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Ideální obsluha mladých u mobilního operátora v Česke republice
Földesová, Simona ; Král, Petr (advisor) ; Karlíček, Miroslav (referee)
The main goal of the master's thesis is to understand the actual needs of Czech Generation Y and propose a mobile services product fitting the best their needs. The topic is approach from both theoretical and practical perspective. Theoretical part proposes a better understanding of researched topic and conducts a deep market analysis. The practical part follows with the research and precise definition of the target group, its buying habits and the major unmet needs.
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Trh mobilních technologií v ČR u vybraných cílových skupin
Doležalová, Lenka
DOLEŽALOVÁ, L. The mobile technologies market in connection of chosen customer groups in the Czech Republic. Bachelor thesis. Brno: PEF MENDELU, 2014.The aim of this bachelor thesis is a market research of the mobile technologies in the Czech Republic. This thesis describes an actual situation on the market. It also identifies and evaluates needs of retirement people, their knowledge of mobile phones and their satisfaction with the services provided by a mobile operators. The personal questionares and interviews were the main sources of information. The main results and recommendation are summarized in the conclusion of this report.
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Phones Czech consumers expensively? Market analysis of mobile operators in the Czech Republic.
Masák, Tomáš ; Hudík, Marek (advisor) ; Zemplinerová, Alena (referee)
This thesis will examine whether the price level on the market of mobile services in comparison with other countries is high or not. After performing own international price comparison which revealed high price level in both analyzed consumer baskets thesis offers some possible options which could lead to the current high price level on the market. The observed high market concentration is one of the possible solutions and leads to discover several solutions whose analysis shows that high price level in the Czech mobile services market cannot be associated with only one factor. The price level is mainly affected by the absence of more operators which can be partly attributed to the insufficient steps of market regulator - ČTÚ especially in the area of termination fees and lease licenses to operating in mobile networks. Both of these steps are also very important for the future development of the market.
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Competitive trends on the market with mobile services in the Czech Republic at the beginning of the 21st century
Knollová, Veronika ; Císař, Jan (advisor) ; Munzi, Tomáš (referee)
Diploma thesis analyzes market with mobile services in the Czech republic. Goal of the thesis is to answer the question, if chosen solution by Czech Telecommunication Office is optimal for increase of competition on the market. Theoretical part firstly is concerned with state interventions (and so licensing) from the point of view of well-known economists. Secondly, then the historical process of telecommunications in United States and in Europe is outlined. Finally, legislation and its current changes are mentioned . Practical part introduces market using Porter's model of five competitive forces, PEST analysis and SWOT analysis. Special chapter is dedicated to foreign mobile markets in chosen countries (in Germany and France) and compares them to the Czech one. Empirical and theoretical data doubts that the effective competition on the market can be achieved by licensing and so auctions.
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Analysis of the competitive mobile market in the Czech Republic
Honzáková, Tereza ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The work deals with the effectiveness of competitive mobile market in the Czech Republic. It assesses the behavior of mobile operators on the Czech market and its impact on end users. The work is divided into theoretical and practical part. The first part deals with the description of the telecommunications sector as a network industry showing features of imperfect competition. Then there are the institutions responsible for regulating provided mobile telecommunications market and their scope. The second part deals with specific economic values achieved by individual operators, and then their characteristic strategies for those operating in poorly competitive market. There is made an order in final conclusion for efficiently competitive environment.
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Possibilities and limits of the method of Mystery Shopping - in the selected area
Rýparová, Kateřina ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
This thesis deals with the mystery shopping, which is described from a theoretical and practical point of view. For its application in practice has been chosen area of Czech mobile operators. Telecommunications market in the Czech Republic points to a highly competitive environment. The aim of the work will be understanding and comparison of the advantages offered services and customer access levels for O2, T-Mobile and Vodafone in terms of three different clients (pensioners, students and entrepreneurs). As a result, this work should provide recommendations on what type of customer should each operator to focus the media with regard to perceived competitive advantage, and on what segment would in turn be incorporated into the future.
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Is the only result of mobile operators´ union price regulation cheaper roaming rates?
Kohoutová, Iveta ; Janíčko, Martin (advisor) ; Thorovský, Jan (referee)
The aim of my work is to evaluate the effect of roaming price regulation on the market of mobile phone operators and determine, whether the only result of union price regulation of mobile operators is cheaper roaming rate. The roaming price regulation mainly resulted in the decrease in the cost of messages, calls (both incoming and outgoing) and data services when using the phone within the European Union. Roaming prices were previously very high. The roaming prices have dropped significantly since 2007, when the EU roaming legislative was introduced. I came to conclusion, according to established data, that mobile operators' roaming price regulation have affected also other spheres (mainly cost of messages sent to foreign phone numbers). Furthermore roaming price regulation have affected delay of domestic prices - cutting and developement of services.
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Customer Intimacy in Mobile Retail
Míček, Martin ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The master thesis deals with the topic of customer intimacy in mobile telecommunications and describes how the concept of a value-based strategic approach called "customer intimacy" can be applied in telecommunications industry, illustrated on an example of a mobile operator customer relationship lifecycle model. The goal of the thesis is to evaluate mobile telecommunications industry potential for application of the value discipline of customer intimacy and illustrate a high-level framework of Customer Lifecycle Management model as the first transformational step towards customer-intimate organizational design. The thesis sets main hypothesis on the assumption that adoption of the strategy and principles of customer intimacy enable a mobile operator to capture ownership of positive customer experience and secure a sustainable competitive advantage, thereby presenting a powerful counter-measure against the zero-growth industry outlook. As a sub-hypothesis the author postulates the statement that CLM infuses highly-effective methods to capture additional customer value and positively affect mobile operators' profitability. The theoretical part defines characteristics and components of customer value in business relationships and describes truths featuring the new world of competition. This new paradigm of competition leads to the definition of rules for delivering superior value in the following subchapter. Consequently, three value-based strategic approaches towards market leadership (denoted as "value disciplines") are identified and characterized. The second part presents the goals and key principles of the value discipline of customer intimacy and adverts to distinctions in theory and business practice. The author identifies forces driving strategic initiatives focusing on customer value perception and expectations. In this part the opportunities for adoption of customer intimacy in consumer telecommunications industry are also assesses. The penultimate subchapter describes concept of customer experience cycle that will be leveraged in the practical part of the thesis. The last subchapter then examines the importance of service identity for telecoms' successful adoption of the discipline of customer intimacy. The third part is analytical and provides industry research of European telecommunications market. The individual subchapters describe trends in development of fundamental performance indicators. In the fourth, practical part, the author presents the topic of customer lifecycle management. It describes what basic set of expectation customers have towards the relationship with a mobile operator. Then, a conceptual framework of customer lifecycle model is composed and analyzed. The penultimate subchapter pinpoints measures of value based customer profitability, interprets their applicability for decision-making on market investments, and indicates their interlock to value for shareholders. In the last subchapter, a set of recommendations is provided to mobile operators considering infusion of customer intimate principles into their organization. With respect to the practical part and main hypothesis, the author regards the goal of the thesis as fully achieved and the sub-hypothesis of the practical part as confirmed as well. The author used the following methods of research: general research of corporate strategy, marketing and CRM literature, interviews with telecommunications professionals, analysis of corporate financial filings, collection and reading of market research papers and consulting reports, study of statistical data.
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Usage classification trees in market analysis
PROKOPOVÁ, Kateřina
In my thesis I dealt with usage classification trees in market analysis, whereas I focused on area providing mobile services. The aim of my work was, by use of progressive methodology CART (classification and regression trees), to identify important factors biasing consumer behavior. On the basis of this questionnaire inquiry I have came the opinion, that consumers purchase mobile phone services base on their net monthly income, age, occupation, services required and whether they use the mobile service for personal or business purposes.
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Development and aspect mobile access point in the Czech Republic - a case study O2 Teléfonica
Havlíčková, Klára ; Toman, Prokop (advisor) ; Hirsch, Jan (referee)
The topic of this work is to develop a vision of mobile connections in the Czech Republic. This work focuses on current and future development of mobile Internet. The aim is to monitor and characterize the different ways mobile internet in connection mainly with the company "Telefónica O2 Czech Republic as but also for other mobile operators. Specify the technology and describe what options they offer. Submit a review, compare and evaluate the current technology providers, mobile internet connection in the country. The thesis is divided into several parts. The theoretical part is aimed at describing the various technologies (GSM, GPRS, EDGE, UMTS and HSDPA), which are operators in the Czech Republic offered. The greatest emphasis is placed on the technologies of UMTS and HSDPA. The second part is historical, describing the history of mobile networks in the Republic, the history of mobile communications in the data and the development of mobile connections in the country. Third more practical part focuses on case study "Telefónica O2 Czech Republic as" where technology is analyzed from a mobile data transmission before and after today. Furthermore, this includes the important part and a comparison of technologies for all operators, which are detailed technology operators to use. Another section is devoted to the possibility of upgrading the network of the future, which is described in 3GPP-LTE, its future and also the advantages and disadvantages, as well as expansion of EDGE in the O2. The part is specified testing suppliers, namely O2 plans to test LTE network, and also mentioned something about standards and authorization in the EU. Finally, future benefits and O2, which is described as extending the coverage of UMTS and what are the benefits of O2 for residential and business customers. The total contribution theses see the approach and mobile internet services to get you started on the market in the CR.
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