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Valuation of the company Tank ONO, s.r.o.
Novák, Petr ; Strouhal, Jiří (advisor) ; Smrčka, Luboš (referee)
The output of this Master´s Thesis on the theme "Valuation of the company Tank ONO, s.r.o." is the estimation of market value of company as at the date of December 31, 2014, with the goal of selling off the company to a hypothetical general investor in the future. The theoretical part includes metodology and instruments used for company valuation, eg definition of main terms, explanation of valuation proces and methods, that are recognised as valid by specialised public. Afterwards, the second part (eg practical part) is aimed at applying the metodology in practice. First, the valuated company is shortly introduced and it is followed by financial and strategic analysis in order to evaluate the financial soundness and assess the perspective for company future. The conclusions of the above analysis are used for elaborating the value drivers and complex financial plan, that is followed by valuation of Tank ONO, s.r.o. In light of the company capital structure, there is chosen DCF equity method for final valuation, in this Thesis.
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Marketing and communication strategy of Spotify streaming service
Petlach, Radim ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of this Masters`s Thesis is an analysis of marketing and communication strategy of Spotify, the music streaming service, and subsequent presentation of proposals and recommendation with the aim to improve existing strategy. The thesis consists of theoretical and practical part. In the theoretical part, basic terms such as marketing, marketing mix, marketing and communication strategy, are defined. In the practical part, streaming service Spotify, its marketing and communication mix and competitors analysis, are described. A substantial part of this thesis is own market research in a form of a survey. Findings and results derived from primary and secondary sources help the author to draw conclusions and provide recommendation for improvement of existing marketing and communication strategy of Spotify in the Czech Republic.
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Possibilities of Big Data use for Competitive Intelligence
Verníček, Marek ; Molnár, Zdeněk (advisor) ; Šperková, Lucie (referee)
The main purpose of this thesis is to investigate the use of Big Data for the methods and procedures of Competitive Intelligence. Among the goals of the work is a toolkit for small and large businesses which is supposed to support their work with the whole process of Big Data work. Another goal is to design an effective solution of processing Big Data to gain a competitive advantage in business. The theoretical part of the work processes available scientific literature in the Czech Republic and abroad as well as describes the current state of Competitive Intelligence, and Big Data as one of its possible sources. Subsequently, the work deals with the characteristics of Big Data, the differences from working with common data, the need for a thorough preparation and Big Data applicability for the methods of Competitive Intelligence. The practical part is focused on analysis of Big Data tools available in the market with regard to the whole process from data collection to the analysis report preparation and integration of the entire solution into an automated state. The outcome of this part is the Big Data software toolkit for small and large businesses based on their budget. The final part of the work is devoted to the classification of the most promising business areas, which can benefit from the use of Big Data the most in order to gain competitive advantages and proposes the most effective solution of working with Big Data. Among other benefits of this work are expansion of the range of resources for Competitive Intelligence and in-depth analysis of possibilities of Big Data usage, designed to help professionals make use of this hitherto untapped potential to improve market position, gain new customers and strengthen the existing user base.
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White crow dressed in black. Life's journey of František Jan Kroiher (1871-1948)
CUKR, Jiří
The present rigorous thesis is about the personality of František Jan Kroiher (1871-1948). He represented a very engaged person in a public area. His activity was very extensive and intervened in minor works in the country up to the contacts with the highest clerical and political circles. Individual chapters are devoted Kroiher´s childhood and study, career of the priest in the South Bohemia, his taking part in the reform efforts of the Czech clergy, work in a cooperative and economic sphere, a politic career in Agrarian Party and his extensive journalistic activities and sponsorship. At the end there is evaluation of Kroiher´s personality, followed by the list of sources and bibliography, index of names, a list of abbreviations and supplements. The rigorous thesis was based on prospecting quantity of the archival documents, period newspapers and literature. The present rigorous thesis is about the personality of František Jan Kroiher (1871-1948). He represented a very engaged person in a public area. His activity was very extensive and intervened in minor works in the country up to the contacts with the highest clerical and political circles. Individual chapters are devoted Kroiher´s childhood and study, career of the priest in the South Bohemia, his taking part in the reform efforts of the Czech clergy, work in a cooperative and economic sphere, a politic career in Agrarian Party and his extensive journalistic activities and sponsorship. At the end there is evaluation of Kroiher´s personality, followed by the list of sources and bibliography, index of names, a list of abbreviations and supplements. The rigorous thesis was based on prospecting quantity of the archival documents, period newspapers and literature.
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Interpretive principles in Verdi's operas
Beneš, Andrej ; HAJÓSSYOVÁ, Magdaléna (advisor) ; VOTAVOVÁ, Yvona (referee)
The master’s thesis deals with the theme creation of the opera production of Giuseppe Verdi with the focus on his opera Falstaff and deals with significant important interpretations of this opera. This dissertation is supposed to bring a complete picture of Verdi’s opera production pointing out some details which are not commonly known nor from the public nor in the professional music world. What appears in this work is Verdi’s correspondence (letters). I consider these letters an authentic source to understand Verdi’s creative and artistic intentions. Hereafter I portray an idea of how to perceive opera Falstaff not only from my point of view but I used the lead from the Italian reviews and musicology.
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Preliminary evaluation of sites for long-term safety - a detailed factual and timetable of work
Havlová, V. ; Pertoldová, J. ; Mixa, P. ; Uhlík, J. ; Vavro, Martin ; Maryška, J. ; Černík, M. ; Vašíček, R.
Tato zpráva obsahuje Podrobný věcný a časový harmonogram prací ZL Předběžné hodnocení lokalit z hlediska dlouhodobé bezpečnosti, zaměřeného na hodnocení vhodnosti lokalit pro umístění hlubinného úložiště VJP a RAO na základě archivních informací, , také na základě průběžných výsledků ze probíhajících projektů a geologického průzkumu prováděného pomocí metod prováděných z povrchu. \nLokality budou hodnoceny podle následujících charakteristik, důležitých pro dlouhodobou bezpečnost:\n1) Popsatelnost a predikovatelnost lokality\n2) Hydrogeologické vlastnosti horninového prostředí\n3) Stabilita lokality (seismické, klimatické, vertikální pohyby, postvulkanické jevy)\n4) Pravděpodobnost intruze/invaze člověka do úložiště\n5) Transportní vlastnosti horninového prostředí\n6) Slučitelnost horninového prostředí s navrženým systémem inženýrských bariér\nŘešení bude probíhat v 5 etapách\n1) Podrobný věcný a časový plán řešení projektu \n2) Hodnocení lokality Čihadlo (první fáze)\n3) Hodnocení ostatních lokalit (první fáze)\n4) Hierarchie kritérií či indikátorů vhodnosti lokalit a způsob hodnocení lokalit \n5) Hodnocení lokalit (druhá fáze)\nŘešení projektu je zajištěno účastí širokého týmu řešitelů, kteří buď participují na řešení probíhajícího projektu Výzkumná podpora hodnocení lokality, nebo splňují vysokou kvalitu odborné erudice.\n
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Zalužanský Brook Restoration Project
Lašek, Jakub ; Kalibová, Jana (advisor)
This thesis contains restoration project of chosen section of Zalužansky brook in Ústecký kraj. Project is processed at the level of documentation for territorial management according to decree no. 499/2006, of buildings documentation. Theoretical part captures professional literature research dedicated to restorations, spatial planning and buildings documentation. Analytic segment closely defines and characterise location of interest at first, although major part consists of designed restoration measures following requirements for creating a building documentation by mentioned decree. Benefit from this thesis is it's possible usage as a background material for documentation created by authorised engineer for water management and landscape planning.
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The position and function of municipal bodies in prepare for emergencies and crisis situations.
BRAVENEC, Roman
One of the duties of each municipality, regardless of the size of the administrative territory, number of citizens or type, is to protect its population against imminent danger, i.e. to be duly prepared for solution of extraordinary or crisis incidents that can affect the municipalities. I have chosen the name of the thesis, "Place and role of municipality bodies in preparation for extraordinary incidents and crisis situations" mainly due to the fact that, according to my experience, the area of safety is neglected and underestimated, or postponed, or the municipality bodies deal with this issue only marginally. Municipalities with extended competence or bigger municipalities have some advantage as they are better equipped in terms of staff, professionalism and material and a lot of tasks within preparation for extraordinary incidents and crisis situations are performed, for their benefit, by regional fire brigades. The first goal of the thesis consists in presenting the principles of working of the municipality and its bodies, in defining the duties and competences of the municipalities in extraordinary incidents and crisis situations. It consists further in drawing up a basic summary of legislative tools of territorial self-government units and their essential position within crisis management and safety system of the Czech Republic. The second goal consists in evaluating the crisis potential of the administrative territory of the municipality of Loučovice under use of crisis plan of the South Bohemian Region and of the crisis plan of the municipality with extended competence, Český Krumlov. The following research question was created to fulfil the goals of the thesis: Do risks and tasks of the municipality constitute a motive for the municipality bodies to elaborate a crisis preparedness plan? To answer the research question, I made use of specialized literature, lectures and legal standards. That allowed characterizing the public administration system with focus on the competence of territorial self-government units and their bodies when preparing for and dealing with extraordinary incidents. Subsequently, the safety risks of the municipality of Loučovice in case of potential danger to its territory were evaluated, and the acquired information served as base to elaborate a draft of crisis preparedness plan, as one of indispensable parts of crisis management, i.e. planning. The dangers and their causes were identified under use of the crisis plan of the South Bohemian Region, of the crisis plan of the municipality with extended competence, Český Krumlov, and of the extract from the plan of actions for protection of citizens under the Lipno I and II Dam against special flood for the municipality of Loučovice. Further important information was acquired thanks to the cooperation of the Fire Brigade of the South Bohemian Region, the employees of Povodí Vltavy, s. p., and from archive documents of the municipal authority. The own data collection served to elaborate a comprehensive document with a list of the most important tasks of self-government in preparation of and dealing with extraordinary incidents and crisis situations that will be used as a manual for the mayor and the bodies of the municipality of Loučovice within expansion of knowledge in the area of preparation for and dealing with extraordinary incidents and crisis situations. The practical part of the thesis includes the crisis preparedness plan of the municipality of Loučovice that can be used in case of emergence of and dealing with a crisis situation on the territory of the municipality. At the same time, the plan will be used for training of employees of the municipality and for familiarization of corporate bodies and citizens with the character of potential danger.
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Evaluation of the European Cohesion Policy in Selected Region
Podzimková, Ivana ; Tomšík, Karel (advisor) ; Pavel, Pavel (referee)
The diploma's thesis is aiming to evaluate European policy of social cohesion and its growth options in the selected region. The evaluation is connected to the Elbe cycle route and it is based on analyses.
The theoretical part of the thesis introduces the subject of European policy of social cohesion while defining its legislation and framework of the legislation. It also defines the embodiment of regional politics within legislation of the local government i.e. the Czech Republic.
Analyses of the development of the selected project i.e. the Elbe cycle route and its impact on Hradec Kralove district will be dealt with in the practical part of the thesis. Business results of entities participating on the Elbe cycle route project will be gathered and used in order to evaluate selected indicators. Final assessment will be based on benchmarking. Method of comparison, analyses and syntheses will be used to evaluate gathered data. Applicable data will be gathered by research of related literature. Information will be also provided by the executive entities connected to the project, regional websites focussed on cycle tourism and by the town of Smiřice. Data gathered by the entities that cooperate on supervision of the Elbe cycle route project will be used for the statistic assessment.
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Enhancing qualification of employees and their motivation to improve working activities in business
Sokolová, Kristýna ; Tomšíková, Kateřina (advisor) ; Jana, Jana (referee)
The name of this Bachelor´s Thesis is Enhancing qualification of employees and their motivation to augment the effect of work results in business. Its theoretical part defines terms such as human resources, education in business, qualification, competence and motivation all of which were processes along with usage of professional literature. The content of practical part concerns both the innate questionaire for which the emploees of Czech Business Bank were addressed and the concise introduction of Czech Business Bank. Result analyses evaluate questionaires and show not only the degree of employees´ satisfaction with the educational system, but also the motivation of the employer. The final part of the Thesis is focused on recommendation how to improve the contemporary situation.
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