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Brand perception
VAŇKOVÁ, Veronika
The aim of this bachelor work was to analyze the perception of selected brands from the customer's perspective and from the perspective of brand founder called Regional Agrarian Chamber of the South Bohemian Region. To determine the attitudes of opinion on brand perception by the customer, I developed a questionnaire survey using semantic differential. First hypothesis, which argues that the selection of food plays an important role in regional mark at least half of the respondents, was refuted. Customers perceived the regionality as the most important criterion. The research showed that for respondents is very important high quality, but also the lower price and best evaluation are very important criterions for customers. Hypothesis number 2, which says that the brand owner CHJ has a more positive picture of the perceptions of customers than it is in reality, was confirmed. Founder CHJ brand has a positive idea of the perception of the brand, but the differences between this perception are not noticeable because of their own research, brand perception among its customers. When proposing to amend the emphasis was on increasing brand awareness. For this purpose, it was suggested to isme magazine in every three months. Consumers were presented by the newly awards manufacturers with their products. Distribution and financing was mainly doing by the Regional Chamber of Agriculture of the South Bohemia. In conclusion, the CHJ brand is not completely unknown in the eyes of the customer. It creates a certain image that customers perceive and which over time will become stronger and stronger. The fact that it really was so, they can make suggestions and recommendations given in this work.
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Regional brands and their role in the consumer food market
TYŠEROVÁ, Zuzana
This thesis focuses on the analysis of regional brands in South Bohemia in the consumer food market. In the theoretical section describes concepts such as marketing, marketing research, purchasing behavior of customers, brand, regional brand and quality of food. Furthermore, the analyzes of regional brands, which are located in the South Bohemian Region. The practical part is focused on questionnaire survey. The aim is to identify respondents from most regional brand in the South Bohemian Region and their position in the consumer food market.
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Model of regional brand introducing and spreading
PAVEZOVÁ, Iveta
The dissertation thesis is focused on regional brands. The main objective was to create a general model of regional brand introduction and its further spread. A perspective of the business entity is taken. The model was then applied to the South Bohemia region of Czech Republic. A decision support system was designed from this application to help the entrepreneurs to implement the most effective regional brand for them. The thesis also defines the basic terminology associated with regional brands. The conclusion formulated recommendations on the further development of the model, respectively, other application of the model and further researches.
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DESIGN AND APPLICATION OF REGIONAL FOOD BRAND
KREJČOVÁ, Kristýna
This bachelor´s work is focused on a creation and use of regional food brands. It´s point to the importance of brand to consumers and what is consumer´s altitude to the brand. The work inspects, how the production of successful brand is important. The conditions for reaching the brand ,,Regional food´´ for small and medium food companies are in the content. The practical part is focused on a questionnaires, which were hold in South Bohemia. Thanks to respondents we can know something about using of regional brands of food in regional consumers trade and about the impact of brand to consumers.
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Analysis of Application of the Regional Brand Prácheňsko
NIKRMAJEROVÁ, Monika
The subject of this thesis is to evaluate the regional brand name Prácheňsko. The exordium contains the regional labelling valid throughout the Czech Republic. The following section is focused on the topic of the implementation of the regional brand name ´Prácheňsko´ and the single brand name ´Prácheňsko ? the regional product ?´. The main part of the following thesis comprises the questionnaire survey results that were organized by one of the local action groups. The conclusion of thesis is based on the primary and secondary detective data and suggestions of their solution.
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Regional brands and their role in the consumer food market
KUČERA, Jaroslav
The bachelor work is focused on the tasks of regional brands in the food market. In the theoretical section describes marketing, marketing research, brand, regional brand and consumer behavior. The practical part is focused on a survey by questionnaire. The aim was to discover how ordinary consumers are responding to regional food labeling.
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Regional brand as a tool of regional development
TRUHLÁŘOVÁ, Jiřina
The aim of this thesis Regional brand as a tool of regional development was to analyze the contribution of regional brand ?Šumava ? original product? to regional development in tourism sector, specifically at service providers. In the theoretical part were identified marketing terms and also other terms concerning of work theme ? as regional brand, regional development and to it related sustainable development are. The practical part is focused on collecting and analyzing primary data by using interviews with service providers ? with one uncertified pension and with one pension certified by certificate ?Šumava ? original product?. For both types of pensions were formulated similar questions concerning of brand ?Šumava ? original product? and for possibility to its contribution to regional development. The answers were then summarized and compared.
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Regional brands awareness
HLAVÁČOVÁ, Nora
The topic for this thesis was Regional Mark Awareness. Its aim was to find out, how aware are entrepreneurial subjects in a chosen region of the Regional Mark Šumava-originální produkt.The first part of my thesis is dedicated to information about the above mentioned topic. Necessary secondary data were obtained from expert publications, magazines, newspaper (especially newspaper called Doma na Šumavě), and from Regional Development Agency Šumava web pages. I gathered primary data in the second part. These data were obtained by quantitative method and a questionnaire was used. The questionnaire consisted of 11 questions and I asked various subjects from Šumava region in districts Český Krumlov, Prachatice, Klatovy and Domažlice. Traders and small and medium entrepreneurs who have business in the area of services and accommodation, in catering, shop services and the last category was other, where asked subjects could write down specific areas of business.
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The analyse of exploitation the regional brand by chosen producents in the region of Šumava
ŠVARCOVÁ, Michaela
The main goal of the bachelor thesis was analyzed the regional brand Šumava The Original Product and impacts of producers, who are joined the process of certification. Marketing, marketing operating, marketing mix, the brand operating and regional brand are described in the teoretic part. Practical part is based on system of conversation with producers. The goal were find out contributes, main estimated elemnts of promotion and satisfaction with the brand. On the basic of results were suggested several proposals, how to improve knowledge about the brand and its promotion.
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