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Marketingový mix vybraného podniku
KLEPLOVÁ, Martina
The bachelor thesis deals with an evaluation of a questionnaire survey of the marketing environment of the Solnice Restaurant in České Budějovice. Subsequently, a SWOT analysis is conducted to determine the restaurant's position in the market. The aim of the work is to propose improvement in options for the marketing mix based on the results of the questionnaire and SWOT analysis
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Modern Optimization Methods for Interpolation of Missing Sections in Audio Signals
Mokrý, Ondřej ; Kowalski, Matthieu (referee) ; Koldovský, Zbyněk (referee) ; Rajmic, Pavel (advisor)
Poškození audio signálů je v praxi běžným, avšak nežádoucím faktem. Ke ztrátě informace může dojít nevhodným záznamem (nízký vzorkovací kmitočet či dynamický rozsah), chybou přenosu (výpadek vzorků), poškozením média či z důvodu rušení. Odstraňování takových poruch je možné pomocí inverzních úloh. Tato práce se konkrétně zaměřuje na situaci, kdy jsou úseky audio signálu o délce v řádu desítek milisekund zcela ztraceny a cílem je chybějící vzorky interpolovat na základě kontextu a vhodného modelu signálu. První část dizertační práce se věnuje metodám konvexní i nekonvexní optimalizace, které hledají řešení interpolační úlohy na základě předpokladu řídkosti časově-kmitočtového spektra. Obecný základ i některé algoritmy jsou převzaté z literatury a přizpůsobené interpolační úloze, řada modifikací a experimentálních přístupů je originální. Druhá část práce je zaměřena na využití nezáporné faktorizace matic, s níž lze sestavit pravděpodobnostní model spektrogramu signálu a tento využít pro jeho interpolaci. Z tohoto modelu pak vychází úspěšný rekonstrukční algoritmus, k němuž jsou v této práci odvozeny dvě alternativní metody. Závěr práce se věnuje rozsáhlému experimentálnímu ověření funkčnosti metod na skupině hudebních signálů. S využitím objektivních ukazatelů kvality interpolovaného signálu je ukázáno, že v jednotlivých třídách metod vedou navržené modifikace ke znatelnému zlepšení kvality či zlepšení konvergence oproti metodám základním. V rámci studovaného rozsahu poškození pak zejména algoritmy využívající faktorizace konkurují současným nejlepším metodám pro interpolaci chybějících úseků audio signálu.
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Building marketing advantage by using aroma marketing in the selected company in tourism
PAUKNEROVÁ, Aneta
The bachelor thesis deals with the study of the influence of aroma marketing on customers in the restaurant Penzion Pohádka. The data collected from questionnaire survey and observation analyses whether this type of marketing has an impact on customer satisfaction in the restaurant. The main objective of the bachelor thesis is to propose a specific application of aroma marketing in the selected tourism enterprise. The methodology involves a combination of quantitative and qualitative research including questionnaire survey and observation. The resulting findings showed that the aroma of cinnamon positively influences the perception of the restaurant environment, contributes to overall customer satisfaction, increases customer financial spending, increases the time spent in the restaurant and other findings. This work provides new insights into the importance of the influence of aroma in a restaurant establishment that can lead to competitive advantage and customer loyalty to the establishment.
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Area for Breeding Horses
Prašivková, Regina ; Maceková, Věra (referee) ; Myslín, Jiří (advisor) ; Skála, Jiří (advisor)
The aim of the thesis was drafting of a Area for breeding horses in the area of village Lipuvka. There are area for horses, riders and some other functions like a accommodation and restaurants. All of these functions are emplace to the single object. Storage is emplace in the other neighboring object. There are parking, enclosure and carousel for horses in the area. The main space is oval horse-riding arena. There are all of the funtcions around the horse-riding arena which are connected to each other. Bachelours thesis is focused on the main object. It is the main entry with the hall with reception, cloak room, playground, restauration, two storeyed flat and greenroom which is placed over the restaurant.
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WINE HOUSE NIKOLSBURG MIKULOV
Valová, Markéta ; Velehradská, Dagmar (referee) ; Dýr, Petr (advisor)
The topic of this diploma thesis was to design a winery house in the open landscape in a traditional wine landscape of Mikulov. The designed building serves as a four stars hotel with apartment rooms, restaurant, wellness, wine shop and a small wine farm with a storage of wine. There are unique views to the Mikulov city, Turold hill and surounding vineyards. The longitudinal axe is oriented on northeast–southwest. Majority of rooms, terraces and both atriums are directed on prospective axes. The object has one basement and three groundfloors. It is (situated) into the sloping terrain and constrasts with the wavy landscape of Mikulov for its racional and linear conception. It is inspired by terracced formations in near suroundings and uses it for its mass as well. It creates a new landscape dominant that remainds the geological formation of limestone situated in the surroundings of the Mikulov city. The regular rhytm of windows on facade refers to the Mikulov´s renaissance. The regular placement of window openings, and their rhythm are inspirated by Mikulov renaissance. Smaller holes, glass surfaces, light color of facade, green roof and shielding elements prevent from overheating the object during the summer. The water element in the courtyard offers pleasant refreshment for the visitors.
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Center of Rest in Lavičky
Pospíšilová, Iveta ; Soudek, Pavel (referee) ; Kalousek, Lubor (advisor)
The topic of this master´s thesis is a new building design of recreation centre in Lavičky and processing of project documentation for this building realization. This thesis is furthermore completed with two specializations. It deals specifically with a specialisation in the field of technical facilities of buildings – heating and air conditioning. The recreation centre is a complex of two units that will provide restaurant and accommodation services with leisure activities facilities. In one of the units there is designed an accommodation facility with smaller wellness area, in the other unit there is designed a restaurant. The estate where the units are located occurs in the north part of the village Lavičky. This locality is built up by family houses and apartment blocks. The architectural solution of the designed units follows on from the concept of simple country object where the object has the shape of rectangle ground plan and is roofed by typical saddle roof. The building of the restaurant and also the guest house is in the shape of rectangle and is roofed by double sheathed saddle roof with metal folded roofing in dark grey colour. As well it utilises modern elements of architecture as big window openings or dormers. The filling of the openings will be accomplished by wooden windows in natural shade. The façade of the units is designed in that way to match both unis together. It is solved by white façade paint in combination with cement splinter panels imitating wood or cement splinter panels in grey colour and is completed by outdoor wooden pergola or wooden storm porch. The wall base part is formed by mosaic façade in grey colour. The layout solution of the units follows on from operation requirements of the particular services and they are separated in space for customers and for operation space. In the unit of the guest house there are designed 9 suites with 22 beds. In the ground floor there is designed one suite for persons with reduced mobility and o
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New synagogue in Trutnov
Král, Ondřej ; Benedek, Borislav (referee) ; Dulenčín, Juraj (advisor)
The diploma project is an elaborate design of a synagogue including associated facilities for the Jewish population in Trutnov. The proposition is designed in the phase of architectural study. The location of the proposal is placed near the historic centre of Trutnov. The intention of the proposal was to respect the conditions of the surroundings and relations with the environment and at the same time provide the Jewish population with representative and sufficiently sized spaces for their activities. The main building also provides an opportunity for chance encounters between the Jewish population and the public, thus indirectly contributing to the growth of the Jewish community and awareness of Judaism as such. The main building is a three-storey building placed in the terrain so that it forms natural "stairs" in the slope of the hill. The roofs of the building also serve as walking terraces, which ensure the accessibility and walkability of the plot. In the basement there are garages, the 1st floor contains a kosher restaurant and space for co-working. On the last floor, a mikveh, a space for the administration of the Jewish community and an archive of Jewish literature are designed. The second designed building is a newly designed synagogue, which stands on the site of the old synagogue. The original synagogue was burned out during Crystal night. The design pays respect to the original synagogue by including the floor plan of it in the paving pattern.
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Pension for the elderly
Nykodým, Petr ; Třeštíková, Jana (referee) ; Berková, Petra (advisor)
The subject of my diploma thesis is the design documentation for the pension which is designed for the elderly and will be supplemented with a specialty from the air-conditioning branch. The building is situated in the western part of the town Bystřice nad Pernštejnem and it's located at 3058/3 about the total area of 8315,2m. The total footprint of the suggested building is 1161,2 m. The subject has got an irregularly-shaped floor plan. It is made of three subsequent triangels, it has got three above-ground floors with partial basement. The roof of the building is suggested as a warm flat roof with coating insulation. The structural system of a building is designed as longitudinal with shear walls. The exterior building masonry is suggested from sharpened clay blocks Heluz STI 40 with thickness 400 mm. The contact thermal insulation system ETICS with an insulant from EPS with thickness 100 mm is designed for all building. The building for the elderly is from its bigger part meant for citizens who are older than 65 years in the flats for one or two persons in 2FLR and 3FLR. The space for essential services to the residents is located on the 1st FLR. There are also a cafe and a surgery located in a smaller part of the 1st FLR, which are to be used both by the residents and the public.
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Sports center
Rohlena, Jan ; Vitík, Jan (referee) ; Daněk, Lukáš (advisor)
The objective of the present thesis is to design a sports center and provide the relevant design documentation for it. The designed building is situated on a flat plot in Hradec Králové which is intended as a building plot or a sports/relax area. The designed sports center is a two-level building without cellar with a flat roof. The building foundations are designed as foundation strips, mainly from plain concrete. The external, loadbearing, and partition walls are designed with clay blocks POROTHERM. The floor structure is designed with prestressed concrete floor slabs SPIROLL. The thermal insulation is resolved with ventilated facade with facade panels. CEMBRIT SOLID. The building is divided into three individual functional units with one shared entrance. It consists of two sports halls with facilities designed for sportsmen and staff, and a gym together with the facilities for costumers. A restaurant and a kitchen are situated in the second floor.
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