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Analysis of the market discount sites
Sýkora, Petr ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Discount servers in the Czech Republic enjoys great interest from the very beginning of its operation in 2010. This thesis analyzes the discount sites and aims to show the various activities that involves the operation of discount porta but also that the portals discount model is sustainable. The first chapter describes the various parties that participate in collective purchasing and marketing mix. The second chapter is devoted to the history and development of the discount sites. The third section presents the selected server and its business strategy, the fourth chapter is devoted to marketing activities. The last fifth chapter describes the future perspectives and developments in the coming years.
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New ways of marketing applications in the gastronomical services
Petránková, Hana ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
For the gastronomy facilities it's very difficult to keep their position in the gastronomy market. If the restaurant wants to be successful it must reflect need and expecations of its customers. The most important factors are: environment of restaurants, excellent cuisine, professional service and good marketing. The facility can use a lot of marketing tools, which are constantly changing due to rapid development of information and communication technologies. The aim of this thesis is interpretation of discount sites as a new marketing tool for gastronomy facilities. Theoretical part deals with general marketing issues in gastronomy and it describe the principle of discount sites. The aim of the practical part is to gain practical knowledge and experiance how the model of discount servers it works in the gastronomy sector. The issue is analyzed from two points of view. The first is from gastronomy facility (how gastronomy facilities use discount servers and what positives bring to them). The second point of view is the angle from customer, whether the client is satisfied with the offer of discount servers. Materials for this section were obtained on the basis of interviews with some of discount sites, with co-owner of the restaurant "Mimoměsto" who used 3 times the offer discount servers in the past and on fieldwork based on research in 15 selected gastronomy facilities which participated on discount servers. Discount sites are very young dynamic industry, which began flourish in the CR. Czech customers are getting used to them and like them. In the future is expected growth in turnover of discount sites, but a reduction of their number to keep only reliable ones on the market.
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New Trends in Marketing
Morávková, Jana ; Průša, Přemysl (advisor) ; Odehnalová, Jitka (referee)
The assignment is mainly focused on the new trends in marketing with Internet assimilation. Beyond description of the main Internet function and use in Czech Republic, the assignment considers the latest marketing trends. More in detail the assignment is descripting the function of the group shopping. Both in USA (where the Group shopping came into being) and Czech Republic. A part of the assignment is also a research based on a questionaire, which is dealing with the Group shopping and it's future in Czech republic more into detail.
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