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Realization of a specific international congress
Parobková, Lenka ; Vojík, Vladimír (advisor) ; Vrbová, Lucie (referee)
Main aim of this work is to assess the market for convention tourism in terms of Czech Republic and to explain the organization of a specific congressional event. Theoretical part of this work is focused on convention tourism, its form, specifics and function. Practical part includes market analysis of the meeting industry. Its objective is to assess the status of the industry both in the national economy of the Czech Republic and international competition. Further analysis focuses on evaluation of the congressional potential of Prague and assessment of the impact of economic recession on this sector. Practical contribution of this work is a manual or a handbook that would provide readers guidance for organizing a conventional event. The process of organization is outlined with specific examples.
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Meeting industry marketing analysis of the selected regions in the Czech Republic
Luhanová, Eva ; Valentová, Jana (advisor) ; Libová, Andrea (referee)
The aim of this thesis is to evaluate marketing activities of the regions Prague, Karlovy Vary and South Moravia in the area of meeting industry and to suggest recommendations to increase their marketing effectiveness in this area. In the theoretical part, the concept of destination marketing is explained and the meeting industry is characterized. In the practical part, the prerequisites of the Czech Republic for meeting industry are assessed. Subsequently, the potential of each individual region is evaluated as well as their marketing and especially promotional activities. For the overall evaluation the SWOT analysis is used. Finally, by means of synthesis, the recommendations to improve marketing presentation of the Czech Republic and individual regions as convention destinations are formulated.
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Winning and organization of congresses in business
Červinková, Hana ; Cejthamr, Václav (advisor) ; Kukliš, Igor (referee)
The topic of diploma thesis is Winning and organization of congresses in business. The beginning of the thesis is addressed to the congress tourism in general. This segment is characterized by a number of specifics compared to the classic tourism. Practical part is focused on analysis of the Czech Republic and especially Prague as an appropriate congress destination and convenient field for current business. Further analysis includes winning of congress events. The last part of diploma thesis is aimed at description of preparation and organization of congress event in general and detailed depiction of two specific international congress events.
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Application of a CRM system in the sector of congress tourism
Pelánová, Iva ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
Congress tourism is one of the most dynamic forms of tourism, a growing sector that places increasingly higher demands on information technologies.The first part of this work deals with congress tourism from the marketing and sales department's point of view. The second part deals with basic CRM system characteristics. The third section describes the changes in the CRM system and their contribution to the specific company.
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Evaluation of the Presidency of the Czech Rebublic in the European Union and Its Impacts on Tourism
Braverman, Tomáš ; Petrů, Zdenka (advisor) ; Houška, Petr (referee)
The diploma thesis deals with the presidency of the Czech Republic in the European Union which was in progress during the first half of 2009. Two main goals of the thesis were, first, to describe the presidency in context of congress tourism and, second, to analyze the impacts of the presidency on tourism in the Czech Republic. In the thesis there is described the mechanism of the organization of the presidency in detail, i.e. how were organized the conferences and congresses of the EU taking place in the Czech Republic during the presidency. Then, there is an analysis of both short-run and long-run impacts of the presidency on tourism and congress tourism in the Czech Republic. The thesis is theoretically based on characteristics of tourism, congress tourism, Council of the EU and the presidency in the Council.
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Congress Tourism in the Czech Republic
Václavíková, Jana ; Heřmanová, Eva (advisor) ; Tittelbachová, Šárka (referee)
This diploma paper deals with a description and an analysis of the position of the Czech Republic and its regions in the field of the Congress Tourism. The first part of the paper contains a theoretic definition of the Congress Tourism. The another part devotes itself to the position of the Congress Tourism in the world and there are international organizations operating in the area of the Congress Tourism mentioned, and also a comparison of individual countries, or more precisely cities, by the medium of international statistics presented. Furthermore, there is a position of the Czech Republic as a whole described, most important organizations specified and a position of the regions based on the data of the Czech Statistical Office outlined. The last part of the diploma paper contains a description of the conditions for the Congress Tourism of the individual regions of the Czech Republic. At the conclusion, there are knowledges from the previous parts summarized.
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