|
|
Behaviour Patterns and Development Approaches of Small Enterprises
Bumberová, Veronika ; Blažek, Ladislav (referee) ; Mikoláš, Zdeněk (referee) ; Tvrdoň, Oldřich (referee) ; Koráb, Vojtěch (advisor)
None of the company, including small businesses, if they want to survive in the current dynamic environment and growth, can not remain static, so some level of adjustment, improvement or change becomes an essential part of operating a business. In order for organizations to grow and survive in the current environment, they must respond to external and internal stimuli and develop systematically. Over time, organizations have developed a strong and persistent pattern of behavior. The aim of the dissertation thesis is to identify and explain the development approaches of small enterprises from the chosen service sector in the Czech Republic through strategic and other internally realized organizational changes and capturing the overall patterns of behavior in the form of the interactive effect of the attributes of the development of these enterprises. The thesis is based on the literature on corporate behavior in organizational theory and the subcategory of organizational changes due to the focus on aspects of decision making in organizations in a changing environment that deals with issues related to the different nature, context and process of change and their proactive or reactive character. The thesis is based on the researcher's pragmatic attitude in the form of a mixed research strategy implemented by a combination of quantitative and qualitative research on a sample of small firms falling under the category of knowledge intensive services. Based on the triangulation of the empirical data obtained from the questionnaire survey and the outputs in the form of a comparative case study on the two most represented in this category representatives (IT services and architectural activities), the results are presented with a view to answering the research questions and objectives stated in this work . The outputs of the dissertation identify specific developmental approaches in the behavior of the Czech population of knowledge intensive services as subsets of SMEs and also reveal the content of the context between the individual attributes of the development of these companies. The results of the research bring practical and theoretical benefits, which are discussed in the conclusion of this work.
|
|
|
Economic Efficiency, Competition and Equilibrium in Heterogeneous Production
Průša, Jan ; Benáček, Vladimír (advisor) ; Pertold-Gebicka, Barbara (referee) ; Klein, Peter G. (referee) ; Daraio, Cinzia (referee)
This thesis provides a bridge between two strands of efficiency literature. As we describe in the first part, the theory of efficiency is generally focused on equilibrium and mild devia- tions from it. In contrast, empirical studies document large variations in efficiency that are persistent in real economies. We describe two theoretical concepts as driving forces behind fluctuating performance of companies. Firstly, efficiency is derived from competition and is dynamic by its nature. As production happens in time, changing supply and demand conditions induce the ne- cessity to continuously adjust production processes. These changes are implemented under conditions of uncertainty, which directly leads to regular inefficiencies, implying that out- of-equilibrium situations are normal rather than rare. Secondly, standard models typically rely on price exogeneity to separate technical and allocative components of overall economic efficiency. We point out that this assumption is likely to fail due to extreme heterogeneity of the units of analysis. We elaborate in detail on the significance of heterogeneity in efficiency models, especially the heterogeneity of capital. As a result we demonstrate how various combinations of heterogeneous assets imply further swings in efficiency. We show that integrating both...
|
|
|
Tržní rizika v internacionalizaci malých podniků ze strojírenství
Vencálková, Šárka
Market risks in the internationalization of small enterprises in engineering. Bachelor thesis. Brno: Mendel University, 2016. An abstract is in English. Bachelor´s thesis with the key market risks that are associated with the process of internationalization of small businesses in the field of engineering. The aim is to identify key market risks and then to propose measures that will minimize these risks. The theoretical part explains the concepts of globalization and internationalization, the internationalization of selected models, the definition of SMEs, the risks in foreign trade, market risk and the possible entry into foreign markets. In the practical part defines the notion of engineering, distribution engineering division according to CZ-NACE. The research is based on a survey where data are collected by means of measures designed to minimize market risks.
|
|
| |
|
|
The use of Competitive Intelligence methods for company Intergraph
Kuznetsova, Kristina ; Molnár, Zdeněk (advisor) ; Zumr, Jiří (referee)
Thesis deals with the use of Competitive Intelligence methods for selected IT company. The main objective of this work is the use of competitive intelligence analysis within the company and the characteristics of the company's competitive environment. Another goal is to identify appropriate information sources to obtain information about the external business environment and tools for monitoring them. The theoretical part of this work comes from the professional literature and focuses on the characteristics of competitive intelligence, and the intelligence cycle, including a description of its phases. Furthermore is mentioned the categorization of information sources and described the tools for collecting and analyzing information on the Internet. Part of theoretical part is a chapter devoted to CI in small and medium-sized companies. The practical part of this thesis deals with designing a system of competitive intelligence for a particular company. The first part includes the evaluation of the current situation in the ICT sector. Next chapter contains useful information sources to track and monitor information. Part of the proposed solution is a proposal profile person responsible for the conduct of CI. Thesis contribution in general involves a practical demonstration of using the CI methods possibilities in small business. From the practical side is the benefit mainly evaluating various analyzes, the conclusions and recommendations drawn from them.
|
|
|
Selection and implementation of ERP system for small expanding companies
Sýkora, Václav ; Lorenc, Miroslav (advisor) ; Illichmann, Karel (referee)
This diploma thesis focuses on the process improvements and selection of appropriate ERP system in terms of small companies. In the theoretical part it explains the concept of process and methods of its analysis, management and business process improvements. There are also characterized the basic types of ERP systems and their potential acquisition process. The practical part is divided into two functional units, where the first one is the analysis of processes and proposals for their improvement in a specific company. The second part deals with the analysis and selection methods of specific ERP system for the specific company.
|
|
|
Návrh strategií pro malé obchodní společnosti působící v odvětví gastronomických zařízení
Potůčková, Martina
This thesis is focused on development of recommendations for selecting appropriate business strategy for small businesses operating in the gastronomy sector, which would lead to consolidate their position in this sector of the market. The theoretical part describes starting points which are followed by the practical part. The result of the work is based on the analysis of the external and internal environment of the three monitored companies. To analyze the external environment was used the PESTE analysis and analysis of competitive forces. Analysis of the internal environment is based on an analysis of the vision, goals and mission of the enterprise, value chain analysis and portfolio analysis of monitored companies. Factors of external and internal environment are processed by matrix EFE and IFE. From the analysis of the external and internal environment are compiled IE matrix and SWOT matrix. SWOT matrix creates recommendations for selecting an appropriate business strategy.
|
|
|
Využívání služeb marketingových agentur v ČR malými a středními firmami
Steinerová, Irena
This diploma thesis is focused on relationship between small and medium sized enterprises and marketing agencies. Its main objective is to determine the amount of small and medium-sized enterprises, which outsource marketing services and determine which factors affect decision making in this area. It was found that small and medium enterprises have rather dismissive attitude and generally underestimate marketing. The most important criterion in the selection of agencies are personal recommendations, as well as the amount and importance of the former clients of the agency and the price of services. These conclusions are based on quantitative research that was conducted in order to obtain primary data. The research sample included 288 responses of small and medium-sized enterprises. Research was evaluated using the statistical program Statistica v.12 Office and MS Excel. The results of the quantitative survey were then compared with opinions of representatives of marketing agencies and marketing freelancers. This feedback has allowed the author to formulate appropriate recommendations for small and medium-sized enterprises.
|
|
|
Success factors of small and medium sized enterprises
Peschel, Stefan
This dissertation focuses on identification of key aspects small and medium sized enterprises in Germany should pay attention to in order to survive on the free market. The dissertation comes up with critically analysed and researched success factors that support entrepreneurs in their decision making and steering of their enterprise. The most important factor for success regarding the respondents of the survey and interviews is the power of endurance closely followed by the aspect of flexible structures. Additionally it seems to be important to have support and backing from the family in order to own/manage/found a successful small and medium sized enterprise in Germany and survive on the free, self regulating market. Furthermore innovation in processes and products show significance towards being relevant for a successful SME. Another aspect that seems to be important for these German SMEs are competent employees. There are certain aspects that show significance towards a successful small and medium sized enterprise that are related to the owner and family. The owner seems to be one key aspect for a successful SME, as power of endurance, the personality of the owner/manager, "gut-feeling" decisions of the owner and a visionary leadership all relate to the personality of the individual owner or family. These four aspects relating to the personality of the owner are all ranked under the first eleven success factors of the survey. Researched SMEs tend to be steered and managed with a long-term perspective with the strategy of differentiation and rather consider success as creating values for the future not simply monetary profit.
|
|
|
E-commerce and social networks in small businesses
Vokáčová, Lucie ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
The diploma thesis focuses on e-commerce in small businesses in connection with marketing and social networks. The first chapter focuses on the marketing processes and the possibility of use of the Internet in small businesses. In the second chapter I deal with the rules of creation of the corporate website, I describe several Internet tools to promote the website (Google Analytics) and deal with search engine optimization (SEO). The third chapter is devoted to social media and a number of case studies describing the use of the social network Facebook in marketing. The final chapter four is the result of the previous chapters, all the theoretical findings are applied to the two real companies AS. ROVI, s.r.o. and METRO FLORENC, s.r.o. In conclusion I am summarizing the facts mentioned above and set out recommendations for both companies and small businesses in general. This thesis was designed as a guide for small businesses -- for them to be thaught how to effectively use modern Internet tools to improve their own promotion and hence profit.
|
guest ::
