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Space management of a retail unit
PEŠKOVÁ, Lenka
This bachelor thesis deals with the space management. It also describes the category management, its parts, benefits and barriers. It is stated shortly something about merchandising, especially about his tactics or the placing of goods on the shelves. An important component plays an atmosphere of shopping. You will learn how to operate the customer not only music or smell, but also the colors and lighting. There is also a frequently used presentation techniques that lead to alert the customer to the product and follow purchase of the product. To find there are also factors that can influence customers both a positive and also negative impression. One chapter is devoted to purchasing behavior of consumers for which it is very important to know the shopping and consumption behavior of customers. The practical part focuses on the customer satisfaction with the arrangements of selling space. It is also focused at the satisfaction of ordering goods on the shelves, frequency of purchase, and last but not least, the factors that most influence the customers to buy.
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Facors Reviatalization of Brownfields in the Czech Republic
Osman, Robert ; Frantál, Bohumil ; Kunc, Josef ; Klusáček, Petr ; Martinát, Stanislav
The paper deals with reuse of brownfields in the Czech Republic. Based on the analysis of information about re - use of residual spaces are shown major changes in the current management space. The paper is based on a comparison of two data files - specifically, the existing brownfields database managed by the CzechInvest and own database of brownfields that have a lready been revitalized. The paper is divided into three parts, the first part of the paper analyzes the structure of a revitalized brownfields, in the second part of the paper, the structure of this file is compared with the structure of existing brownfie lds and the third part analyzes the factors revitalization of brownfields. The paper aims to answer the question what functions take the brownfields after revitalization and what factors determine their reuse.
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Space management of a retail
PICKA, Ondřej
The work deals with the most influence of the purchasing decisions of customers, their satisfaction with the store layout and comparison between present model and the new model. The first part of the work is about the problems of space management and its parts and is contained from the basic principles of space management, types of consumer purchasing behaviour, merchandising and store layout. In the second part of this work is describing about the current model business unit, questionnaire of customers and new model based on the questionnaire. The work also includes a questionnaire as an attachment, a comparison of the current and the new model and the proposed changes.
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Creating the Concept of Category Management
Lepař, Martin ; Hesková, Marie (advisor) ; Čapek, Michal (referee)
The goal of this thesis is to define proces of creating the concept of category management and to apply the proces via existing assortment concept of certain retail company. The theoretical part covers basics of category management, merchandising and other related disciplines and its influence to creating concepts. Practical part includes detailed description of creating the concept, realized by retail company, selling Do it yourself products. Creation proces will start by anylysing current sutiation, following by determination of category strategy and objectives and implemetation of new concept.
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Simulation model of a retail store
BRYCHCÍN, Karel
In this work are summarized the theoretical basis of retail and simulation models usable as decision making support in the management of retail units. There are described the specifics of retail and specifics of retail units in terms of their classification and basic theoretical foundations for the creation of simulation models. The work also describes the default multi-agent simulation model created by the leader of this work,. Ing. Viktor Vojtko, Ph.D., on which this work builds. Then work describes creation of case studies using multi-agent simulation model, including the calibration process of models for these case studies. General methodology of creating case studies is described in next part of the work. Then the created methodology is varified by scenarios and the last part describes proposals for further editing of simulation model.
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SPACE MANAGEMENT OF SELECTBUSINESS COMPANY
RENNEROVÁ, Monika
For analyzing of chosen bussines firm{\crq}s space managment, which is hypermarket Globus, ČR, k. s., České Budějovice I used mainly marketing research work for my project, I carried out by questionary investigation. From the results informants stated in the list of questions is obvious, that shopping in hypermarket Globus is prefered more than shopping with different firm. The reasons are Globus hypermarket has a large selection of grocery and ungrocery merchandies, well-arranged products in shelves, an in built resturant {--} great for lunch, place where you can relax and a lot of parking space. Hereafter I found out, that shelf system in Globus hypermarket is mostly suitable. Customers who don`t agree with allocation by space managment of Globus, aren`t satisfied with location of food and drinks, which are on the opposite sides of the hypermarket. In my opininon, I think, changing the location wouldn`t be reasonable solution. Since beverages have their own archival store and loading platform relocating food next to supplies would cause relocating the archival store as well. In addition the hypermarket would lose part of it{\crq}s profit. Customers walk from one side of the shop to the other side and wouldn`t even realize. This will increase the chances of customers buying something in other departments, where they didn`t mean to go.
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Merchandising of a make up segment within the chosen international company
Vyskočilová, Marie ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with merchandising. Merchandising is a new discipline achieveing a high development potential and being more and more important in the competitive business environment. The teorethical part describes the basic concepts of the merchandising, its definitions, types and possible merchandising strategies. The practical part explains and shows whole merchandising process of the make up merchandising on a real examples from the chosen international company.
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