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Marketing comunication
Vašáková, Martina ; Štůsek, Jaromír (advisor) ; Marie, Marie (referee)
The thesis deals with marketing communications of a non-governmental,
non-profit organization NaZemi, which contributes to the development of Fair Trade
in the Czech republic. The thesis is divided into theoretical and practical part.
In the theoretical part is defined marketing, marketing mix, and various tools
of marketing communications, which includes advertising, sales promotion, public relations, personal selling, direct marketing, events and experiences.
Part of the theoretical part is characteristic of marketing research, modern trends
in marketing communications and outline of the concept of Fair Trade.
In the practical part is introduced the organization NaZemi with its tools
of marketing communication. Based on the survey findings are formulated proposals, leading to possible improvements in marketing communications. In the end there
is deeply descibed one proposal in detail of a particular campaingn.
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The introduction of quality management system according to ISO 9001
Kunzová, Kateřina ; Štůsek, Jaromír (advisor)
The thesis describes the design process and the documents required to meet the standards associated with the effective implementation of a quality management system according to DIN EN ISO 9001 in organization Zinková slévárna - Ing. Karel Dítě.
In the theoretical part of the work I explain the basic concepts and issues relating to the use of literature associated with the ISO 9001 Quality Management System. This section also describes the general process for implementing the standards within an organization. Following on from this, I have used the knowledge gained from the theoretical section within the practical part of the thesis.
The practical part of my work includes a description of the selected organization from several perspectives - it is a focus, organizational structure, customer and supplier portfolio. This section also analyses the current state of the organization and includes a proposal to meet the ISO standards. The final section contains the documents necessary for the implementation of ISO 9001 within the organization, so that the quality management system corresponds to the prescribed standards.
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The introduction of quality management system according to ISO 9001
Kunzová, Kateřina ; Štůsek, Jaromír (advisor)
The thesis describes the design process and the documents required to meet the standards associated with the effective implementation of a quality management system according to DIN EN ISO 9001 in organization Zinková slévárna - Ing. Karel Dítě.
The theoretical part of the work focuses on the history, where I explain the basic concepts and issues relating to the use of literature associated with the ISO 9001 Quality Management System. This section also describes the general process for implementing the standards within an organization. Following on from this, I have used the knowledge gained from the theoretical section within the practical part of the thesis.
The practical part of my work includes a description of the selected organization from several perspectives - it is a focus, organizational structure, customer and supplier portfolio. This section also analyses the current state of the organization and includes a proposal to meet the ISO standards. The final section contains the documents necessary for the implementation of ISO 9001 within the organization, so that the quality management system corresponds to the prescribed standards.
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Evaluation of economy of non-profit organization Doctors without borders Czech republic o.p.s
Šamonil, Karel ; Homolka, Jaroslav (advisor)
The aim of my bachelor thesis is to evaluate the economy of NGO Doctors Without Borders o.p.s. Thesis will be divided into three parts. The first theoretical part will be an analysis of the non-profit sector in the Czech Republic and its financing. It will also include a brief description of Doctors without borders. The second part will include a financial analysis of the economy of mentioned organization. The last part will contain conclusions and recommendations resulting from the findings.
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Incubation Processes in Selected Organization
Jureček, Ondřej ; Švec, Václav (advisor) ; Lukáš, Lukáš (referee)
The thesis is focused on the benefits of process management in startup incubators. The thesis aims to identify the existing cycle of incubation process and subsequently also aims to propose the optimal incubation process within the incubator Point One located at the Czech University of Life Sciences in Prague. Identification and mapping of business processes of this organization should ensure more efficient management of incubated projects in the future.
In the first part of the thesis theoretical bases are developed, which were obtained from the literature dealing with system analysis and also with identification and modeling of business processes in the organization. Subsequently the thesis introduces different approaches and developments in business management from the oldest functional management to the process and project management.
The second part introduces the incubator Point One, located at the Czech University of Life Sciences in Prague, along with the services offered by this organization. The author together with the manager of the Point One incubator analyzed the current state of the organization and also identified its business processes. Business process analysis is based on the method MMABP (Methodology For Modeling And Analysis Of Business Process). Such analysis clearly defines and maps the processes of Point One incubator. Based on this analysis, the proposals of optimal organizational processes are designed.
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Energy Management in Public Sector
Vosičková, Kateřina ; Tichá, Ivana (advisor) ; Petr, Petr (referee)
The main goal of this thesis called Energy Management in Public Sector is to analyze the current state of the facilities and premises of Prostějov municipality with the emphasis on power and gas supplies and the prospective changes in energy consumption. The first part of the thesis focuses on defining energy management, the role of energy manager, renewable and non-renewable energy sources, and relevant Czech and European legislation. Furthermore, it covers the strategic documents pertaining to energy management such as state energy policy, energy audits and energy performance certificates. The second part represents the practical part which is devoted to the implementation of energy management and introduction of energy management software for controlling, measuring and evaluating consumption levels, and attempts to find cheaper power and gas supplies. The data collected in the practical part of the thesis serve as a basis for a proposal ensuring power savings and convenient supplies for facilities operated or funded by Prostějov municipality.
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Management of Education of Employees in Organisation
Suchardová, Lucie ; Urbancová, Hana (advisor) ; Lenka, Lenka (referee)
This diploma thesis is focused on the management of educational process in a particular organization. Knowledge, skills and abilities of employees are often the only source of company's competative advantage. Therefore, the issue of employees' education is becoming the key topic of company's management. The main goal of this work is to identify and evaluate the educational system in the settings of the DIAMO organization, a state owned company, its subsidiary plant of Mining and Refining, and in case of finding of possible problems to suggest the appropriate measures and changes in the educational process. This is achieved by the analysis of the company's internal documents, quantitative survey plus qualitative research performed in the form of interviews with the managers. The result of this procedure is the finding of existence of the systematic, repetative and effective educational process, whereas the eployees' attitude is predominantly positive. On the other hand, weeknesses are seen in the absence of some thematic areas of education, in some employees, who consider further education unnecessary, and in the fact that the key empoyees reach retirement age, and with their departure the company loses valuable skills and know-how. On the basis of these findings there has been suggested regular professional excursions for employees, improvement of internal motivation of employees to education via the individual approach of managers towards each worker, and securing the continuing of know-how by sharing the knowledge among the different groups of employees.
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Lifelong learning for the workers in the public sector and requiers lifelong learning in the nonprofit sector (comparative study)
Tesařová, Dagmar ; Varvažovská, Pavla (advisor) ; Miroslav, Miroslav (referee)
The subject of the the diploma thesis is the evaluation the current state of lifelong learning in the govermental and non-govermental non-profit sectors. The aim of the thesis to suggest possibilities for lifelong learning in govermental and non-govermental non-profit sectors. The thesis focuses on reasons which lead workers to increase the level of their achieved education and to participate in educational workshops. It deals with the state of employer or company support. Its theoretical part is based on studying of documents. For conducting the practical part there were chosen particular authorities and organizations where a quantitative survey using a standardized questionnaire and qualitative research using semi-structured interviews were done. The collected data were analyzed and the conclusion stated. Diploma thesis shows the way for the improvement of work with employees who lack the necessary education.
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Evaluation of the management of selected governmental organizations
Piwowarziková, Ivana ; Homolka, Jaroslav (advisor) ; Jan, Jan (referee)
This Thesis Evaluation of the management of selected governmental organizations engages in characteristic of non-profit organizations and describe the management of contributory organizations of autonomous units. It is mainly focused on economy of Urban cultural center Klatovy and Urban library Klatovy.
In all observed years (2010 up 2014) organization was reaching better results in main activity. Contribution of the operation was always amended by profits from main activity. From made analysis arise, that the highest risks are from posibility of reducing the contribution of operation. Another threat is decreasing of income in connection with smaller number of visitors.
In Theoretical Thesis special documents and materials have been studied. In Research Thesis we have also used information and data published in summary budgets and accountant results of Allowance Organization MěKS Klatovy, MK Klatovy and MěÚSS Klatovy
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