Home > Search Results: keywords:"mediální plánování"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.00 seconds. 
Kit Kat Nestlé media campaign proposal
 Marečková, Táňa ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
The thesis describes the media planning proces of each media type. Analyses actual situation on the media market, main competitors and proposes a new media campaign for Kit Kat.
Detailed record
The analysis of preferences of media investments in Czech Rep.
 Tomanová, Lucia ; Postler, Milan (advisor) ; Veletová, Andrea (referee)
The main topic was the analysis of media investments to TV and internet, what are the trends of investment preferences to various media types and what factors influence these preferences. At the end I made a prognosis how will the TV and internet investments progress in next ten years.
Detailed record

National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English