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Aversion of the Consumer/Investor to Loss
Mazánek, Lukáš ; Chládek, Libor (referee) ; Škapa, Stanislav (advisor)
In this diplom thesis I will deal with relation between consumer and his aversion to loss. Expression of the potential risks that can describe using behavioral theories and psychological approach. The practical part will focus on the description of risk in consumers behavior as an investor. The relationship of these consumers lose due to amount of their income and practical recommendations on how to take into account the potential risks and minimize loss.
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Critical Analysis of Consumer Demand with Regard to Economic Development in the Czech Republic
Holásková, Romana ; Žilková, Zdenka (referee) ; Škapa, Stanislav (advisor)
Master´s thesis deals with problems of consumer behaviour in the Czech republic. Theoretical part of thesis defines basic concepts and data, which relate to consumer demand and information necessary to understand the analysis part. The following part deals with critical analysis of consumer basket and spending costs of households in different commodities. Analytic part is also aimed at economic development and according to it we can deduce reactions of households and related consumer behaviour. At the end the thesis is completed by suggestions to reduce excess spending expenditures, which are recommendation for citizens of the Czech republic.
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Vnímání reklamy spotřebiteli generace Z
Mecerodová, Andrea
The bachelor thesis deals with the topics of advertising and its perception of the consumers belonging to the Generation Z. The literature search will describe marketing communication, its course and the communication and marketing mix. The second part of the literature search will be devoted to a description of advertising and its psychology, including a focus on the target group, followed by a chapter devoted to Generation Z and the characteristics of their buying behaviour and marketing expectations. The results section will focus mainly on the actual research on the perception of advertising by Generation Z consumers, which will be conducted through a questionnaire survey. Subsequently, some of the results will be compared with an indicative analysis. The aim is to interpret own suggestions and recommendations arising from the data obtained, especially for marketers targeting Generation Z.
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Real estate brokerage
Prints, Pavlo ; Eichlerová, Kateřina (advisor) ; Hurychová, Klára (referee)
83 Real Estate Brokerage Abstract This thesis deals with the impact of Act No. 39/2020 Coll., on real estate brokerage and on amendments to related acts (Act on Real Estate Brokerage) on the legal status of consumers. The aim of this thesis is to assess the impact of the Real Estate Brokerage Act on the legal status of the consumer and to compare the findings with the previous legislation. The focus of this thesis is on issues relating to the conditions of business activities of real estate agents and the real estate brokerage contract. For the conditions of business activities, I have focused on the issue of impeccability and professional competence of real estate agents. In the case of the real estate brokerage contract, I have dealt with selected legal institutes introduced by the Real Estate Brokerage Act, which are of the nature of the so-called "protection rules". The systematic division of this thesis consists of an introduction, three chapters and a conclusion. The first chapter contains the basic terminology that appears throughout the thesis. The basic terms include the definitions of real estate brokerage, real estate agent and the interested party as a consumer. This chapter includes a brief summary of the history of legal regulation of real estate brokerage in the Czech Republic. The first...
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Resolution of consumer disputes from insurance with focus on comparison of judicial and selected alternative dispute resolution methods
Škrobánková, Sabina ; Macková, Alena (advisor) ; Pohl, Tomáš (referee)
Resolution of consumer disputes from insurance with focus on comparison of judicial and selected alternative dispute resolution methods Abstract The diploma thesis focuses on comparing judicial and alternative dispute resolution methods of resolving consumer disputes from insurance. Financial arbitration and the proceeding held by Office of the Ombudsman of the Czech Insurance Association were selected as alternative dispute resolution methods. The author characterizes these institutions and the court as the guarantor of the constitutionally guaranteed right to judicial protection. Furthermore, the work analyzes judicial and selected alternative dispute resolution methods in insurance disputes, with the consumer on one side, and on the other side, the insurance company or insurance intermediary. The individual proceedings before the selected institutions and the court are primarily analyzed from the perspective of the participants, especially consumers. The work is divided into four chapters, structured as follows: The first chapter defines key terms such as insurance, insurance contract and its parties, as well as other persons and entities involved in the contractual relationship, entrepreneur, consumers, and consumer disputes related to insurance. The chapter concludes with a brief typology of consumer...
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Změny v chování spotřebitelů při nákupu potravin a nealkoholických nápojů
Osičková, Jana
The bachelor thesis deals with changes in consumer behaviour when buying food and non-alcoholic beverages. The aim of the bachelor thesis is to identify factors that influence consumer behaviour when buying food and non-alcoholic beverages, identify what factors are influencing consumers today, compare the resulting data with historical studies that have been conducted in this area and propose recommendations for Czech retailers in the food and non-alcoholic beverage market. The data were obtained using quantitative research and were processed in Microsoft Excel and Statistica. The results from the questionnaire survey showed that the factors of necessity, quality and previous experience have the greatest influence on consumers.
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Dopad energetické krize na chování spotřebitele v oblasti stravování
Majerová, Jana
This Bachelor theses focuses on the impact of energy crisis on consumer be-haviour in food consumption. The theoretical part describes concepts related to consumption behaviour. Theoretical part also includes energy crisis description, its development and impact on consumer. Practical part includes the analysis of results of the questionnaire survey.
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Segmentácia spotrebiteľov podľa vztahu ke zdravej výžive
Čelináková, Alexandra
The diploma thesis deals with the segmentation of consumers according to their relatio-nship to healthy food. The aim of the work is to identify individual consumer segments on the health food market and draw conclusions and recommendations for the sellers of health food based on the information found. In order to fulfill the goal, an analysis of the health food market was developed, based on which the development and current situation on the health food market was determined. A questionnaire survey was conducted to find out the motives and behavior of consumers in relation to healthy food. Based on the results of the questionnaire survey, the factors that influence consumers when purchasing healthy food and also the reasons that discourage consumers from purchasing were identified. According to the results of the questionnaire survey, segmentation was carried out using cluster analysis. Based on the knowledge gained, five segments were created on the health food market. Recommendations aimed at individual segments were set for sellers on the health food market.
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