Súkeníková, Tereza (referee)
This bachelor's work is focused on comparing the most significant content substance, vitamin C, in fruits of chosen rose kinds species and varieties. Herbal products are often seen by people as products of "second choice", when failure of allopathic treatment occurs, which is focused especially on suppressing symptoms of illness, but it ignores health of the human body as whole. That's why are herbal products often alternative for therapy of chronic diseases. The base of this work is extensive literary research and results of laboratory measurings. Literary part of this work includes description of botanical classification of rose plants. There is stated basic characteristic of individual rose species and their morphological features. In following chapters is composed overview of effective substances in rose fruits and their effect on human health. In practical part of this work are included results of laboratory tests for determining ascorbic acid content for chosen samples of rose species and it also includes results of weighing and measuring of fruit samples of chosen rose species. There are also stated chosen rose species and shortly their origin and description, in the beginning of practical part. For practical part were chosen samples of species. Results of practical part are compiled into statistic tables and graphs and it confirms high content of ascorbic acid in rose fruits. This content is in range of cca 300 - 900 mg.100 g-1. Due to growing interest in alternative treatment options and "clean" natural product, it can be assumed, that many plants of Rosaceae family will keep its place in treatment practice. Those plants will be used not only for treatment of acute and chronic diseases, but also for cosmetic products production, thanks to its large effects and process options.
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Population genetic analysis of Old Kladruber horse
Vostrá Vydrová, Hana ; Majzlík, Ivan (advisor) ; Karel, Karel (referee)
The Old Kladruber horse, along with the Lipizzaner horse, Andalusian horse and Lusitano horse, is of the original Italo-Spanish type. The Old Kladruber horse is kept in two colour varieties (grey and black). Because the population is closed, there is a concern about the loss of genetic variation. The genetic diversity and population structure were analysed in the Old Kladruber horse breed based on the pedigree information of animals that were registered in the Studbook to identify factors that may have affected the genetic variability of the breed. Pedigree records collected from 1729 to 2013 contained information on 7971 animals that were used in the analyses. The pedigree depth was up to 33 generations, with an average of 15.1 complete generations. The effective number of founders and ancestors contributing to the current genetic pool was 92.69 and 17.16, respectively. The average values of the inbreeding coefficient were as follows: 13% (with a maximum value of 29%) for the reference population (individuals that can currently take part in reproduction, n=612), 11% for the grey variety (with a maximum value of 25%) and 15% for the black variety (with a maximum value of 29%). The proportion of inbred animals was high (99%). The average rate of inbreeding in the reference population was 1%: 0.8% for the grey variety and 1.1% for the black variety, and the respective estimates of the effective population sizes were 52 for the reference population, 62 for the grey variety and 45 for the black variety. The estimated percentage of genetic diversity lost due to non-random mating within subpopulations and the reference population was 1.0, 1.0 and 1.2%, respectively. The total loss of genetic diversity in the reference population, in the grey variety and in the black variety was 11%, 13% and 17%, respectively.
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