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Use of Interest Rate Models for Interest Rate Risk Management in the Czech Financial Market Environment
Cíchová Králová, Dana ; Arlt, Josef (advisor) ; Cipra, Tomáš (referee) ; Witzany, Jiří (referee)
The main goal of this thesis is to suggest an appropriate approach to interest rate risk modeling in the Czech financial market environment in various situations. Three distinct periods are analyzed. These periods, which are the period before the global financial crisis, period during the financial crisis and in the aftermath of the global financial crisis and calming subsequent debt crisis in the eurozone, are characterized by different evaluation of liquidity and credit risk, different relationship between financial variables and market participants and different degree of market regulations. Within this goal, an application of the BGM model in the Czech financial market environment is crucial. Use of the BGM model for the purpose of predicting a dynamics of a yield curve is not very common. This is firstly due to the fact that primary use of this model is a valuation of interest rate derivatives while ensuring the absence of arbitrage and secondly its application is relatively difficult. Nevertheless, I apply the BGM model to obtain predictions of the probability distributions of interest rates in the Czech and eurozone market environment, because its complexity, direct modeling of a yield curve based on market rates and especially a possibility of parameter estimation based on current swaptions volatilities quotations may lead to a significant improvement of predictions. This improvement was also confirmed in this thesis. Use of swaptions volatilities market quotations is especially useful in the period of unprecedented mone- tary easing and increased number of central banks and other regulators interventions into financial markets that occur after the financial crisis, because it reflects current market expectations which also include future interventions. As a consequence of underdevelopment of the Czech financial market there are no market quotations of Czech koruna denominated swaptions volatilities. I suggest their approximations based on quotations of euro denominated swaptions volatilities and also using volatilities of koruna and euro forward rates. Use of this approach ensures that predictions of the Czech yield curve dynamics contain current market expectations. To my knowledge, any other author has not presented similar application of the BGM model in the Czech financial market environment. In this thesis I further predict a Czech and Euro area money market yield curve dynamics using the CIR and the GP models as representatives of various types of interest rates models to compare these predictions with BGM predictions. I suggest a comprehensive system of three criteria, based on comparison of predicti- ons with reality, to describe a predictive power of selected models and an appropria- teness of their use in the Czech market environment during different situations in the market. This analysis shows that predictions of the Czech money market yield curve dynamics based on the BGM model demonstrate high predictive power and the best 8 quality in comparison with other models. GP model also produces relatively good qua- lity predictions. Conversely, predictions based on the CIR model as a representative of short rate model family completely failed when describing reality. In a situation when the economy allows negative rates and there is simultaneously a significant likelihood of their implementation, I recommend to obtain predictions of Czech money market yield curve dynamics using GP model which allows existence of negative interest rates. This analysis also contains a statistical test for validating the predictive power of each model and information on other tests. Berkowitz test rejects a hypothesis of accurate predictions for each model. However, this fact is common in real data testing even when using relatively good model. This fact is especially caused by difficult fulfilment of test conditions in real world. To my knowledge, such an analysis of the predictive power of selected interest rate models moreover in the Czech financial market environment has not been published yet. The last goal of this thesis is to suggest an appropriate approach to obtaining pre- dictions of Czech government bonds risk premium dynamics. I define this risk premium as a difference between government bond yields and fixed rate of CZK IRS with the same length. I apply the GP model to describe the dynamics of this indicator of the Czech Republic credit risk. In order to obtain a time series of the risk premium which are necessary for estimation of GP model parameters I firstly estimate yield curves of Czech government bonds using Svensson model for each trading day since 2005. Resulting si- mulations of risk premium show that the GP model predicts the real development of risk premiums of all maturities relatively well. Hence, the proposed approach is suitable for modeling of Czech Republic credit risk based on the use of information extracted from financial markets. I have not registered proposed approach to risk premium modeling moreover in the Czech financial market environment in other publications.

Business Plan for Establishment of Trade
Borkovec, Ondřej ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
The aim of the thesis is to create a business plan of Kavárna XY operated by independent entrepreneur. The work consists of two parts. The first part is the theoretical framework which focuses on the legal requirements of entrepreneurship and structure of a business plan.The tools like PEST analysis, Porter`s five forces analysis and SWOT analysis are explained. The second part is the application of findings from the theoretical part and focuses on creating the business plan of Kavárna XY. The practical part deals with the definition of competetive advantage, analyzes a company environment and competition, deals with the creation of sales and financial plan and evaluates project risks. An output of the practical part is to create a business plan and prove that the project is feasible and profitable.

Competition analysis of ŠKODA a. s.
Bui Thanh, Hai ; Soukupová, Jana (advisor) ; Adámek, Petr (referee)
The aim of this work is to perform a competitive analysis of the company ŠKODA a. s. Using strategic analysis and based on the findings suggest recommendations to increase competitiveness. The bachelor thesis is divided into theoretical and practical part. It contains basic definitions competition competitiveness and description of tools of strategic analysis. The practical part consists the introduction of the company, analysis of micro and macro environment and analyzes the internal resources of the enterprise. Analysis of the external environment is described by the PEST analysis and Porter´s model 5 competitive forces. The analysis used the company´s strategic analysis of internal resources company. At the conclusion of this work are given the strengths and weaknesses of the company and the recommendation to increase the company´s competitiveness.

Analysis of Reporting in Business and its Technological Coverage by Microsoft BI
Lučan, Martin ; Pour, Jan (advisor) ; Pavlíčková, Jarmila (referee)
This master thesis deals with an analysis of reporting in business and its technological coverage by Microsoft Business Intelligence portfolio. The main objective of this work is to analyze the individual organization's requirements on reporting and coverage options. This work can serve as a tool for implementation of reporting in a company or for increasing the efficiency of reporting. The first part is theoretical. It deals with Business Intelligence as an environment for reporting. It also defines the basic concepts. The next part covers the area of reporting. This section provides an insight into the history, definition of outcomes and detailed classification of reporting from different perspectives. Furthermore, the definition of users reporting and the reporting standards in companies is also covered. At the end of this chapter, there is the definition of the benefits of reporting for companies. The main part of this master thesis is an analysis of the requirements for reporting in companies. The chapter defines five key perspectives which are described in a greater detail. The methods how companies should methodically approach these requirements are also discussed. The chapter further looks at the requirements for a concrete report. An output of this chapter is an effective template for gathering requirements for a specific report. The last chapter focuses on reporting portfolio analysis of Microsoft and defines the concept of Microsoft. It provides detailed information about reporting products that Microsoft offers. An analyses and a mapping of the individual characteristics of the products and the requirements is defined in this thesis.

International trade with fresh fruit and vegetables
Laketić, Aleksandar ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
The main goal of my Master´s thesis is to evaluate dynamic environment of international trade with fresh fruit and vegetables. In the first part of my thesis I analyzed importance of the production of fresh fruit and vegetables for economies of selected countries. Next I had described the trade flows and patterns. In the second part I made a characterization of payment terms and trade negotiations in the context of international trade with fresh fruit and vegetables. Furthermore I made an analysis of import and export rules and regulations of the EU. Based on this analysis I came to general conclusions on the trade policies of countries and communities. In the last part of my thesis I applied findings from the previous parts on the analysis of two cases. The first analyzed case is the situation of imports of Chinese pomelo to the EU, with regards to maximal residue levels of pesticides. Second analyzed case is the situation of South African citruses imported to the EU, with regards to the problematic of citrus black spots.

The current state and prospects for sustainable development of tourism in Slovakia.
Libantová, Silvia ; Indrová, Jarmila (advisor) ; Chaloupka, Radek (referee)
Tourism contributes to the prosperity of destinations by bringing financial resources, new jobs, a higher level of services and infrastructure development. However, if tourism does not develop sustainably, it is accompanied by negative factors, as well. Especially, negative impacts on the environment, such as: water and soil contamination, increased noise and overcrowded destination during the high season. As a response to the worsening state of the environment and possible irreversible changes caused by irresponsible human behavior, the idea of sustainable development is becoming more important. The theoretical part describes tourism in the Slovak Republic and highlights plans for sustainable tourism development. In the practical part, the results of the questionnaire, related to the awareness of sustainable tourism in the Slovak Republic, are evaluated. The main objective of this thesis is to evaluate the current situation in the field of sustainable tourism and to make suggestions for its future development.

Potential of MIST and its influence on international trade
Gecko, Alexandr ; Bolotov, Ilya (advisor) ; Černá, Iveta (referee)
The thesis deals with the analysis of MIST markets (Mexico, Indonesia, South Korea and Turkey) in comparison to BRIC countries. The aim of the thesis is to emphasise the attractiveness and potential of MIST economies for international business and investments relating to their growing competitiveness. The first chapter introduces world trends in international trade and it describes the origin as well as the development of the group. The carried-out macroeconomic and demographic analysis in the second chapter reveals strengths and weaknesses of the MIST. The third chapter describes trade activities of the MIST and its current position in international trade. The fourth chapter analyses the entrepreneurial and investment environment of the group as well as its level of competitiveness. The carried-out research in the thesis has shown that the MIST economies represent a perspective group of developing markets with potential for trade and investment activities.

The Evolution of the Global Microchip Market
Srba, Lukáš Martin ; Bolotov, Ilya (advisor) ; Čajka, Radek (referee)
This thesis aims to explain the evolution and transformation of the microchip industry. It focuses on the changes and prediction of the future state including its causes and consequences. The analysis starts on the general description of the market and continues through its subjects ending on relationships between them. This serves as a source of information to the prediction in the final part of the thesis. In the beginning the products, which are taken into consideration in this work (namely CPUs, GPUs and APUs), are described. Following this, there is an analysis of the competition environment that defines a structure of the market upon which further work is based. (Three levels; the manufacturer of photolithographic machines, makers of the chips and their designers and OEM and aftermarket subjects.) The penultimate part defines the barriers to entry to this market and three categories are drawn up: economic, technical and geoeconomic, which are applied to every level of the market. Thus all prerequisites to a successful prediction are satisfied. In the last part of the thesis the prognosis is made and defined, along with its assumptions and limitations. In the concluding part of this work the consequences and results are summarized.

Corporate identity of cultural institutions
Rálek, Jakub ; SULŽENKO, Jiří (advisor) ; SVOBODOVÁ, Doubravka (referee)
This thesis researches relationship between corporate identity and cultural environment. It explains and analyses key subjects such as graphic design, corporate image, corporate culture, corporate communication, corporate product, target group, symbol, brand, vision, mission etc. It is divided into three parts – first part contains definitions, second part contains analysis of two key studies – Na zábradlí Theatre and Josef Kajetán Tyl Theatre and then there’s third part, which merges the previous (theoretical and practical) into one, which should outline process of creating own brand identity. The last part is focused mostly on handling with corporate design. The thesis emphasizes necessity and reason of professional marketing approach to achieve rising brand equity and stable growth of any cultural corporation.

Evaluation of the effectiveness of teaching vocational subjects depending on physical activity before schooling.
Janošíková, Martina ; Hanušová, Marie (advisor)
The period of transition to secondary school brings substantial changes in the requirements for study obligations, autonomy, communication, expression, or separated from their families in the form of staying at the dormitory. Students enrolled in sport centers, in addition to these changes, still struggling with the responsibilities associated with sport. Because they are students first through fourth grades of secondary schools and secondary vocational schools, an age when image self-I am, what I believe in, arises in interactions with the outside world and their own experience, plays a very important role to influence the environment, educators, teachers and trainers, with which students spend most of their time in practice. This study looks at students comprehensively in terms of personal development as a multifactorial biopsychosocial unit, in terms of cognitive and motivational processes, states and properties from the perspective of social psychology dealing with the interactions, relationships and communication, psychology of individuals within the social group and its importance for the development of the individual . It monitors conditions and educational outcomes in terms of educational psychology, dealing with forming properties, opinions, attitudes and value orientation from the perspective of educational psychology.