|
|
Branding and its importance to primary and secondary art market in the Czech Republic
Ludvíková, Daniela ; Janištinová, Anna (advisor) ; Dianová, Markéta (referee)
This masters thesis identifies and analyzes the aspects and specifics of branding of an artist in the art industry, which is relatively different from the branding which we know from the corporate world. The first section defines the theoretical background of the branding and marketing communication with focus on those aspects that are relative to an art and its market specifics. Theoretical definition in combination with the outcome of qualitative research, which was conducted with outperforming contemporary artists and representatives of leading galleries in Czech Republic, helps to outline the most important factors and subjects influencing the artists brand creation process which is described in the practical part of this masters thesis. Besides the quality of the piece of art itself, the aspect of the strong brand is unquestionably increasing the value of artists production. Therefore, this chapter investigates those factors and subjects that have remarkable impact on the value of the artists pieces of art. The last section of this paper gives local and international best examples of contemporary artists with strong brand.
|
|
|
Collecting of Modern and Contemporary Art in Czech Republic: its Characteristics and Influence on the Art Market.
Dvořáková, Valérie ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The thesis discusses current state of Czech market and trade with contemporary and modern art via the phenomenon of collectables. Major emphasis is given to the specifics of both young contemporary art in the context of collecting and trading, and using art as a form of investment. Theoretical part is derived from the limited present literature and describes basic mechanisms and theoretical processes of the art market. Practical part presents a mixture of statistics of art market parameters and interviews with professionals, and poses very concrete constructive questions in relation to investigation of the real manifestation of these processes. The thesis concludes with demonstrating that neither assumptions based on theory nor foreign common practice can be employed (due to numerous aspects) on the Czech market, which can be described as strongly conservative.
|
|
|
The contemporary Czech art on the domestic and the global art market
Bacíková, Jana ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The goal of this thesis is to analyse trends of the contemporary Czech art on the domestic market and possibilities of the contemporary Czech artists to succeed on the international art market. The firts part of the thesis describes specific forms of contemporary art and their position on the art market. The main factors influencing contemporary art prices are mentioned. The next chapter is concentrated on trends of contemporary art in comparison with the other segments of the art market. The third chapter is focused on development of the contemporary art on the domestic market. It analyses the present situation on the Czech art market and explores the potential of the contemporary Czech art. The last part of the thesis evaluates a success rate of the contemporary Czech art on the global art market.
|
|
|
Management of an art collection as an investment opportunity
Kálalová, Jana ; Tyslová, Irena (advisor) ; Prokůpek, Marek (referee)
This diploma thesis is dedicated to the phenomenon of art collecting, which under certain circumstances can be considered as an alternative investment. The aim of the thesis is to examine the possibilities of art collecting and investing in the context of both Czech and world art markets, and determine whether art collecting is a form of investment that can generate future profit. Another goal of the thesis is the creation of recommendations that can help collectors create a quality collection while increasing its value over time, no matter if the collection is to be sold afterwards or not. The thesis is divided into several parts. In the first part I describe the collecting itself, various types of collections, significant collectors and also the institutionalized forms of collections in the Czech Republic and abroad. After that I talk about the art market regarding its selling channels together with their advantages and disadvantages for collectors. Subsequently I focus on the price-making process on the art market which creates the base for the next chapter about investing in art where I describe types and rules of investing in art, and afterwards I define the rules regarding the management of an art collection in general with emphasis on its appreciation. In the end I show a practical example of the artworks price development using the artworks of one well-known Czech artist, where some of the formal theoretical statements are applied about investing in art and building an art collection. The whole thesis is assembled together with the opinions of experts from the art field in the form of expert interviews by adding their practical notes continuously to the text.
|
|
|
Is Fine art a viable alternative investment?
Thomas, Vincent ; Štěrbová, Ludmila (advisor) ; Cunnac, Marie (referee)
This paper will study the Art market as an investment opportunity. We will forget about the artistic characteristics of the market (history of art, aesthetic, technic...) and focus only on the business and economic aspects of the market treating art works as tradable goods. Our goal will be to determine whether or not the art market would be a suitable investment vehicle, offering some interesting outlook to investment diversification. This paper will pay a closer look at the recent financial crisis period, trying to understand the mechanism which bonds the financial industry and the Art industry. This will be the key to introduce an investment portfolio including Art as an asset class for investment. Focusing on the performance of such portfolio we will give some further recommendation on how to reach a better than expected performance.
|
|
|
Fine Art Market in the Czech Republic
Zvelebilová, Kateřina ; Tyslová, Irena (advisor) ; Janištinová, Anna (referee)
The thesis describes and compares the way galleries and auction houses are run in our country. A description of a museum of art and its role on the market puts the picture of fine art market the final touch. The thesis characterizes the Czech specifics and their effect on the market with fine art. The core of the thesis is based on interviews with gallerists and art historians together with information from books and specialized periodicals. All the chapters are summed up by the author within her own experience of the topic. The conclusion of the thesis is a summary of all the information and a suggestion of further research on subtopics arising from the thesis.
|
|
|
The Czech art on the domestic and global art markets
Bacíková, Jana ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The main goal of the submitted thesis is an analysis of the global art market and the Czech art market during the period of 2007 - 2012. The principal problems, which are connected with the art market, are mentioned. The next part of the thesis describes institutional forms of the art market with the emphasis on the Czech Republic. The last goal is focused on issues of the Czech art in relation to the global art market.
|
|
|
Trh reálných aktiv - Investice do umění
Zheltysheva, Victoria ; Zetek, Pavel (advisor)
This paper investigates recently emerged branch of Arts Economcs by giving a comprehensive overview of already existing patterns at the Art Market and trying to answer one of the questions, being a subject to a rising number of discussions lately- weather Art can surve as an Alternative Investment Class. Firstly, it takes a look at emergence and evolution of art markets, onwards it provides a review of art market industry components. Furthermore, a monetary issue and specificity of that unique asset are shown. Finally, some art market trends are discussed, followed by possible paths of future development.
|
guest ::
