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Snowboard Schools of Czech Republic and Slovakia and Their Comparison with Snowboard Schools of the Alps
Kráľ, Branislav ; Indrová, Jarmila (advisor) ; Kiráľová, Alžbeta (referee)
Author's goal is to describe snowboard schools in Czech Republic and Slovakia, to compare them with the Alps' snowboarding schools, and thus assess development tendencies of these schools. Rapid growth of free time in the twentieth century accelerated by favorable conditions of recent times caused the genesis of free-time industry. One of the segments satisfying free-time needs is sport tourism, which is beneficial for both tourists and regions, but which brings up conflicts with the environment. Services in this segment have their specific traits, and all these traits influence the quality of such service. The demanded quantity of these services is highly elastic, making sport tourism sensitive to business cycles. Marketing aiming at people demanding sport tourism products must consider four particular principles: partnership, people, programming, and packages. Further, it is necessary to be familiar with the golden rules of psychology of sales. Snowboarding began to come to light in the 70s of the twentieth century. First European snowboarding schools began to rise in the early 90s, but the sport was only being taken seriously after its debut at Nagano Olympics. In the author's way of understanding, a snowboarding school is every organization or a part of an organization teaching snowboarding in any form. The most wide-spread schools are those based in winter resorts. Clients consist mainly of children, while their parents are those who pay for the fun. The schools thence try to be reliable and professional, so as to attract paying parents, and stylish, so as to attract young people and children. Tough competition makes snowboarding schools offer quality and creative services. Enriching the scope with freestyle lessons is the legacy. What makes instructors professional are licenses, among which those issued by ISIA are accepted the best. Except for a license, an instructor is asked to be outgoing, keen on his sport, creative, open-minded and enduring. To a great part, instructors are motivated by their stay in the mountains itself. When teaching, they must proceed step by step, so as to make students feel learning is easy. It is crucial to state that Slovak and Czech snowboarding schools inspire themselves by Alps' schools, hence watching Alps is a sort of a peek into future of schools of our home region.
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